How to Post a Job on Facebook: A Quick Step-by-Step Guide

What’s the one big secret to local marketing success?

To answer that question, you’ll need some input from an expert. And you can get just that with an upcoming Facebook Live event, “One BIG Secret to Local Marketing – with Rev Ciancio of Yext.”

The event takes place October 18 from 1 – 1:30 PM EST. During the event, Ciancio will provide insights and practical pointers for small businesses looking to boost their local marketing efforts. And guests can even ask questions.

This is just one of several upcoming events that could help your small business in a big way. See more in the Featured Events section and list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

FACEBOOK LIVE Event: "One BIG Secret to Local Marketing - with Rev Ciancio of Yext"FACEBOOK LIVE Event: “One BIG Secret to Local Marketing – with Rev Ciancio of Yext”
October 18, 2017, Online, Facebook.com/smallbusinesstrends/

Join us on October 18th from 1 – 1:30 PM EST as we put Rev Ciancio of Yext on the “hot seat” for insights in local listings and marketing for local businesses. Rev is plain spoken and a former business owner himself, and is full of practical pointers and advice. Get to know Rev by joining us for this fast-paced, relaxed and informative live session – bring your questions!


Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.


NextConNextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.


Dreamforce 2017: Blaze Your Trail!Dreamforce 2017: Blaze Your Trail!
November 06, 2017, San Francisco, Calif.

Discover an entire world of innovation at the Dreamforce event. Four days of transforming your career, innovating, giving back, having a ball, and connecting with your community of fellow Trailblazers — all at the largest software conference in the world. Sound amazing? It is. With 2,700+ sessions to help every role in every industry succeed, the opportunity to get hands-on with the latest product innovations, and 170,000 Trailblazers to learn from, Dreamforce is a must-attend event – register for a free Expo+ pass today!


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Facebook Like photo via Shutterstock

This article, "Attend This Facebook Live Event to Give Your Local Marketing a Boost" was first published on Small Business Trends

If you run an ecommerce shop, your goal should be to make the buying process as easy as possible for shoppers. And a new feature from Shopify should help merchants do just that, by offering autocompleting forms to save people time in the checkout process.

Additionally, some ecommerce merchants are making the process easier for buyers by meeting them in person. And a new concept, safe zones, could help merchants navigate this process safely.

Read about these headlines and more below in the weekly Small Business Trends news and information roundup.

Retail Trends

Shopify Adds Google Autocomplete to Speed Up Checkouts — Especially on Mobile

Abandoned shopping carts are a huge problem for online merchants. And one of the biggest offenders is the form customers have to fill out when they check out. Shopify (NYSE:SHOP) is getting rid of this problem by making Google Autocomplete available for its merchants.

Ecommerce Safe Zones Popping Up Around the U.S.

If your fledgling ecommerce business sells to a local clientele — through sites like Facebook or Craigslist — you’ve no doubt worried about your safety when meeting a buyer. Reports of crimes associated with these meet-up transactions should create a healthy skepticism of conducting business this way.

Economy

2017 May Be a Record Year for Small Business Transactions, says BizBuySell Report

This is shaping up to be a record year for small business transactions. According to the latest BizBuySell Insights Report, there were a total of 2,589 closed transactions (small businesses that were bought and sold) in the second quarter. This was followed by 2,368 and 2,534 closed transactions in the first quarter of 2017.

Small Business Optimism Drops, But Not For Long, Says NFIB

The optimism coursing through many small businesses earlier this year is not as easy to detect right now. According to the September NFIB Index of Small Business Optimism report, the dip in sentiment is fueled by a large drop in expected sales.

Frisco, Texas is the Fastest Growing City in the U.S. for Business

Thinking of opening a small business in a new city? Maybe you want to expand your business to a new, rapidly growing city. Well, Frisco in Texas is the city with the fastest local economic growth in the U.S., according to an in-depth study of 2017’s Fastest-Growing Cities in America.

Local Marketing

What is the Amazon Local Associates Program and How Can It Help Your Small Business?

Amazon (NASDAQ:AMZN) has just expanded its Associates program with a new addition called Local Associates. With this initiative, small local businesses and individuals can increase their revenue by making recommendations of items sold on Amazon.

Small Businesses Can Now Advertise on Spotify with New Ad Studio Launch

Do you want to create and manage a Spotify ad campaign for your small business? With the new self-serve advertising platform called Spotify Ad Studio, you can. Described by the company as the industry’s first self-serve audio platform, you now have access to a powerful tool to reach potential new customers. Spotify Ad Studio was just launched in the US in beta mode.

Marketing Tips

Small Business Favorite GetResponse Announces $30M Investment in U.S.

A direct marketing platform already very popular among U.S. small businesses is expanding its business domestically with a huge new investment. GetResponse, the European-based online marketing platform, is increasing its U.S. operations with a big investment and a new Boston office to better serve American small businesses.

This One Thing on Your About Page Can Boost Conversions by 300 Percent (Infographic)

If you’re missing a call-to-action in your about us page, you’re missing out on several leads. That’s according to data presented by digital marketing company Siege Media. Data shows adding a call-to-action towards the bottom of your about us page can increase conversions by 300 percent.

Small Biz Spotlight

Spotlight: The Lost Cajun Brings Unique Food, Atmosphere to a New Location

Cajun restaurants might be all the rage in Louisiana. But they’re not nearly as common in the mountains of Colorado. So when the founders of The Lost Cajun moved across the country from their home in Louisiana, they realized there was an opportunity to bring their favorite foods to a new market. Read more about this business and its growth in this week’s Small Business Spotlight.

Small Business Operations

There May Be 56 Million Business Meetings in America Today (INFOGRAPHIC)

If you are working, there is a good chance you are part of the up to 56 million meetings taking place today. And as the new infographic from Cincinnati Bell Inc. (CBTS) indicates, you also might be part of the 76 percent that thinks they are unnecessary meetings. This brings us to the title of the CBTS infographic, “How to Master Meetings.”

FedEx Office Expands Same Day Delivery to 1,800 American Cities

FedEx Office (NYSE:FDX) has expanded its same-day delivery service, FedEx SameDay City, to 1,800 cities across the U.S — from Seattle to Miami and from San Diego to Boston. The service is now available to more than 34 million people in over 30 markets nationwide.

Social Media

Snapchat Adds Context Cards and How Can They Help Your Small Business?

With the new Context Cards on Snapchat (NYSE:SNAP), you can now get everything from contact information to Uber rides, book a table through Resy, and more. The goal of Context Cards is to deliver more information on the Snaps you are watching.

Technology Trends

Cortana Now Works in Skype, Small Businesses Have Virtual Assistant for Chat

Have you ever been in the middle of a chat on Skype and suddenly needed to find out more about a competitor’s product, or what time your favorite restaurant closes. Well, with the new integration of Microsoft’s (NASDAQ:MSFT) virtual assistant Cortana with Skype, you won’t have to interrupt the conversation to find out.

Half of All Small Businesses Use WiFi Technology Almost a Decade Old

Small businesses are using older WiFi that doesn’t fit their needs on several fronts. A new Linksys sponsored survey says half of the small businesses polled are using WiFi technology that’s over eight years old. Beyond not being able to keep up with mobile expansion, business owners are concerned over the lags in security and speed.

Report: 5 Small Business “Sins” Potentially Leading to a Data Breach

It seems incredible, but people in organizations still use weak passwords like “12345,” bearing in mind the security threat in today’s digital ecosystem. This is one of the data points the 2017 edition of the annual BeyondTrust research report revealed.

AIM  Shuts Down After 20 Years Without Ever Making a Dent in the Business Market

Get ready for one final good-bye from a familiar voice. After 20 years, when people needed to get off the phone to go online, AOL Instant Messenger was there. Now it’s leaving for good before the end of the year. Oath (NYSE:VZ), the Verizon-owned company that controls AOL, announced last week that AIM will shut down on December 15.

Image: Shopify

This article, "Shopify Adds Google Autocomplete, eCommerce Sales Zones Emerge" was first published on Small Business Trends

There are a lot of different factors that go into creating a great customer experience. But there are also plenty of tools that can help.

Thanks so constant tech innovations, those tools are always evolving and improving. So you might be surprised to learn what all of these techniques, strategies and products can help you accomplish for your small business.

If you’re interested in gaining some insider knowledge, hearing experienced speakers and receiving hands-on training with various solutions, NextCon is a must-attend. The conference takes place October 23-25 in Scottsdale and features so many different sessions that can help your business grow and create great customer experiences.

And that’s just one of the upcoming events that could be of interest to your small business. Check out the Featured Events section and the list below for more.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.


NextConNextCon
October 23, 2017, Scottsdale, Ariz.

An annual business conference hosted by Nextiva, NextCon features three days of speakers and educational sessions aimed at helping business owners and professionals understand the customer experience tools of the future. At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.
Image: Nextcon

This article, "Attend NextCon for Awesome Speakers and Great Networking Opportunities" was first published on Small Business Trends

The ability to chat in real time can make communicating with both customers and team members much easier for small businesses. This week, a pair of new offerings were announced that could make an impact in this area.

First, LiveChat teamed up with BotEngine to create chat bots that can be available to customers anytime. And Zoho unveiled its new Cliq instant messenger service, which offers some interesting features on top of just IM.

Read about these new offerings and other headlines that could impact your small business in this week’s Small Business Trends news and information roundup.

Technology Trends

LiveChat Teams with BotEngine to Make You Available to Customers – Anytime

You want to deliver the best possible customer service for your small business 24/7, but you want to do it without breaking the bank. The new integration between LiveChat and BotEngine will let you create chat bots for any scenario so you can be available anytime for your customers.

New Zoho Cliq Offers Your Small Business More Than Just Instant Messaging

Zoho says Cliq is an instant messenger for small businesses but it’s got more than just IM. The new Cliq is a business chat software that also features file sharing and enables audio and video calls. The ability to collaborate effectively has a great impact on the level of productivity your small business enjoys.

Amazon Echo Spot Features Video Conferencing and Other Business Tools

Meet the new Echo Spot. An Alexa enabled device that is part personal assistant, alarm clock, video conferencing, calling and more solution. Amazon (NASDAQ:AMZN) announced the new Echo Spot at its 2017 hardware event, and by many accounts it was the device that got the most attention.

Google’s Pixelbook Is Powerful but Too Pricey for Budget Conscious Entrepreneurs

With the Pixelbook, Google is looking to transcend Chromebook with a laptop for the masses. But a $999 starting price tag is going to be hard to swallow for small business owners on a tight budget. Google (NASDAQ:GOOGL) just announced its latest laptop at the company’s annual hardware event. Google is promoting the new Pixelbook as the top tier of Chromebooks.

Bumble Bizz App Mixes Small Business Networking — with Dating?

Fancy socializing, dating and networking all in one place? Now you can, thanks to the arrival of Bumble Bizz, an app designed to allow users to swipe to find connections to network and mentor with, and maybe more. The popular dating app Bumble has moved into professional domains with the launch of a new mode in its app — aptly named ‘Bizz’.

SignUpGenius Partners with WePay to Help Small Businesses Go Paperless

If you are holding any event, SignUpGenius has a proven platform to simplify the signup process. The new partnership with payment processor WePay is going to allow users to seamlessly accept payments while people are signing up. With this partnership, up to 12 million monthly SignUpGenius users will be able to accept payments when they organize an event.

Samsung’s Extra Wide Screen Shows How Two Monitors Can Make Your Small Business Better

Has the display limitation of your desktop monitor made your small business less productive? Multiple monitors have solved this problem, but the new 49 inch Samsung QLED CHG90 looks to do it in one device. The ultra-wide CHG90 QLED monitor is being advertised primarily as a gaming monitor.

Employment

Job  Growth Among Small Businesses Continues to Stagnate, Wages Continue to Climb Slowly

Wages at small businesses across the country continue to rise but job growth at the same companies has stagnated. That’s according to the latest Paychex | IHS Small Business Employment Watch. The manufacturing sector saw some job growth. But nationally, only the Midwest saw jobs increase at small businesses.

Finance

Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting

Small businesses looking for financing have way more options today than they would have in the past. But all those extra choices can lead to confusion for small business owners. If you’re trying to sort through the range of financing options available to small businesses, an upcoming webinar might be able to help.

House Small Business Committee Prepares for Fair and Simple Tax Plan Hearing

The U.S. House Small Business Committee is set to meet next week to discuss President Trump’s call for a major tax overhaul. The committee will hold its next hearing on Oct. 4 on the topic that most small business owners have identified as their top legislative priority.

Local Marketing

Surefire Local Acquires Marketing Agency Specializing in HVAC Small Businesses

The acquisition of Sequoia IMS (Internet Marketing Solutions) by Surefire Local is going to bring more advanced internet marketing and SEO solutions to the HVAC industry. Both companies specialize in improving local business performance in today’s digital environment.

Shark Tank’s Robert Herjavec Shares Advice for Small Business Owners

Entrepreneur Robert Herjavec, one of the sharks on ABC’s hit “Shark Tank,” has great advice for small businesses. Advice for Small Business Owners “You need to have distinct value,” he told Small Business Trends in an interview about his latest project, Small Business Revolution on Main Street. “The world is becoming a very noisy place and there’s a lot of competition.

25 Examples of Halloween Displays to Inspire Your Retail Store

Americans are expected to spend more than $9 billion on Halloween purchases this year. So if you don’t have some kind of Halloween display ideas, you might want to put your thinking cap on. Here’s some inspiration to help you come up with a Halloween retail display to boost sales for your small business this fall.

Thumbtack  Instant Match Can Connect Your Service Business to New Customers in Seconds

Thumbtack, an online service matching customers with local professionals, has unveiled a new automated feature called Instant Match that connects local service professionals and customers across the U.S in real time.

Pop-Up Shops Keep Popping Up (INFOGRAPHIC)

Even in this digital age, retail stores play a big role in boosting a brand and drawing new customers. But setting up a retail store can be expensive, especially for a small business owner. How can you offer the same great retail experience to your customers without spending a fortune?

Marketing Tips

5 Tips to Fix Your Brand from TV Star Expert Ali Craig

Want to build a strong brand? You might want to gather some valuable input from a branding expert. Ali Craig is a brand strategist, author and star of the new show Fix My Brand with Ali Craig. The show airs on the Success Network, which is available on Apple TV, Roku, Amazon Fire and online.

MailChimp Introduces Google Retargeting Ads Small Businesses Can Use

MailChimp has launched a Google Remarketing Ads product, meaning small businesses that use the MailChimp dashboard are able to create retargeting ads all for no additional cost. By incorporating retargeted ads into the MailChimp user interface, MailChimp has made it much easier for businesses to use Google Ads.

Small Biz Spotlight

Spotlight: Shippo Solves Shipping Issues for Businesses

Shipping can be a difficult thing for ecommerce retailers and similar businesses to manage. The founders of Shippo learned that the hard way. So they set out to fix it. Shippo aims to solve a variety of shipping issues for different businesses. Read more about the company and its offerings in this week’s Small Business Spotlight.

Small Business Operations

Printful Makes Warehousing and Fulfillment Available to All Ecommerce Sellers

US on-demand printing company Printful has launched a new Warehousing and Fulfillment service, to allow businesses to have a third party handle their inventory. Businesses can store all their products with Printful, which will ship them to their customers, thereby helping small businesses overcome storage and shipping challenges.

Ring  Protect Can Provide 24/7 Security for Your Home Business for Less Than $300

Ring is adding a new feature for its DIY security system with Ring Protect. With Protect, you will get professional monitoring and unlimited camera storage for just $10 per month or $100 per year. And unlike legacy monitoring services that rely on long term contracts, with Ring there are no contracts or other fees.

Social Media

Get Quick Feedback from Customers on Instagram Stories with New Polls Features

How would you like to add polling to images and videos you post on Instagram? Instagram just announced the availability of Polls, a new interactive sticker that lets you add polls to your Stories. As part of Instagram Stories, you can now place a Poll sticker on an image or video.

Mobile Technology

Google Pixel 2 Smartphone is Here, Can It Help Your Small Business?

The Pixel 2 from Google (NASDAQ:GOOGL) is finally here, and if you are a small business that relies on images and videos, you are in luck. The one selling point Google and virtually every review of the Pixel 2 are touting is the fact the new phones have the highest DxOMark Score ever.

NCR Targeting Startups with New Mobile Payment Solution

If you are one of the 3.8 million owner operators the U.S. Small Business Administration identifies as a micro business, NCR Silver (NYSE:NCR) and Worldpay (LON:WPG) have created a payment processing device called Ring Up just for you. With your smartphone and Ring Up, you can receive payments anywhere from your customers.

Image: LiveChat

This article, "New Tools from LiveChat, Zoho Can Make Chat Easier for Businesses" was first published on Small Business Trends


Small businesses looking for financing have way more options today than they would have in the past. But all those extra choices can lead to confusion for small business owners.

If you’re trying to sort through the range of financing options available to small businesses, an upcoming webinar might be able to help. The webinar, Understanding Alternative Financing Options for Business Owners, is scheduled for October 5 and registration is currently open.

And that’s not all! Another webinar aimed at helping small businesses with budgeting is scheduled for the same day.

You can learn about both upcoming webinars and more by checking out the Featured Events section and list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.



Featured Events, Contests and Awards

Webinar: Understanding Alternative Financing Options for Business OwnersWebinar: Understanding Alternative Financing Options for Business Owners
October 05, 2017, Online

Take the confusion out of choosing the best financing for your business. Join us for this webinar to gain a better understanding of the alternative lending landscape. Register today!


WEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your BudgetWEBINAR: Dimes to Dollars: Use Apps, Conserve Energy and Recycle to Control Your Budget
October 05, 2017, Online

Learn the techniques small businesses are using to gain control of their budgets. Hear from experts, including small business experts Anita Campbell, Ivana Taylor and Michael Cammon, Director, Digital Marketing & Development at Constellation, an energy supplier, for practical ideas to implement in minutes, including how to save money through light bulbs, how to win the thermostat wars in your office, how to switch energy providers to lower energy rates, recycling to save money (as well as helping the environment), how to get an energy audit done – and how it can help, smart building” apps for you and your team to manage costs, how landscaping, caulk and window coverings can save big and energy tax breaks available. REGISTER TODAY!


ONTRApaloozaONTRApalooza
October 04, 2017, Santa Barbara, Calif.

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts. Join in on Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.


Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.


NextConNextCon
October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.


Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!


DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Business Budgeting and Financing via Shutterstock

This article, "Pair of Upcoming Webinars Can Help Your Business with Financing, Budgeting" was first published on Small Business Trends