#Ad in focus: #BACARDI’s #InstantDJ Instagram story #hack is much nice, such yes, very wow!
I enjoy social media just as much as the next guy. I love Twitter the most; the level of wit and genius people can squeeze into 140 characters never ceases to amaze me. It also allows me to connect with people that I would never meet. Another advantage is that it makes networking easier. You can get your message out to hundreds of people in seconds. It’s a wonderful, powerful tool.
As good as social media is, there’s also a dark side. A place where trolls behind egg and dog avatars. A place where anything, and I mean anything can be said with little to no repercussion. Keyboard warriors spew hate at whoever crosses their path. Most people don’t have to deal with the legions of trolls that live in the underbelly of social media but for others that’s not the case.
I’m sure you’ve heard by now that Ghostbusters was remade with an all female cast. There was a lot of usual uproar from misogynist screaming that it was an abomination and that killing dead ghost should be left to the men. The movie was released this weekend with moderate numbers. Leslie Jones, one of the main cast members, has faced a litany of abusive and racist tweets. You can catch up here. Long story short, the racist misogynist used every stereotype to depict the successful comedian. It’s quite disgusting the hate that she’s had to endure.
I’ve heard many people over the years say that the internet is not a “safe space” and that celebrities just need to roll with the punches. They’re told to grow thicker skin or to be happy because they make a lot of money. Just to be clear, no one deserves to be insulted and/or belittled because of the health of their bank account. Take someone’s wealth away and you still have a person just like you and I.
I close with this, it’s okay to unplug from social media. Your mental health is a lot more important than whatever is being said on Twitter. Take care of yourself, no matter what.
As always, thanks for reading.
#Ad in focus: #Sony’s #Instagram ZOOM #creative is rather neat. Not sure how it plays into UEFA Champions League spirit, but oh well…
They don’t want you to read this.
If you’re anything like me then once you see the word they you immediately start talking like DJ Khaled.
All my snapchatters know what I’m talking about. DJ Khaled has taken social media, specifically snapchat, by storm. His keys to success and inspirational quotes have bombarded pop culture and he’s become a pitchman with unlimited range.
That’s his uniqueness at work. Khaled has been successful before, he’s created numerous hits that have made countless summers better. If you want to get a party started look no farther than the guy who keeps saying his trademark, “another one.”
This realm of success is new though. Sure, Khaled was well known throughout the hip hop community, but now he’s crossed over to the mainstream. His snapchat stories are memorable. From showing us what Chef D has for breakfast to every talk ranging from cloth and elliptical, Khaled’s life is one big motivational poster.
I must admit, when I first started following him I thought his snaps were all jokes. I thought Khaled was being dramatic just for a few laughs. Now that I know he’s serious the snaps become a little more admirable.
Khaled has found a way to make his, We The Best, brand better. He mastered one platform and launched himself to another level. Now it serves as a pathway to free advertising for him and his friends. He now uses Snapchat to make *mogul alerts* (announcements).
The best part about this entire ordeal? It doesn’t cost Khaled a dime. In fact, Khaled is being paid to host different Snapchat channels.
Taking something that’s free and turning it into profit. That’s the key to success.
As always, thanks for reading.