One of the confounding issues of modern life is the number of wires we’re constantly untangling. Reach into any backpack or purse and unless the owner is super on top of it, you’re going to pull out a crazy snarled ball of earphones, laptop plugs, and phone chargers. In this age of wireless internet and wireless speakers, how have we not solved the wire problem yet?

 

One company, HearNotes, is on a mission to help reduce the number of wires you have to deal with on the daily. While most “wireless” earphones still have a wire from earbud to earbud, HearNotes is 100% wire free.

 

 

 

 

Using wireless protocol Kleer technology and a small transmitter that plugs into any device, HearNotes provides superior quality audio – head and shoulders above what’s currently being offered by Bluetooth.

 

“Music and technology lovers have long known that Bluetooth does not deliver outstanding sound quality. Our initial research indicated that consumers were strongly vocal about their desire for a superior portable audio solution. The most astonishing find was not only this segment’s frustrations with Bluetooth, but that their feedback was being largely ignored by the headphone industry. HearNotes was inspired to genuinely solve this problem and deliver pristine wireless audio quality while also enhancing convenience, utility and style.” - Patrick Donohue, CEO of HearNotes

 

 

hearnotes wirefree earbuds

 

That convenience, utility, and style is currently available at an early “heard” special price of $219 – which is $130 less than what they’ll be selling for once they’ve finished their crowdfunding campaign. Included in the package is a set of HearNotes wirefree earbuds, a transmitter, and a wirefree charging base.

 

HearNotes is currently a finalist in the Fundable Crowd2Shelf contest sponsored by Staples Inc. They are competing with 24 other innovative companies for a chance to sell their product in Staples stores and on the Staples website.

 

Their success depends heavily on how well their crowdfunding campaign goes so if you’re so ready to ditch at least one set of wires, head over to the HearNotes page on Fundable and pledge at least $219 to make sure you receive your wireless earphones for the discounted price – and a month before anyone else.

 

 

hearnotes

 

Photo & Video Credits

HearNotes

The post Time To Cut The Cord! HearNotes Has The First Truly Wireless Earbuds appeared first on KillerStartups.

Entrepreneurship has always been the backbone of American business, and that spirit continues to thrive among recent college graduates. However, the journey from innovative idea to successful business presents challenges of which aspiring entrepreneurs may not be aware. To successfully navigate this complex business landscape, there are several best practices and tips for seamlessly turning entrepreneurial dreams into reality.

Infographic_How to jumpstart_Final

The post Jump Start Your Career as an Entrepreneur appeared first on Small Biz Daily.

by Beata Green

 

UX Design is a way of designing web pages with the user’s experience in mind. Keeping things clean, simple, and easy-to-use will draw users to your website like bees to a hive. There are many ways to streamline your page to make the UX better.

 

 

UX Design

 

Scrolling and Swiping

Clicking between pages is out. Scrolling and swiping is in. To make your page more user-friendly, it must be seen on one page instead of multiple pages. The trend has changed from the ‘90s trendy multi-layer clickable site to the 20-teens swiping and scrolling site. If everything is condensed to one page, the user does not have to search for information or get lost.

 

Even though your one page may be lengthy, that is still acceptable. Just make sure that headers and labels clearly divide your page into sections. Readers are looking for chunks of information that they can ingest and digest quickly. Everyone is in a hurry, and I so if the site does not grab their attention and appeal to their instant-info mentality, they are going to take their swiping fingers elsewhere.

 

Be sure that your website covers the 5 Ws: Who? What? When? Where? Why? And, don’t dare forget the H. How? When you provide answers to each of these questions, it provides the answers that your users will be looking for on your site. Moreover, you won’t need an FAQ page either. Most people are looking for contact information, location, and more about what your business is or the service that you provide. Provide those in small chunks and you will walk away with more business than you can handle.

 

Sticky Navigation

Keep your users grounded with a sticky navigation bar so that they don’t get lost. A vertical scroll bar will help them get ‘back to the top’ quickly. Providing the navigation bar helps the user feel safe and not floating out at sea on your site. Keeping the user in control of their navigation makes them a happy user. If they have scrolled with no way to get back to the part they just read, the user will become frustrated. Remember, frustrated users do not return to the website because they didn’t leave it with a great feeling. You want the user to enjoy the experience so they will return again and again.

 

Calls to Action

Calls to action make things happen. It is the most powerful part of your website. If you are designing an email campaign or a mobile app download, the call to action gets the user engaged enough actually to sign up or download the app. A quality call to action is the whole purpose of the site. If your site is an online store, motivating a person to buy is the call to action. If getting a person to sign the guest book provides you with contact information so that you can follow up and contact that person, then a quality call to action of signing the guestbook is needed. You want your website to motivate the user to perform an action. Excellent marketers are great at this.

 

Don’t Forget the Small Stuff

Remember that color affects the moods of users and also can contribute to the actual follow through on your website. If your website is not doing well, a color change may be needed. Sometimes word placement needs to be adjusted. Although these are small touches, they can mean an increase and big business.

 

 

Beata Green

Beata Green is Managing Director of HeadChannel Ltd., a London based bespoke software development company. She is responsible for overall strategic direction and overseeing the company’s continuing growth, building closer client relationships and maintaining best working practices. She enjoys brisk country walks with her red fox Labrador and then relaxing in front of a TV crime drama with a glass of red wine.

 

 

Photo Credits

Sebastiaan ter Burg | Courtesy of Beata Green

The post UX Design: Best Practices appeared first on KillerStartups.

ANA Survey At Least Half Of Marketers Dont Have the Data to Do the Job Right 300x211 ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job RightThere are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers are wrestling with everything from “programmatic buying” to “native content” to “mobile marketing,” yet many don’t have the tools to properly use the tech.

According to an ANA survey conducted with McKinsey & Company that was just released, advertisers still have a mountain to climb.

“Take, for instance, the role of the chief marketing officer. According to the ANA’s survey, which polled a sample of 374 marketers, 43 percent of marketing leaders feel they are not encouraged to experiment,” notes the Wall Street Journal marketing blog. “That, of course, is a thorn in the side of marketing executives, who are expected to be experts in new forms of advertising — from mobile video to native ads.”

The lines between chief marketing officers and their lieutenants may also be crossed. Fully 70 percent of CMOs say they use “agile marketing processes” while only 45 percent of marketing vice presidents do likewise.

Just as technology becomes more critical, the top talent still longs to go west. The marketing industry can’t lure top talent — because the nation’s nubile tech minds would prefer to set up camp in Silicon Valley.

Today, it’s all about the data. A full 96 percent of respondents said that their ability to make data-based decisions is the most crucial way to deal with changes in the industry. Unfortunately, half of respondents said they still do not have the right analytics tech to do the job.

5c85be84cb2a43c8ab4d0071fcec514e ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job Right ANA Survey: At Least Half Of Marketers Dont Have the Data to Do the Job Right