Get the Employees You Need, Now, With High Velocity HiringAccording to High Velocity Hiring: How to Hire Top Talent in an Instant, business owners are on the losing side in the war for good talent. Instead of putting people to work, they are adding more barriers before they even hire them. High Velocity Hiring challenges that “wait and seek” mentality and offers a strategy for businesses to hire fast so they can thrive in an on-demand economy.

What is High Velocity Hiring About?

High Velocity Hiring developed out of author Scott Wintrip’s own frustration with the hiring process as a recruiter. He watched as businesses that needed workers would wait days, weeks, months and even years before they hired someone. Despite this intentional hiring delay, the number one complaint of business owners was a lack of good candidates.

Wintrip looked deeper into the issue and found it wasn’t the candidates. It was the businesses who were afraid to hire. Businesses were choosing not to hire people out of fear of getting it wrong. While it’s true that hiring the wrong candidate can be costly, Wintrip contends that not hiring any candidate could be just as costly. Because businesses were afraid to hire, they were losing out on good candidates while searching for a “perfect” candidate. In an on-demand economy where speed is a competitive advantage, hiring slow is a competitive disadvantage.

Wintrip’s solution to this situation is to speed things up. His six-step process in the book focuses on two goals, decreasing uncertainty and increasing the pipeline of talent. High uncertainty and lack of a good talent pipeline, Wintrip argues, slow down the hiring process and prevent businesses from maintaining a talent advantage.

Wintrip is the founder and CEO of Wintrip Consulting Group, a global recruiting consultancy firm he started in 1999. Wintrip graduated college with a degree in music education and the intent to become a high school band director. But he developed an interest in recruiting and never looked back.

What Was Best About High Velocity Hiring?

Because of Wintrip’s experience as a recruiter, his book offers fine-tuned insight about the hiring process. In particular, he brings clarity to the unspoken assumptions most employees have about hiring — for instance about interviews. Most don’t take the time to question whether their form of interviewing achieves its goal. These unspoken assumptions often lead to unspoken fears, which Wintrip attempts to address with his own strategy.

What Could Have Been Done Differently?

High Velocity Hiring offers a quick and agile response to the “hiring problem” for hiring managers who are frustrated by hiring delays and shortages. Unlike a large business, small businesses may need more help implementing the book’s strategy. Although there are only six steps, the book’s strategy requires an investment of time and money. More tips on how a small business can transition to the faster hiring system in the book would be helpful.

Why Read High Velocity Hiring?

In High Velocity Hiring, Wintrip challenges the traditional hiring approach of “post and pray” recruiting and waiting to locate  the perfect candidate. In this economy where things move quickly, Wintrip believes these hiring approaches are doomed to fail. High Velocity Hiring offers a simple system designed to move that talent quickly through the hiring process. For business owners frustrated with hiring delays and shortages, this offers a hiring approach to consider. This approach won’t solve every hiring situation, but it may assist with your most urgent ones.

This article, "Get the Employees You Need Now With High Velocity Hiring" was first published on Small Business Trends

5 Things to Consider Before Selling Your Business

Looking to improve your small business sales without traveling or paying big for an expensive conference?

There’s an upcoming event that can help you boost your sales and learn about all the most effective sales techniques without even leaving your desk. Sales World takes place on November 8 and 9 and is entirely online and on demand. So you can attend right from your own home or office.

And that’s not the only upcoming event that might be able to help your small business. There are also conferences for franchisees, tech businesses, marketers and rule breakers.

Check out the full list for more on Sales World and other upcoming small business events.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Northern CA Franchise Business Expo Northern CA Franchise Business Expo
September 26, 2017, Palo Alto, Calif.

Exclusive opportunity to meet face to face with select franchisors expanding in the San Francisco Bay Area, funding specialist, gov’t agencies, and other resources to help you embark in your entrepreneurial journey! Sponsored by Silicon Valley SCORE.


ONTRApaloozaONTRApalooza
October 04, 2017, Santa Barbara, Calif.

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts. Join in on Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.


Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.


NextConNextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Sales image via Shutterstock

This article, "Sales World Offers Online Event for Businesses Looking to Improve Numbers" was first published on Small Business Trends

The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for some helpful tips.

Don’t Let Social Media Algorithms Hurt Your Digital Marketing

Social media is an easy and free way to promote your business. But algorithms on certain sites can make it more difficult for your content to reach relevant audiences. To combat that, check out the insights and tips included in this Social Media HQ blog post by Chris Zilles.

Adapt Your Advertising Strategy to Apple’s Digital Cookie Blocking

Apple recently made some changes involving digital cookies in its new operating system. And this could impact the effectiveness of your online ads. Learn more about the changes and how you can adapt your advertising strategy in this Envision Creative blog post by Michael Cabriel.

Learn How Augmented Reality Could Change the Online Retail Industry

Augmented reality is a relatively new technology that could help retail businesses offer unique experiences for online shoppers. In this Noobpreneur post, Ivan Widjaya details how augmented reality could have a major impact on the online retail industry.

Make a Tweetstorm for the First Time

Twitter can be a great marketing tool. But sometimes the 140-character limit can make sharing certain sentiments difficult. That’s where Tweetstorms come in. Lisa Sicard of Inspire to Thrive shares more about Tweetstorms in this post. And the BizSugar community comments on the post too.

Use Facebook Audience Optimization for Better Organic Exposure

If you use Facebook to market your business, you can use the Audience Optimization feature to ensure that your posts reach the right people, even if you don’t want to spend big on advertising. This Social Media Examiner post by Anja Skrba includes more information about the feature and how you can use it to help your business.

Take Advantage of These Facebook Live Tools

Additionally, Facebook Live can prove to be a valuable marketing tool for businesses. And there are some specific features that you can use to really take advantage of the platform. Learn more about these essential tools in this Prepare 1 post by Blair Evan Ball.

Engage the Perpetually Connected Consumer

With all of the new tech tools and platforms consumers have access to today, marketing to them can get complicated. For more on how you can actually engage those perpetually connected consumers, check out this blog post by Susan Solovic.

Learn About Changes to Square and Other FinTech Startups

Square and other financial technology companies are changing the way small businesses manage their finances. And some recent changes might also interest you as a small business owner. Jonathan Dyer of DyerNews elaborates here. And BizSugar members also share thoughts on the post.

Reach Local Customers with Google Posts

Google Posts is a free tool that small businesses can use to create online content that is easy for customers to find through searches. And it can be a great way for businesses to reach local consumers, as Bill Nagel explains in this Smallbiztechnology.com blog post.

Understand the Psychology Behind Facebook Likes

When it comes to connecting with customers on Facebook, new features and marketing methods can be helpful. But you can also consider consumer behavior and psychology to guide your decisions. Learn more about the psychology behind Facebook likes in this post by Neil Patel.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected]

Social Media photo via Shutterstock

This article, "Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends" was first published on Small Business Trends



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 Most Popular and Profitable Small Business Across the US

So many small businesses start as a dream. But what types of businesses are entrepreneurs currently dreaming about starting? Online equipment marketplace Bid on Equipment recently created an infographic showing the types of businesses that are most popular with prospective entrepreneurs and current business owners. Here’s a rundown of the findings.

Most Searched Business Types

If you want to know what types of businesses prospective entrepreneurs are thinking about starting, take a look at their searches. Here are the types of businesses that people are researching online.

Clothing Line

There are lots of fashion savvy potential entrepreneurs out there. There are about 8,510 monthly searches on average from those looking to start clothing lines.

Restaurant

Restaurants also remain a popular business idea, with 5,940 monthly searches.

Food Truck

But some are also looking to start more updated, less expensive food businesses. About 5,570 each month perform searches related to starting food trucks.

Record Label

There are lots of musically inclined entrepreneurs out there as well. 3,080 per month search for information on starting a record label.

Daycare

And others are more interested in building a business where they can take care of kids. There are about 2,370 searches per month related to starting a daycare business.

Unusually Popular Business Types

Some business ideas are steadily popular no matter the location. But others tend to be more popular in some states than other. Here are a few of the business types that are unusually popular in certain states or regions.

Brewery

Breweries seem to be popular businesses for people located in western states, especially Montana, Wyoming and Colorado.

Dog Walking Business

On the other hand, dog walking seems to be a popular type of business for those in the Northeast, especially Massachussetts and New Jersey.

Gym

Gyms are also popular with a couple of Northeast states, including Maine and New Hampshire. But there were also a couple of other states with a lot of interest in gyms, like Mississippi, South Dakota and Nebraska.

Catering Company

A lot of the businesses included in the infographic were popular with entrepreneurs in more than one state. But Maryland was an outlier. It was the only state where starting a catering business seems to be an especially popular choice.

Property Management Company

Another outlier, property management seems to be especially popular in Alaska.

Most Profitable Small Businesses

Of course, sometimes choosing a business is more about profitability than anything else. If you’re looking to start a business that can make a lot of money, here are some of the most profitable types of small businesses.

Accounting

Managing money seems to be a good way to make lots of your own. Accounting, tax preparation, bookkeeping and payroll services were named as the most profitable types of business.

Management of Companies and Enterprises

You can also make lots of profits by managing companies and enterprises.

Real Estate

Real estate is another profitable business type that also happens to be popular in a lot of states.

Automotive Equipment Rental and Leasing

For those interested in breaking into the automotive industry, offering equipment rentals and leasing can be a profitable way to do so.

Legal Services

And offering legal services, while it does require lots of education and time, is another profitable type of business.

Most Common Small Businesses

And finally, here’s a look at what types of small businesses entrepreneurs are actually starting.

Bookkeeping

As mentioned earlier, bookkeeping is one of the most popular businesses to start. And apparently plenty of entrepreneurs are taking notice, since bookkeeping is the most common type of business being started currently too.

Computer Repair

Computer repair is another popular business type, since there’s a huge market for those repair services and so many types of devices you can specialize in.

Car Repair

Additionally, car repair is an area with a lot of demand and a lot of interest among business owners.

Web Design

Web design gives entrepreneurs a way to work with other business clients and potentially even work from home or remotely.

Restaurant

And restaurants, among of the most popular business types in terms of online searches, remain a common business to start as well.

Best States to Start a Small Business

You know what they say is the most important factor when it comes to starting a business: location, location, location. So what are the locations where entrepreneurs might want to focus their new business efforts?

North Carolina

With a relatively low cost of living and high quality of life, North Carolina ranks as the top state to start a business.

Utah

Utah is next on the list, mostly thanks to a great labor market and lots of startup activity.

Texas

Low taxes top the list of reasons why Texas is a great place to start a business.

Indiana

Indiana is another state that ranks highly in terms of the labor market and startup activity.

Montana

And Montana offers a low cost of living mixed with an active labor market.

Jobs Expected to Grow Most by 2024

On the job front, there are also plenty of areas seeing growth. And they might offer insights into growing industries for entrepreneurs as well.

Wind Turbine Service Technicians

It seems that renewable energy is a fast growing field, as wind turbine service technicians were found to be most in demand.

Occupational Therapy Assistants

Occupational therapy assistants help occupational therapists provide a variety of therapeutic services to individuals who need help performing meaningful activities.

Physical Therapist Assistants

Physical therapy is a fast growing niche within the medical field.

Physical Therapy Aides

In fact, it’s growing so quickly that both assistants and aides made it onto the top of the list.

Home Health Aides

And finally, home health aides who provide in-home medical services are also in high demand.

Most Popular and Profitable Small Businesses Across the US

Images: Bid On Equipment

This article, "The A-Z of Popular Business Startups: A State by State Guide (Infographic)" was first published on Small Business Trends