Social Media Image Size Cheat Sheet

Gone are the days when managing brand presence on social media was just an option for the small businesses. Today, it is practically impossible to acquire and retain customers without having a solid social media strategy.

That’s why businesses spend a fortune to leverage this new medium of improving customer experience.

But social media is complex, and there are several aspects that need to be taken into consideration. For example, no two social networking sites are the same. Facebook serves an entirely different purpose than LinkedIn. Although the desired result is the same: engaging more customers.

To make matters more complicated, these social media sites keep changing their layouts.

To decode the ways in which you can make the most of social media platforms such as Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest and YouTube, product review site WeAreTop10 has compiled all the information you may need to leave a good visual impact.

Visuals Key to Engaging Customers on Social Media

Social media is essentially a very visual medium and most users access those sites on their mobile devices with small screen sizes.

Social networking sites also understand the importance of using visuals to reach customers. That’s why they constantly update their features to be more user-friendly.

Social Media Image Size Cheat Sheet

The infographic created by WeAreTop10 provides a neat overview of all visual parameters that these popular social networking sites have in place. This makes it easier for small businesses to create visuals for their various pages on social media sites.

To know more, check out the infographic below:

Social Media Image Size Cheat Sheet



Images: Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest, YouTube

This article, "Cheat Sheet Helps Small Businesses Manage Social Media Presence (INFOGRAPHIC)" was first published on Small Business Trends

2017 Pinstyle Report from Pinterest Gives Small Boutiques and Beauty Salons Plenty of Trendy Post Ideas

If you’re in the fashion or beauty industry, you know keeping on top of trends is what keeps customers coming through the door. But knowing what’s popular at any given moment can be difficult.

That’s where the 2017 Pinstyle Report may be helpful. The report details the top searches on the site for these two specific industries.

Use Data to Reach Your Customers

Pinterest says its users are looking at the site to help build their personal style. So businesses offering products in the fashion or beauty market can use the report to figure out what most Pinterest users are looking for on the platform.

What’s more, savvy marketers can use the data to determine how best to present their products based on popular searches already going on.

For example, small businesses selling products like scarves and leggings might create posts on how to wear these products since this seems to be the context in which most Pinterest users at the moment are searching.

On the other hand, small businesses selling formal wear intended for weddings, concerts and other special events might wish to post content aimed at another set of users.  These are potential customers already seeking information on what to wear to such occasions. And interest in these types of products on the platform is currently also quite high.

Finally, small business owners can simply use this information to get noticed on Pinterest. For example, you could use the information to create strong pin captions on highly popular topics to help you gain more exposure and drive sales.

Here’s a quick look at the main highlights of the study.

2017 Pinstyle Report

Top How-To Searches

In the how to wear category, top searches included:

  • Leggings
  • Boyfriend jeans
  • Distress jeans
  • Booties
  • Scarves
  • White
  • A maxi skirt
  • A bralette
  • High waisted denim
  • Overalls

In the what to wear category, top searches include:

  • To a wedding
  • To a concert
  • On a plane
  • To work
  • To an interview
  • On a date

In the how-to category, top searches were for these topics:

  • Curl your hair
  • Curl short hair
  • Contour your face
  • Style short hair
  • Clean makeup brushes
  • Curl hair with a flat iron
  • Cut bangs
  • Do eyebrows
  • Apply eyeshadow

Top style searches included:

  •  Street
  •  Bohemian
  •  Hippie
  •  Classic
  •  Hijab
  •  Grunge
  •  French
  •  Preppy
  •  Casual

Top searches for dress outfits include:

  •  Maxi
  •  Shift
  •  Midi
  •  T-shirt
  •  Slip

Pinners also looked for denim outfits by cut, color and style. Searches included:

Top cuts

  • Boyfriend
  • High waisted
  • Skinny
  • Mom
  • Flare

Top colors

  • Black
  • White

Top styles

  • Ripped
  • Jean jacket
  • Jean on jean
  • Denim dress

Top searches for outerwear include:

  • Leather jacket
  • Bomber jacket
  • Jean jacket (including oversized, blue, white and patches)
  • Green jacket
  • Camo jacket

Beauty Searches include

  • Short
  • Pixie
  • Bob

Top searches in hair colors

  •  Ombre
  •  Balayage
  •  Blonde
  •  Brown
  •  Red
  •  Black
  •  Purple

Top searches in hairstyles

  • Braided
  • Curly

Top searches in nails

  • Matte
  • Black
  • White
  • Nude

Top searches on eyes

  • Smoky
  • Winged eyeliner
  • Eye makeup for eye color (blue, green, brown and hazel)
  • Hooded eye makeup
  • Gold eye makeup
  • Glitter eyeshadow

Top searches on lips

  • Matte
  • Red
  • Dark
  • Black
  • Brown
  • Nude
  • Purple

Pinterest Photo via Shutterstock

This article, "Pinterest Pinstyle Report Gives Small Boutiques and Beauty Salons Trendy Post Ideas" was first published on Small Business Trends

Your Small Business at Serious Risk -- 97% Can’t Identify a Phishing Attack (INFOGRAPHIC)

When you think of cyber attacks, you may imagine complex campaigns against major corporations and governments. The reality, however, is far more common and serious – especially for small businesses.

Phishing Attacks Pose a Huge Threat to Your Small Business

Hackers often trick well-meaning employees into giving access to their business systems by getting them to unwittingly click on a link in an email. This method of cyber attack is known as phishing — and it’s on the rise.

But what’s perhaps even more worrying is that most employees may not even be able to identify phishing. That’s according to data published by Texas-based eLearning company, Inspired eLearning.

Statistics reveal 97 percent of people cannot identify a sophisticated phishing email — putting confidential business data at risk.

Consequently, businesses end up losing a lot of money. The study suggests phishing scams cost businesses about $500 million a year. For a small business, the impact is understandably much bigger.

Protect Your Business Against Phishing

The Anti-Phishing Working Group (APWG) found phishing attacks have been dramatically rising since 2004 with a 65 percent increase from 2015 to 2016.

The ever-increasing threat of phishing scams makes it even more important for small businesses to revisit their security features.

The next step is to boost the security features at your business to prevent data breaches. Investing in a robust data security infrastructure will help you monitor for suspicious activity on the network and protect your business.

Train Employees to Identify a Phishing Attack

But the most crucial aspect to be considered is employee education, as 91 percent of hacking attacks start with phishing emails. It pays for businesses to train employees to identify a phishing attack that arrives via email. Emails asking for sensitive data such as passwords and personal information are most likely phishing emails that employees must recognize.

Want to know more? Check out the infographic below:

Your Small Business at Serious Risk -- 97% Can’t Identify a Phishing Attack (INFOGRAPHIC)


This article, "Yikes! 97 Percent of Your Employees May Not be Able to Identify a Phishing Email (INFOGRAPHIC)" was first published on Small Business Trends

Sponsored Post

Learn Holiday Season Marketing Secrets in this Recap of the #HolidayBizPrep Twitter Chat

For a small business owner, it’s never too early to start planning for the holiday season.

But preparing for the busiest time of the year is not easy – even if you start early.

To help small businesses make the most of the holiday season, Small Business Trends founder and CEO Anita Campbell (@smallbiztrends), small business branding and technology expert Ramon Ray (@ramonray) and bestselling author, small business columnist and speaker Steve Strauss (@SteveStrauss) discussed Marketing Tips for the Holiday Season in a Twitter chat Tuesday, sponsored by The UPS Store (@TheUPSStore).

Marketing Tips for the Holiday Season

The discussion started with participants sharing insights on the best practices to prepare for the holiday shopping season.

Next on the agenda was a discussion on the marketing tools that work effectively to close the sale.

Participants also shared their thoughts on their top priorities this holiday season.

But what must businesses really do to make the most of this holiday season?

The discussion took a more specific turn as participants discussed steps that can be taken in preparation for the upcoming holiday season.

Finally, businesses must also measure their success. But how?

During the peak holiday season, businesses acquire many new customers. But they often struggle to retain them. During the discussion, participants shared thoughts to overcome this challenge.

Follow the entire archived Twitter chat at #HolidayBizPrep.

Christmas Photo via Shutterstock

This article, "UPS Store Twitter Chat Prepares Small Businesses for the Holiday Season #HolidayBizPrep" was first published on Small Business Trends

New Facebook Branded Content Features Let You Promote Brand Ambassador Content and Posts

Marketing your business on Facebook (NASDAQ:FB) just got easier.

New Facebook Branded Content Features

The social media giant has introduced some new features that will help marketers amplify brand content and control campaigns with creators.

Amplify Creator Posts

In an official post, the company announced marketers can now directly boost a creator’s post as it appears on the page.

What’s more, marketers can use Facebook targeting and custom audiences to connect with the right people. The creator just needs to give the marketer permission to boost the post when they compose their message and tag the page using the branded content tool.

The target audience will be able to see the post originated from the creator, even though it has been boosted by the marketer.

Control Branded Content Tags

Facebook is also giving marketers more control to authorize which creators can tag them in a branded content post. In addition, marketers can access key data such as reach, engagement and CPM to determine the effectiveness of posts they’re tagged in.

The company has refreshed the branded content tab in both Page Insights and Business Manager. It now includes:

  • Detailed tool-tips and explanations to more easily view and understand results,
  • Total spend from both the creator and marketer on each post,
  • Separate summaries of total spend and CPM — in multiple currencies, if required.

Facilitating an Easier Collaboration with Facebook Influencers

Facebook has said these new features will help marketers collaborate more effectively with influencers. But with so many influencers on Facebook, it ultimately boils down to finding the right ones for your business.

To pick the right influencers, it is important to evaluate their potential and reach. For example, what’s the demographic of their social media followers? How often do they communicate with their followers? How suitable are they to endorse your business? These are some important questions that you must ask before you choose a Facebook influencer.

Image: Facebook

This article, "New Facebook Features Let You Promote Brand Ambassador Content and Posts" was first published on Small Business Trends