By Jim Gustke
Small Business Saturday looms large on the horizon, and given how it falls on Saturday, November 29 – between Black Friday and Cyber Monday –that means your small business has a tremendous opportunity to generate revenue and create lasting relationships with customers. By your very nature as an entrepreneur, you are nimble, agile and able to work quickly, so there’s still plenty of time to gear up for Small Business Saturday and make the day a big success for your business.
One of the best ways to prepare is to advantage of technologies that are available to promote your business’ participation in Small Business Saturday – from use of social media channels such as Twitter and Facebook, to creating an email blast and promoting the day on your website. Free online tools, such as social media management platform Hootsuite and website hosting service Weebly, will allow you to pre-schedule social media posts ahead of time and free you up to spend more time engaging in conversation.
There are also plenty of tools available that will simplify day-to-day processes, so you can focus on interacting with your local community and spreading the word about Small Business Saturday. Are you using organizational cloud-based tools, like Google Docs? These tools can help you stay organized through document sharing and keeping track of to-do lists on the go. Another example is a Voice-over-IP (VoIP) business phone service like Ooma Office that connects through your existing high speed Internet access and provides features like virtual receptionist, extension dialing, and more, helping to present a polished, professional first impression for those contacting your business.
A number of these tools are right at your fingertips and can be quickly and easily set up to make the most of your small business’s holiday shopping kickoff. So even though Small Business Saturday is less than two weeks away, there is still plenty of time for you to ensure that your Small Business Saturday is a success! Start promoting the shop local movement via your social media pages, website and email blast; sign up for easy to use technology tools and apps to simply your day-to-day tasks; and most importantly get out in your community to interact with your potential customers. Ready, set, go!
Jim Gustke is the VP of Marketing for Ooma, a leader in smart home and business communication systems. Ooma is an official supporter of Small Business Saturday and an advocate for small businesses 365 days a year.
The post The Best Way to Maximize Your Small Business Saturday appeared first on Small Biz Daily.
by Jason Edelman
If you are like me, when you have friends over for a cocktail party, you want to impress them with your amateur bartending skills (I make a mean Old Fashioned).
If you are like me, you also have a friend who asks for unusual drinks, like a Slow Comfortable Screw Up Against The Wall (yes that is in fact a drink). Believe it or not there are plenty of awesome bartending apps for making sure you never get stumped behind the bar again.
1. Liquor Cabinet (iOS)
For those who like to keep things pretty exact when pouring a drink, it is definitely worth splurging the $0.99 on this app. Featuring an extensive list of cocktails, Liquor Cabinet will tell you everything you need to know about a drink, and the proportions to make just the right one. Learn and experiment, because this app will keep your party guests coming back for more (and more).
2. Mr. Boston (iOS, Android)
Because, you aren’t a bartender till you’ve thumbed (swiped) through this. Mr. Boston, for many years, has been the definitive bartending guide and, continues to retain it’s stellar reputation, now in the digital world. For those of you without an iPhone, Mr. Boston Official Bartender’s Guide is available for Android as an ebook. It’s pricier that way, but still worth it for anyone who even wants to remotely categorize themselves as a bartender.
3. Mixology (iOS, Android)
If you are looking to avoid spending money on an app, (which is totally understandable. Save it for a good bottle instead!), then try Mixology. They have an amazing list of drinks (jello shot recipes included), and if you are missing ingredients, the app has a built in liquor store locater. Never run out of drinks or ideas again with this amazing free app on both iOS and Android. If you really want the full experience though, pay for the full version, Mixologist, ($0.99 for iOS, $1.49 for Android), you will be so much happier in the long run.
4. Yelp (iOS, Android, Kindle, Windows Phone)
This seems like a strange addition to the list, but sometimes you don’t want to be behind the bar, and want to go out with your friends. Yelp is easily the best app available for finding places of all sorts. Whether you are looking for a fancy rooftop bar with views of the city, or a new hangout for you and your friends, Yelp can help you find them all. Best of all, the app is free on all platforms!
5. DrinkedIn (iOS. Android)
Available for both Android and iOS, this is most certainly one of the best bar-finding apps on the market. DrinkedIn (a cute play on a site that’s used for…other sorts of networking) uses your location to find bars near you, and provides reviews for those bars, so you and your friends can find an amazing place to start your night, or end it. They also have an amazing feature coming soon for their app which will integrate a cab hailing service a la Lyft, so if you’ve had a little too much, you don’t need to worry about getting home. This is the ultimate app for any aspiring bartender, who wants someone else to do all the work that night.
6. Mad Men Cocktail Culture App (iOS)
There are plenty of drinks out there you haven’t tried to make yet, and instead of practicing on a friend’s real cocktail, try this app. A clever bit of marketing for the show Mad Men, a show in which the characters are almost never seen without a cocktail, the 99 cent app allows you to make virtual versions of classic cocktails. Not every drink is on here, but there are a good number of the old standbys. Also, if you’re a Mad Man fan, the app is a great little piece of fandom to have on your phone.
This post was written by Jason Edelman of Fueled, the premier agency for iPhone app design and Android app development in New York City.
The post 6 Best Bartending Apps For The Aspiring Mixologist appeared first on KillerStartups.
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.
While one-off campaigns can be great for starting conversations, they can lose momentum quickly.
Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking.
But instead of letting the conversation stop after the holidays, Cards Against Humanity sent out a hilarious infographic that gave the details of the promotion. They showed everyone how much it cost them, how much they earned, and the average price the 85,000 participants decided to pay (even by state). Then they announced that they would be giving their $70,066.27 in profits to the Wikimedia Foundation, which runs Wikipedia.
That reenergized the conversation they had already started and helped their fans feel like they were a part of something bigger, together.
What can you do to keep people talking about the cool stuff you do?