helloyoucreatives:

Now here is something different. A useful and interesting banner.

Credits

Agency: Uncle Grey

Client: Cheapflights

Creative Director: Thomas Ilum

Creative: Simon Naver

Motion Designer: Mathias Nielsen

Digital Producer: David Cytryn

Client Service Director: Charlotte Porsager

Chief Strategy Officer: Lars Samuelsen

Development: Will Munhoz, WM Creative Labs

Head of Media Strategy & Planning: Rasmus Skjøtt

#Ad in focus: #CheapFlights’ genius use of banners! Two thumbs up!!!



The Come Up.

Since its inception ESPN has been the mecca of sports coverage. It’s been in the midst of many classic moments. Sportscenter has not only been a staple but a catapult to some of the biggest names in the industry. ESPN has expanded over the years by adding things such as fantasy football and other games but there is a competitor quickly climbing the ranks. ESPN is still top dog in the broadcasting arena but is losing ground in the sports coverage aspect.

Bleacher Report (b/r) launched as a digital media company in 2007. It covers hundreds of teams around the world and gives its users easy access to anything going on in sports. b/r also taps into pop culture; writing pieces on new shoes, music, and many other things.

That’s not even the genius aspect of b/r. The site also allows average Joe’s like you and me write, and publish articles on their site. That’s right, you have the opportunity to write about your favorite team(s) and have it published! b/r also collects reports, tweets, and other materials from writers who work for other publications and puts them all in one place. Why pay a beat writer, like ESPN, when you can just put all of their information in one place?They have harnessed the power of social media and used it to their advantage. b/r’s team stream has taken fandome to another level. I know I check the Eagles team stream every hour. It’s easy, accurate, and there’s always something new to read.  

If it weren’t for the strong relationships that Insiders at ESPN have developed around multiple leagues then b/r would be a clear cut favorite for breaking stories first.

With all that being said I believe that there is enough room for both entities. ESPN has a lot of personalities and the resources to make sure their people can reach a wide audience. ESPN’s programming is still second to none (especially His & Hers and the 30 for 30 series). As long as they have that going for them then there’s no reason to fear b/r just yet.

As always, thanks for reading.