MMW learned Wednesday that inMarket, a beacon proximity giant delivering contextual content to consumers in the retail and nightlife spaces, has claimed top honors at this year’s Best in Biz International Awards.

A trusted company that uses machine learning to analyze billions of data points per month to “paint a picture of consumer behavior,” inMarket was among the standouts at this year’s awards ceremony.

The Best in Biz Awards, if you’re not familiar, is an independent global business awards program judged each year by prominent editors and reporters from top-tier publications from around the world.

In its fifth annual International competition, 300 public and private companies hailing from all sectors of the global economy from more than 30 countries competed for recognition.

inMarket’s innovative efforts were recognized by the Best in Biz International Awards on two key fronts.

inMarket CEO Todd Dipaola claimed the Gold as “Innovator of the Year” in the executive category, while inMarket took home silver in the “Most Innovative Company” category.

“Both awards come on the heels of two major launches for inMarket in 2017: inBar, the world’s first on-premise Physical Web platform; and the Lapsed Shopper Program designed to recover lost revenue and customers for retailers,” the company said in a blog post published Wednesday in gracious acknowledgement of the awards.

“Innovation is in our DNA,” inMarket asserts. “As one of the original location-based ad platforms, we’re constantly bringing new tech and methods to the table for our brand and agency partners.”

To review the complete list of winners in this year’s awards program, click here.

The post Gold, Silver Go to inMarket at the Best in Biz International Awards appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Ronen Menipaz.

Days of old fashioned TV-style “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is a complete overhaul of this philosophy which has become too long in the tooth. Video advertising of today is organized more along the lines of a precise laser, rather than of an advertising equivalent of “shotgun” marketing. If the leads are what you are after in your online business, you are currently on the right track as previous year ended up being a turning point, with 61 percent of successful businesses stating that they use video as a marketing tool. The very same tool helps them carve out revenue for themselves, as the research done by Eyeview demonstrated that using video on a landing page alone can increase conversion rates by 80 percent. The future of advertising is here and it offers lucrative propositions for those who can recognize it for what it genuinely is.

Brain as an Additional Conversion Tool

But, let us first quickly go back to the nearest past – back in 2011, a research by Treepodia showed that the conversion rate for buyers who were offered to watch video was dramatically higher across varied verticals. Those looking to shop for gifts online were more easily converted to leads by 113 percent, followed by 101 percent for electronic enthusiasts. Even less “traditional” online shoppers, such as those looking for garden products recorded 43 percent higher conversion rates in case they were offered a video on a landing page of their interest.

For the majority of them, the most attractive proposition was the existence of videos (particularly those of explanatory nature), which managed to “charm” 74 percent of users who decided to buy a product immediately after watching them. Before you accuse e-commerce site owners of employing nefarious hypnosis techniques, let us remember that this is primarily an expression of human innate inclination towards visuals as opposed to written material.

This is important not only for selling products constituting the core of your online business, as you equally want your consumers to spread the word about it. Luckily for you, psychology and the human brain’s visual hunger once again offers their help at no marketing agency fees – as many as 39 percent of shoppers are more willing to share the content if it’s a video, reports Psychology Today.

Light on Resources, Heavy on ROI

As if this was not good enough, video advertising more than graciously returns whatever you decide to invest into it. According to the research prepared by Wyzowl, 76 percent of businesses were ready to confirm that, in their experience, video provided great rate of investment. These data easily dispel the notions put forward by those who claim that the costs of video production outweighs its benefits. Video production technology has closely followed diverse trends of IT revolution in general, rendering its tools more readily available for anyone with at least elementary expertise in the field. In addition to it, it is constantly improving and made “lighter” on resources (and, consequently, your budget) by turning everyday tech such as mere phones into solid video production tools.

Nevertheless, even if you lack professional resources to plunge yourself in the business of making sophisticated videos, you have to bear in mind that your beginning can be as humble as possible, as long as you set your bar ever higher afterwards. Provided that you adequately detect what your targeted users exactly need, these statistical data will turn your videos into an equivalent of morning cups of coffee that may taste bad occasionally, yet rarely fail to deliver the goods each day.

Mobilizing Your Conversion

Video advertising profits massively from the expansion of mobile technology which makes it possible for people to watch videos “on the go”. Starting from 2013, mobile video segment has grown by about 233 percent, judging by the number of its viewers. According to trustworthy sources such as Google, mobile users are two times more likely to feel personally connected to video content they watch on their devices, compared to TV viewers or desktop users. Considering that this is the loyal audience that you want to keep in order to ensure their conversion into leads, you’ll be more than happy to learn that their number has been steadily increasing, as the mobile technology expands beyond even the wildest predictions.  At the same time, the majority of mobile and tablet users also make use of multiple devices they play their videos on, despite them being as many as three times more prone to watch videos in general compared to other consumers.

Finally, there is one more important consideration, and that is the love which Google and consequently YouTube give to your videos. According to the statistics, you have 53 times higher chance to rank better in Google searches if your website features a video. You can go even further: with competent SEO optimization and adequate placement of links to your website or products, you online lead conversion rates are bound to skyrocket in an environment that is surely ripe for growth.

MemeVideo Wants to Be Part of Your Business Success

So, what happens if you profess to be aware of all the possibilities of video advertisement in 2017, yet you are still in two minds about the direction(s) you want to take? MemeVideo company offers a guiding hand or, more precisely, two of them, in form of tools named Outstream Hybrid and Robocop 1.3. They are designed for the use by professionals, developers and publishers working in the field of digital advertising. Robocop functions as a fully automated platform that drives traffic to set tags, helping users create a quality video ad campaign without being limited to the services of expensive marketing managers. It targets the audience in laser-like manner that is bound to materialize in excellent ROI and revenues, if we are to follow obvious real-life examples. At the same time, Outstream Hybrid will assist the customers with creating premium content which can easily be integrated by utilizing viewable and non-intrusive video advertising.

Conclusion

Global world of advertising has finally accepted online video as an indispensable component of its unstoppable commercial engine. Its trump cards are in line with contemporary focus on the needs of a single customer and personalization of the seller’s relationship with him or her. With the advent of mobile technologies and the shift in the average consumer’s approach to the seller’s content, video becomes an effective tool for converting them into stable leads that can, almost too easily, become loyal customers.

The post Why Online Businesses Should Use Video to Nourish Leads appeared first on Mobile Marketing Watch.

Salesforce Marketing Cloud isn’t holding a statue and thanking the little people, but the platform is taking top honors once again.

And it all comes as a result of Nucleus Research Technology ROI Award winner Amplify Credit Union replacing a decentralized marketing system with a cloud-based marketing solution from Salesforce Marketing Cloud.

“This has enabled the company to increase the productivity and effectiveness of marketing, optimized advertising expenses and driven revenue growth,” a provided report explains.

A member-owned financial cooperative, Amplify Credit Union maintains eight branch locations across Texas serving personal banking and savings, wealth management, commercial banking and lending, and auto, personal and real estate loans. The credit union sought to continue its mission of serve the best interest of its member stakeholders by integrating a number of decentralized solutions with data stored across 80 different systems.

“Amplify identified an obvious problem with how their sales and marketing processes were encountering significant time management inefficiencies when retrieving and evaluating data. Salesforce Marketing Cloud was able to continue to provide a high security solution and add an additional conduit to the broad offerings for marketing, sales, CRM, advertising and mobile functionality while removing existing bottlenecks,” said Moira Smalley, analyst at Nucleus Research.

Nucleus Research analysts perform an independent ROI assessment calculating the actual business benefits and ROI achieved by the project.

Each submission is reviewed and evaluated by the Nucleus Research analyst team and the winners are chosen based on the ROI achieved.

For more information about the winners, click here.

The post And The Winner Is… Salesforce Marketing Cloud Claims ROI Award appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Fritz Brumder of Brandlive.

Today’s video-centric web puts a premium on experience. When brands record live, consumer-facing events or pre-recorded training videos, there are major demands in terms of keeping audience attention.

How do you earn the audience’s attention on the topic, while also keeping them engaged?

A big part of that equation is quality, and utilizing the proper equipment to capture the best video possible. Whether it’s a brand’s first video or its 50th, there’s always something new to learn about the latest recording tips, tricks and techniques to produce great video that engages an audience. But the reality is, everyone has a budget to maintain. So how do you produce  high-quality live video, without breaking the bank?

At Brandlive, we polled our team to uncover some favorite tools for producing great video content each and every day.

Keep it Steady with a Camera Tripod:

A fluid-head tripod is an important addition for your camera to provide a steady shot, and smooth panning and tilting. Manfrotto makes high quality, professional options for fluid-head tripods. For a tighter budget, try brands like Fancierstudio or Magnus. It’s important to also get a heavier tripod if you’re planning to shoot any live video outside. A slight wind gust on a lighter tripod could send your device flying (and end your live broadcast in a second).

Mounting your Mobile Device:

iOgrapher mounts can be a great solution for adding a tablet or phone camera into your live broadcasts. These mounts not only stabilize the devices for handheld camera work, but also provide mounting options for lights, microphones, and even different lenses.

Lighting the Scene:

Adequate lighting is essential to making your video look good. If you’re in a windowed room with lots of natural light, you might be able to avoid using additional lights. However, even natural light can be unpredictable from day to day, or even moment to moment. In a poorly-lit environment, you should consider a simple two-light setup to make your subject(s) stand out. Fotodiox makes great LED light panels in a range of price points that can be easily mounted on light stands. The ability to dim the lights and change the color temperature makes them perfect for video production in a variety of environments.

Capturing Perfect Audio with Microphones:

Good image quality is critical for live video, but sound is an important — and often overlooked — factor. Rode makes a variety of directional microphones which can mount on a camera for capturing audio in a controlled environment. If you’re looking for the professional quality and versatility of wireless microphones, Sennheiser is a great choice for wireless handheld and lavalier options which can easily be incorporated into your live broadcast setup.

Don’t Forget Power and Charged Batteries:

It’s obvious that you’ll need some power to make your live video magic happen. Be sure to situate yourself near an outlet and have a power strip available for plugging in multiple devices. If any of your devices require battery power (wireless microphones, etc.), come prepared with a full set of charged batteries, plus a few extras just in case.

Manage Multiple Sources with an A/V Mixer:

We’re big fans of the Roland VR-4HD, which provides an all-in-one solution for A/V mixing and production. It has four HDMI inputs for video, an integrated audio mixer, and many other features to simplify your setup — all while maintaining a compact size. It’s great for both streaming and recording, and best of all, it was designed for a single operator to handle (key for producing live videos on a budget).

Add Effects with Streaming Software:

A product like the Roland VR-4HD has you covered on the hardware side, but you’ll need some software to help encode the live video for broadcasting. Telestream’s Wirecast is a widely-used homebase for live streaming, letting you manage sources in real-time (essential for the nature of going live). Along with the basics, Wirecast makes it possible for the most  novice producers to add simple effects, transitions, titles, and other additions that will make your video shine.

At the end of the day, a little investment goes a long way with live video. In order for your audience to have a good experience, make sure it’s easy for them to hear, see and engage with your content. And once you have the video experience dialed in, the rest — think marketing your video, sharing across social channels, and saving the video for later — becomes easy and repeatable.

The post Going Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video appeared first on Mobile Marketing Watch.

According to a new report from Zenith Media, online video viewing is set to jump 20% this year.

Zenith’s Online Video Forecasts 2017 suggests that global consumers are poised to spend an average of 47.4 minutes a day viewing videos online this year.

That’s up from 39.6 minutes in 2016.

“This increase will be driven by a 35% increase in viewing on mobile devices (smartphones and tablets) to 28.8 minutes a day, while viewing on fixed devices (desktop PCs, laptops and smart TVs) will rise by just 2% to 18.6 minutes a day,” the report announcement reads.

The amount of available video content is rising rapidly across all platforms, but social media platforms have been particularly quick to embrace video over the last couple of years. They have added tools to encourage users and brands to create and share videos, and are now broadcasting live video streams, such as sport events. In many markets Facebook is now the second-biggest supplier of video content, after YouTube.

To learn more, check out the official report announcement here.

The post Mobile Boosts Online Video Viewing appeared first on Mobile Marketing Watch.