Today’s Killer Startup: GetNotified

 

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Elevator Pitch:

Get notifications for anything you need to be notified about.

 

Why It’s A Killer Startup:

Because my memory is shit.

 

True statement, but here’s a little more detail for you. GetNotified is a new site that lets you input any notification you want and then, well, notifies you when that thing happens. Because it’s human-curated and one of the GetNotified team lets you know right away if your notification is actually doable, requests can really be anything. Want to know when the your favorite band will be in town? No problem. Really into J Lo? Ask to be notified when she has a new feature in a magazine.

 

You can also use it for more practical things, like keeping track of stock prices or your startup being written up on a tech blog. The possibilities for a service like this are wide and seemingly endless.

 

While many of the ideas suggested on the website may seem a bit trivial, my mind immediately goes to Yo (which was once derided as the most pointless app ever) being used to inform people in Israel when bombs were coming in during the most recent conflict with Hamas. I could easily see GetNotified expanding beyond “Notify me when Kim Jong-Un makes an appearance” and into “Notify me when there’s a protest in my city” or “Notify me when a cop kills another teenager.”

 

And, of course, it’s great for people like me who just have terrible memories. “Notify me every four days to call mom.” “Notify me to follow up with that founder who’s not so great at responding to emails.” “Notify me on Sunday to cook a family dinner.”

 

They’ve also worked out a totally reasonable pricing plan. They take your credit card info when you sign up but you don’t pay anything until you’ve incurred $10 worth of charges. Each active notification costs $0.99 per month, so you can really get a quite a few going before you get charged.

 

Tweetable:

Never forget anything, ever again. @getnotifiedapp http://www.getnotifiedapp.com/

 

Photo Credits

GetNotified | Startup Stock Photos

The post Today’s Killer Startup: GetNotified – About Anything appeared first on KillerStartups.

This is For Reel Redbox Marketing New National Loyalty Program 300x225 This is For Reel: Redbox Marketing New National Loyalty ProgramNow loyal Redbox fans can earn free movie nights.

Redbox, which specializes in renting DVDs, Blu-ray Discs, and video games via automated retail kiosks, is launching Redbox Play Pass, a point-based loyalty program that gives Redbox customers a new way to earn free movie nights.

Redbox customers who are signed up for Redbox emails will be seeing particulars of the program in their inboxes soon.

Redbox now operates about 42,000 kiosks at more than 34,000 locations.

“Our customers asked for a loyalty program, and today we’re delivering with the launch of Redbox Play Pass,” said Mike Wokosin, vice president of Digital Marketing at Redbox. “We’ve seen tremendous response to our beta program, and we’re excited to give consumers another way to keep up with all the great new releases.”

According to a company announcement, “Redbox Play Pass members earn 10 points for each movie or game they rent, and when they reach 100 points, they’ll get a credit good for a one-day movie rental.

The company says there are no limits on the number of credits that can be earned. Redbox members will also get free movie nights on their birthdays and Redbox Play Pass anniversaries, as well as other goodies and exclusives for being part of the program. Consumers who sign up early for Redbox Play Pass will also receive a free one-night DVD rental.

5c85be84cb2a43c8ab4d0071fcec514e This is For Reel: Redbox Marketing New National Loyalty Program This is For Reel: Redbox Marketing New National Loyalty Program

by Basha Rubin

 

It is no secret that building a strong reputation is critical to a business’s success, and social entrepreneurship is trendy. A number of companies, following in the footsteps of Toms, have built brands and brand loyalty by linking the sale of their products with a social cause. Studies demonstrate that consumers, in particular Millennials, are increasingly making purchases based on a company’s support of a social mission.

 

 

Basha Rubin

 

 

Although critics argue that the concept of “doing good to do well” is simply a corporate public relations mantra, some prominent business thinkers see it as a necessity for long-term viability and a way to reshape our broken capitalist system. The emphasis on creating “shared-value” advocates for the breakdown of barriers between organizations dedicated to profit and those dedicated to social impact.

 

Blurring the line between pure profit maximization and pure social mission, however, is not without its legal ramifications. As both historic and recent lawsuits demonstrate, corporate leaders can find themselves facing lawsuits from shareholders for failing to maximize profits. The possibility of multimillion dollar lawsuits or hostile takeovers is enough to scare even the most dedicated social entrepreneur.

 

State legislatures have responded by expanding the organizational options. They have implemented legislation that creates various hybrids. These hybrids are variations on the traditional corporate and business forms designed to provide greater organizational flexibility.

 

If you are an aspiring social entrepreneur with a new business idea or an existing charity that needs a for-profit subsidiary, below are the hybrid forms that may be right for you:

 

Public Benefit Corporation (B Corp)

The B Corp is a modification of the traditional corporate form and the most widely adopted hybrid model (24 states have such laws on the books). Although not dramatically different than traditional corporations, B Corps have three notable variations in purpose, liability and transparency. Unlike traditional corporate forms, a B Corp requires consideration of environment, community, employees and suppliers in its corporate purpose and decision-making. This societal purpose shields B Corps from liability for failing to maximize value for shareholders. B Corps, however, are subject to greater transparency requirements than traditional corporations. B Corps must publish a detailed Public Benefit Report for public review and inspection. Failure to achieve a public benefit can result in enforcement proceedings reviewed under a third-party standard.

 

Flexible Purpose Corporation (Flex C Corp)

Whereas the B Corp requires a general public benefit, the Flex C enables a company to specify a “special purpose” in its articles of incorporation. Companies have significant leeway in determining the specific purpose — ranging from charitable to public purposes. The chosen special purpose becomes the company’s priority. They are required to release reports detailing their adherence to it. In addition, under Flex C, the company has the “flexibility” to create the various mechanisms by which its specific purpose will be reviewed.

 

Low-Profit Limited Liability Corporation (L3C)

The L3C combines nonprofit and for-profit organizational forms. Unlike a traditional LLC, the L3C is primarily dedicated to a charitable or educational purpose and only secondarily dedicated to generating some profit. In contrast to non-profits, the L3C is free to distribute the profits to its members/owners. A significant advantage of this form is to ensure that your company is eligible to receive program-related investments (PRI’s) from foundations and donor-directed funds.

 

Whether you have already selected a business form or are lost in the expanding sea of options, it is imperative to enlist a lawyer to help organize your business. By explaining your business plan, anticipated sources of capital and goals, a lawyer can determine what form is right for you.

 

 

A version of this post originally appeared on the author’s blog

 

Basha RubinBasha is the CEO of Priori Legal, an online marketplace connecting businesses with a network of vetted lawyers at transparent, below-market and fixed rates. She speaks and writes extensively on how technology and innovation is changing – and will change – the market for legal services. Her writing has been featured in Forbes, Entrepreneur, Inc, Women 2.0 and Under30CEO. She holds a J.D. from Yale Law School and a B.A. from Yale College, and is a member of the New York Bar. She also sits on the boards of A Blade of Grass and the Rubin Museum of Art.

 

Photo Credits

StartupCollective

The post The A, B and (Flex) C’s Of Becoming A Social Organization appeared first on KillerStartups.