I enjoy social media just as much as the next guy. I love Twitter the most; the level of wit and genius people can squeeze into 140 characters never ceases to amaze me. It also allows me to connect with people that I would never meet. Another advantage is that it makes networking easier. You can get your message out to hundreds of people in seconds. It’s a wonderful, powerful tool.

As good as social media is, there’s also a dark side. A place where trolls behind egg and dog avatars. A place where anything, and I mean anything can be said with little to no repercussion. Keyboard warriors spew hate at whoever crosses their path. Most people don’t have to deal with the legions of trolls that live in the underbelly of social media but for others that’s not the case.

I’m sure you’ve heard by now that Ghostbusters was remade with an all female cast. There was a lot of usual uproar from misogynist screaming that it was an abomination and that killing dead ghost should be left to the men. The movie was released this weekend with moderate numbers. Leslie Jones, one of the main cast members, has faced a litany of abusive and racist tweets. You can catch up here. Long story short, the racist misogynist used every stereotype to depict the successful comedian. It’s quite disgusting the hate that she’s had to endure.

I’ve heard many people over the years say that the internet is not a “safe space” and that celebrities just need to roll with the punches. They’re told to grow thicker skin or to be happy because they make a lot of money. Just to be clear, no one deserves to be insulted and/or belittled because of the health of their bank account. Take someone’s wealth away and you still have a person just like you and I.  

I close with this, it’s okay to unplug from social media. Your mental health is a lot more important than whatever is being said on Twitter. Take care of yourself, no matter what.

As always, thanks for reading.

You Are Looking….

There’s just something special about watching something live. Whether it’s watching the news, SNL, award shows, or an episode of Monday Night Raw, going live is mesmerizing. The margin for error is nonexistent which naturally builds more drama. One mistake and that’s it, there are no take backs.

It’s fascinating because, thanks to social media, we too can now feel the rush of going live. We can share with the world what we’re doing at a precise moment, unedited and unfiltered. Granted, the pressure isn’t as intense as watching Tom Brokaw breaking a story but the adrenaline still pumps and the excitement is still there.  

Going live can be a useful tool for marketers. It allows them to create an experience for the consumer from a first hand point of view. Doing a live broadcast allows companies to show a side of themselves that may be harder to capture in a 10 second snap or in 140 characters.

The most useful benefit of going live is the immediate feedback consumers can give. Have an idea about a new product or service and want to check the temperature in the room? Go live. This won’t take place of the tried and true method of research but it’s a great way to “put your foot in the water.” The key to going live, as with most social media, is having the right person running the show. Having someone who doesn’t understand and appreciate the power of social media will most likely lead to a huge headache for your PR department.  

Social media has shortened the communication line between producer and consumer. What once would take weeks to say to a company can now be translated in seconds. Those who are forward thinking see this as a way to not only display great customer service in a public setting but to garner information in real time.

Knowledge is power, right?

As always, thanks for reading.

A New Path

Twitter may have struck gold.

If you haven’t heard, the social media site was chosen by the NFL to stream Thursday Night Football (TNF). Users will be able to stream games from Twitter’s platform. The icing on the cake is that you don’t have to own a Twitter handle to watch (but who doesn’t have one of those?) Only ten games will be available thought Twitter but it’s still a victory.

By having live games streamed Twitter has blazed a path to take social media to the next level. Twitter can now earn even more revenue and the NFL can get their product out to a vastly bigger crowd. If there’s one thing we know about the NFL it’s that they’re always looking to expand its audience.  

Twitter has been hot on Facebook’s heels throughout the years and this might be the final step into overtaking the social media crown.

Why is this so important?

Social media sites now know they can expand their platform beyond their current audience. More people will tune in through Twitter than by watching it the old fashioned way. People will now have the option to watch the game from literally anywhere. The versatility alone makes this valuable.

If they’re smart they’ll add extra features that would only be available for those who have handles. Twitter’s value will skyrocket and set the trend for other sites like Periscope.

If this goes well we should seeing other sites line up to stream content from other leagues. People spend a lot of time on their phone, finding a way to reach them there is the right way to expand the social media experience.

As always, thanks for reading.  


They don’t want you to read this. 

If you’re anything like me then once you see the word they you immediately start talking like DJ Khaled.

All my snapchatters know what I’m talking about. DJ Khaled has taken social media, specifically snapchat, by storm. His keys to success and inspirational quotes have bombarded pop culture and he’s become a pitchman with unlimited range.

He’s probably the only guy who can convince me to sign up for healthcare then celebrating by drinking vodka.

That’s his uniqueness at work. Khaled has been successful before, he’s created numerous hits that have made countless summers better. If you want to get a party started look no farther than the guy who keeps saying his trademark, “another one.”  

This realm of success is new though. Sure, Khaled was well known throughout the hip hop community, but now he’s crossed over to the mainstream. His snapchat stories are memorable. From showing us what Chef D has for breakfast to every talk ranging from cloth and elliptical, Khaled’s life is one big motivational poster.

I must admit, when I first started following him I thought his snaps were all jokes. I thought Khaled was being dramatic just for a few laughs. Now that I know he’s serious the snaps become a little more admirable.

Khaled has found a way to make his, We The Best, brand better. He mastered one platform and launched himself to another level. Now it serves as a pathway to free advertising for him and his friends. He now uses Snapchat to make *mogul alerts* (announcements).

The best part about this entire ordeal? It doesn’t cost Khaled a dime. In fact, Khaled is being paid to host different Snapchat channels.

Taking something that’s free and turning it into profit. That’s the key to success.

As always, thanks for reading.