A New Path

Twitter may have struck gold.

If you haven’t heard, the social media site was chosen by the NFL to stream Thursday Night Football (TNF). Users will be able to stream games from Twitter’s platform. The icing on the cake is that you don’t have to own a Twitter handle to watch (but who doesn’t have one of those?) Only ten games will be available thought Twitter but it’s still a victory.

By having live games streamed Twitter has blazed a path to take social media to the next level. Twitter can now earn even more revenue and the NFL can get their product out to a vastly bigger crowd. If there’s one thing we know about the NFL it’s that they’re always looking to expand its audience.  

Twitter has been hot on Facebook’s heels throughout the years and this might be the final step into overtaking the social media crown.

Why is this so important?

Social media sites now know they can expand their platform beyond their current audience. More people will tune in through Twitter than by watching it the old fashioned way. People will now have the option to watch the game from literally anywhere. The versatility alone makes this valuable.

If they’re smart they’ll add extra features that would only be available for those who have handles. Twitter’s value will skyrocket and set the trend for other sites like Periscope.

If this goes well we should seeing other sites line up to stream content from other leagues. People spend a lot of time on their phone, finding a way to reach them there is the right way to expand the social media experience.

As always, thanks for reading.  

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