This week, eRelevance Corporation — a leading customer marketing service for small-to medium-size businesses — announced the release of its new study: The State of Aesthetic Healthcare Marketing 2017.

The report—based on survey results from more than 100 U.S. aesthetic healthcare practices—includes key insights into aesthetic healthcare practices’ marketing attitudes, goals, tactics and results.

eRelevance, in partnership with Modern Aesthetics, commissioned the survey to better understand how today’s aesthetic healthcare practices are approaching marketing.

“Aesthetic healthcare practices that want to thrive in today’s competitive environment must find a way to reach the most qualified consumers, with the most relevant messages, in the most cost-effective way. Most practices, through the survey, acknowledge the best way to do that is by generating more repeat business from their existing patients,” says eRelevance Chief Marketing Officer Adam Weinroth. “We found that while most of the practices surveyed are aware of the unmatched benefits of effectively marketing to their existing patients, they simply don’t have the resources or expertise to execute the kind of sophisticated marketing campaigns necessary to effectively reach their patients for business growth.”

Among the key takeaways shared include:

● Strong patient connections and education are necessary for revenue generation and growth: While primary revenue sources vary among aesthetic practices, repeat business from existing patients and patient referrals were cited as the two largest sources of revenue. Key to both is strong patient connections.

● Practices are far from satisfied with marketing results: Nearly 60 percent of respondents cited lack of results (30%) and lack of measurement (28%) as the chief reasons for dissatisfaction with their marketing efforts.

● No practice surveyed focuses exclusively on repeat business from its patients but practices recognize its value: None of the practices surveyed focus marketing exclusively on generating repeat business from existing patients despite clear benefits and cost efficiencies. According to respondents, this is due to limited time and expertise.

To download the full report and learn more, click here.

The post eRelevance, Modern Aesthetics Explore The State of Aesthetic Healthcare Marketing 2017 appeared first on Mobile Marketing Watch.

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Advertising Innovator Pandora Rolls Out Video Plus for All Advertisers
On Tuesday, Pandora turned up the volume once again on its growing array of innovative advertising solutions designed to empower brands and engage audiences.

iOS 11 Kickstarts Mobile AR Marketing
The following is a guest contributed post by Vince Cacace, CEO at Vertebrae. The beginning of the era of augmented reality is here, and we have the device in our pocket to thank.

OPINION: Use Sophisticated App Install Ads to Create Stronger Customer Relationships
The following is a guest contributed post from Andreas Hassellöf, founder of Ombori Group It has never been a more competitive time for retailers, whether you’re operating in the online space or bricks-and-mortar.

A Healthy Future for Programmatic Marketing
On Tuesday, our sister site MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers.

MMW Exclusive Q&A with Ari and Ben Fox of CEC and Gameacon
Recently, MMW caught up with Ari and Ben Fox, Producers of CEC and Gameacon, at the Casino Esport and Gameacon Conference. Here’s our exclusive chat.

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The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

PulsePoint, a global programmatic advertising platform, announced Thursday it has been named one of the San Francisco Bay Area’s Best and Brightest Companies for 2017.

The annual list is compiled based on employee assessments of corporate culture, benefits and overall opportunities for professional growth and development.

“We have worked very hard to cultivate a vibrant culture at PulsePoint. We want all of our team members to take pride in the work they do, to be excited to come to work every day, and to know we are committed to their professional development,” said Tom Morselli, PulsePoint’s Senior Vice President of people operations. “Receiving this award category is a true testament to PulsePoint’s core values.”

From the announcement:

PulsePoint’s dedication to creating a corporate culture where employees feel valued continues to be recognized. The company was awarded a Best Place to Work by the Business Intelligence Group for a second year in a row and was named a Best Place to Work by both Crain’s New York Business and Inc. Magazine last year.

For more information on PulsePoint’s offerings, click here.

The post Programmatic Advertising Innovator Among Best and Brightest in Bay Area appeared first on Mobile Marketing Watch.

Source: Pexels case you missed it, earlier this week 4INFO — an identity and engagement solutions company — released its 2017 4INFO CPG Sales Lift Benchmarks to help brand advertisers evaluate and compare the Return on Ad Spend (ROAS) of their mobile ad campaigns.

4INFO’s third annual benchmarks report — based on 248 studies across 138 brands conducted by Nielsen Catalina Solutions (NCS) — reveals a continued upward trajectory for mobile ad campaign effectiveness with the average ROAS increasing 30 percent over 2015, and nearly 50 percent over 2013.

“Advertisers are increasingly aware it’s possible to link digital impressions to in-store sales transaction data. What’s more, they’re demanding it,” said Tim Jenkins, CEO of 4INFO. “And in a world filled with bots, ad blockers, tightening media budgets and increasing scrutiny of digital ad effectiveness – closed-loop measurement offers advertisers a level of transparency, insight and assurance that their media dollars are making an impact.”

According to the report, mobile accounts for 71 percent of total digital minutes in the U.S. alone. With shoppers consuming more digital content via mobile devices, advertisers are shifting digital ad budgets with mobile ad spending expected to nearly triple desktop display by 2017.2

“This is the most comprehensive benchmarks report we’ve completed to date – examining the strategic importance of ROAS data, as well as providing advertisers new insights into very practical campaign areas,” Jenkins added. “As CPG brand advertisers expand their investment in mobile, they need to know if campaigns are driving a return to justify increased spend, and this report can help them immediately.”

Want to know more, check out the report here.

The post INFO Releases 3rd Annual CPG Sales Lift Measurement Benchmarks appeared first on Mobile Marketing Watch.

Pioneer Electronics Inc.’s Cycle Sports Division has just announced what it calls Cyclo-Sphere Mobile — a new iPhone® application created to support cyclists riding with Pioneer’s line of Single Leg and Dual Leg Power Meters.

Cyclo-Sphere Mobile app is an extension of Cyclo-Sphere, Pioneer’s free online cloud service created for after-ride analysis.

The new app takes primary ride data collected in Cyclo-Sphere and reformats it for mobile use with a simple-to-use interface that is fast, powerful and available on the cyclist’s iPhone. Cyclo-Sphere Mobile features three new functions exclusive to the new app: Segment Analysis, Ranking and Training Assist.

“Ask any cyclists and they’ll admit that the first thing they do when they’re back from a ride is check out their stats, was my max power better than last time, did I ride faster than my friends on this route. Our new Cyclo-Sphere Mobile app puts the metrics and data analysis cyclists want access to when they’re away from their computers and only have an iPhone available for ride breakdown. If cyclists want more detailed pedaling data and analysis, they always have the option of using Cyclo-Sphere on their PC,” said Russ Johnston, executive vice president of marketing and corporate communications for Pioneer Electronics (USA) Inc. “Our new app is designed to make it easier for cyclists to keep track of their progress in order to improve performance and achieve their goals, whether it’s winning a race or just beating their friends.”

To learn more, check it out here.

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