Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner.

The first official lead generation Creative Partner, Jebbit :brings the flexibility of a mobile-first experience, combined with robust declared data storage and activation, to any marketing campaign, whether the goal is conversion, lead capture, or engagement.”

On the heels of a recent $6.8M Series A, a provided statement notes that Jebbit has launched the world’s first declared data platform built off of innovative mobile experiences.

Jebbit’s technology will add to Snapchat’s marketing solutions by providing a mobile-first content experience that captures declared data directly from consumers.

Declared data is provided by consumers as they engage, and as a result gives brands accurate insights into their audience’s intents, preferences, and motivations. Advertisers will be able to activate that data on Snapchat via the creation of Snap audience match lists and audience segmentation.

“Snap, Inc. values true mobile solutions for their advertisers, and we’re thrilled to formalize this key strategic partnership,” said Jebbit President and Co-Founder Jonathan Lacoste. “The war for consumer attention has never been more hotly contested and Snapchat has proven to sustain it above and beyond other networks. Our own customers who use a combination of Snapchat media and Jebbit experiences see a 118% higher lead capture rate than when using other social networks.”

We’re told that the partnership allows advertisers to create a mobile-first Jebbit experience that consumers can swipe up to and engage with. Current Jebbit customers will also have access to easily publish their content to Snapchat.

For more info, click here.

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MMW learned ahead of the weekend that Advantech-Innocore, a leader in embedded computing products for the gaming industry, has formally announced its presence at the world’s largest gathering of gaming professionals, the G2E tradeshow, scheduled to take place at the Sands Expo in Las Vegas, from October 3-5.

According to a provided statement, Advantech’s theme of “Elevating Gaming Intelligence” will highlight Advantech-Innocore, which stands poised to introduce its gamer-changing solutions, including LCD monitors, advanced storage systems, high-performance graphics cards and a revolutionary new gaming platform.

“This year’s G2E theme aptly encompasses our products, our knowledge of the industry, and our added value hardware and software solutions,” commented Craig Stapleton, Advantech’s product director. “Armed with the latest technology for the intelligent heart of today’s sophisticated slot machines, our range of software solutions are set to boost performance, efficiency and security for the highly competitive world of commercial gaming. We could not be more excited to attend!”

Check back to MMW next month for all the details straight from the Tradeshow.

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The following is a guest contributed post by Vince Cacace, CEO at Vertebrae.

The beginning of the era of augmented reality is here, and we have the device in our pocket to thank.

When a new technological innovation evolves from the theoretical to the practical, the most common question people ask is, “how do I get it?”

Within the next three to eight years, we will ultimately associate our relationship with augmented reality through smart glasses or contacts where digital images are overlaid onto our field of vision by intelligent optics. In the meantime, augmented reality will be introduced to the masses through a much more familiar medium… The smartphone.

New Technology Adopts The Dominant Platform

Paradigms are slow to change. Just because a new innovation or piece of hardware is getting a lot of headlines, that doesn’t mean people are actually using it or even know what it is.

For instance, it took years for traffic from mobile Web browsers to bypass that from desktop browsers. For all the hype that the iPhone had from, say, 2007 through 2012, mobile was not yet the dominant computing platform.

Companies which make money on digital traffic—media, entertainment, advertising etc.—recognized the traffic patterns and began preparing for the mobile-first future, even if it was not then a reality in their products and platforms. When a new technology comes about, most early innovations tend towards the dominant computing platform at the time. Companies loathe to abandon a viable business to move towards a newer and sparsely adopted vehicle.

Today, the dominant computing platform is mobile. People spend more time on their smartphones than on desktop computers or watching television. Thus, similar to mobile’s impact on VR 1.0 adoption (via 360 video), mobile is the perfect distribution method for the early stages of augmented reality.

Making Augmented The Reality

The foundational companies of the mobile era are the ones building the infrastructure on which immersive (spanning both VR & AR) media realities will be built. We are back to the iOS and Android platform wars of 2007, where companies are competing to own the software ecosystem of AR – to later dominate the hardware side if and when AR glasses are the device that replaces your smartphone.

Last week, the public stood transfixed at the augmented reality capabilities Apple showed off with the unveiling of the iPhone 8 and iOS 11. Artists and designers are taking to Apple’s ARKit introduced in iOS 11 to create some truly stunning animations and Waking Life-style dreamscapes presented through an iPhone’s screen. ARKit will be a foundational principle for the growth of augmented reality, accelerated through Apple’s popularity and power.

Similarly, Google’s ARCore is designed to enable creators to more easily develop augmented reality experiences that set the stage for more advanced features and functions as the technology develops in years to come. All this in addition to Project Tango.

Facebook and Snapchat are also in the game. Snap’s World Lenses are going further than vomiting rainbows of years past– and allow users to place and interact with 3D objects in the world around them. Snap has already tested the waters on a hardware play with Spectacles (which are not AR, but expose people to the concept of a wearable camera where the content can later be augmented from the app). Facebook’s Camera—part of its core Facebook app—is now enabling facial filters and other introductory AR features.

Now is the time for mobile AR, and immersive media more broadly, and it will be exciting to see which companies take advantage. Advertisers will have a field day due to the personalized experiences consumers can have with products. Imagine trying on a pair of Ray-Ban’s, or seeing what a new Mazda looks like in your driveway- without physically having either product.

Nobody (except for Niantic with Pokemon Go) has found a sticky AR use case yet – and it will be interesting to see what resonates with consumers over the coming months.

On the other hand, advertisers can take advantage of AR advertising at scale right away – delivered over the mobile browser. An AR ad doesn’t need to be sticky – it just needs to have utility and provide an engaging and personalized experience for a consumer on the path to purchase. That’s why we, at Vertebrae, have developed a turnkey and accessible cross-platform solution for advertisers that want to take advantage of all AR has to offer.

Predictions surrounding VR/AR headsets may generally agree to mass consumer adoption being three to eight years out, but the global mass adoption of smartphones– coupled with the improvements in the subsequent technology on those phones– creates an immediate lane for companies to engage audiences with immersive, interactive, virtual and augmented experiences across the mobile landscape.

The post iOS 11 Kickstarts Mobile AR Marketing appeared first on Mobile Marketing Watch.

On Tuesday, Pandora turned up the volume once again on its growing array of innovative advertising solutions designed to empower brands and engage audiences.

The leading music discovery platform has just announced that Video Plus is now available to all advertisers.

“The new ad product enables brands to pay only when users watch 15 seconds of a video ad,” Pandora explains in a statement released to media.

We’re told that, in exchange for watching the ad, listeners gain access to or unlock features that are usually available only with a subscription to Pandora Plus or Pandora Premium. Among these exceedingly popular features are the ability to skip more songs and replay tracks.

The launch of Video Plus to all advertisers follows a prolonged testing period by Pandora that commenced last fall.

Prompting the comprehensive roll out, Pandora says that Video Plus test results “prove it is effective at reaching highly-engaged consumers in sought-after demos and aligns brands with positive listening experiences.” For example:

  • The majority of users who watch these ads were between the ages of 18 and 34 with listeners under the age of 24 three times more likely to opt-in.
  • The types of listeners opting-in to these new ads and features are some of Pandora’s most engaged – they listen 57% longer and thumb 65% more.

“The competition for consumer attention is only getting more intense. Brands need high-quality ad solutions that create lasting impressions and resonate with their target audiences,” said John Trimble, chief revenue officer at Pandora. “Video Plus boosts brand awareness, builds loyalty, captures views and promotes deeper interactions with listeners who are significantly more likely to take action.”

Beginning today, an assortment of top brands like T-Mobile are mixing Video Plus into their media plans.

For more insight into and information about Video Plus, check out Pandora’s blog post here.

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Resulticks, an omnichannel marketing automation provider, has generated what we’re told is a flurry of interest and excitement across US and APAC markets with its next-generation marketing intelligence breakthrough.

The breakthrough in question is the integration of voice assistant technology to its omnichannel lineup.

Unveiled at this year’s Gartner Digital Marketing Conference, Resulticks’ innovation in voice assist technology significantly expands brands’ ability to create more real-time customer interactions by leveraging data from multiple sources—including Internet of Things (IoT) devices—to engage in meaningful conversations at the exact place and time of the consumer’s greatest interest or need.

“Context and relevance are the rules of the game in a brand’s interaction with its audiences,” says Redickaa Subramanian, CEO and co-founder of Resulticks. “Pairing our pioneering marketing intelligence module with voice assistant technologies like Google Home and Alexa actually delivers on consumer expectations for what these devices should do. At the same time, it opens up previously unimagined opportunities for brands to interact with customers at a deeply personal level, whether it’s to solve problems or sell products.”

To learn more, check out Resulticks here.

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