The MIPI Alliance, an international organization that develops interface specifications for mobile and mobile-influenced industries, announced this week highlights of its forthcoming developers conference, MIPI DevCon Bangalore.

The one-day event will provide education, technical training and a networking forum for implementers of MIPI specifications.

The event is set for October 27 at the Leela Palace Bengaluru in Bangalore, India

“The conference is tailored to developers who are interfacing sensors in mobile, IoT or automotive designs, or integrating imaging, displays and touch components in connected cameras, tablets, laptops and other devices,” event organizers tell us. “The program’s technical content and practical use case sessions will appeal to system architects, engineers, engineering managers, and business and marketing executives. Members of the media and industry analysts are invited to attend with complimentary registration.”

MIPI DevCon Bangalore will bring the latest information on MIPI specifications to developers in the region.

“The focus of MIPI DevCon Bangalore is on developers who are implementing MIPI specifications in high-performing, cost-effective designs for mobile, IoT, automotive and other markets,” said Joel Huloux, chairman of the board of MIPI Alliance. “MIPI DevCon Bangalore will bring education on MIPI specifications to this region’s development community through implementation guidelines, best practices, use cases and access to industry experts.”

To register, click here.

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Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has released its Q2 2017 Global Trends in Mobile Advertising Report.

Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digital ad dollars.

According to the official word emailed to MMW on Monday, publishers are doubling down on digital video – a trend characterized as the great “shift to video” – as consumers increasingly desire highly engaging and interactive content.

Led by especially strong momentum in mobile, video has absorbed a much larger share of total ad budgets. According to Smaato, video was the fastest-growing ad format during Q2, with spending on video ads more than doubling (142 percent).

“Smaato took a deeper dive into video and found that certain formats are growing more rapidly than others. While full-screen interstitials remain advertisers’ darlings today, accounting for almost two-thirds of total mobile video ad spending, rewarded video was the fastest-growing format,” the emailed statement reads. “In Q2 2017, rewarded video ad impressions almost doubled (96 percent), ad spending increased 153 percent and eCPMs grew 48 percent.”

Gaming apps in particular have quickly embraced rewarded video, as the positive user experience and high engagement rates keeps audiences hooked.

“In a recent IAB survey, advertisers suggested they plan to spend more than half of their ad budgets on video this year. We are seeing this become a reality across Smaato’s platform, as mobile video is the fastest-growing segment of our business,” said Ragnar Kruse, CEO and co-founder of Smaato. “Based on what we are seeing, we expect mobile video to continue its high growth and become the dominant medium in the years ahead.”

To learn more or to check out the report in full, click here.

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Avast, the global powerhouse in digital security products, has just announced a strategic partnership with Aircel, one of India’s leading mobile service providers.

“Under this partnership,” a statement emailed to MMW reads, “85 million subscribers of Aircel will have access to Avast Mobile Security and Avast Cleanup (a performance optimization application) as part of the Aircel Protect Suite.”

According to a recent study conducted by the Internet and Mobile Association of India (IAMAI), nearly 77 percent of urban users and 92 percent of rural users in India rely on smartphones as their primary device for internet access.

The sheer amount of data shared via mobile devices, along with the increased risk to mobile traffic has spurred Aircel to take the necessary steps to safeguard their customer’s personal information and privacy.

“India is a mobile-first market, with the majority of users storing their valuable personal data solely on their smartphones,” says Gagan Singh, Senior Vice President and General Manager of Avast Mobile. “It has become even more essential to keep these phones protected from cyber-attacks and running at optimal performance. This is Avast’s first mobile carrier partnership in the Indian market, and it will unlock opportunities to expand our mobile security offering to more global carriers with additional features to protect families.”

The post Avast, Aircel Limited to Provide Mobile and Data Security Solutions appeared first on Mobile Marketing Watch.

In the aftermath of Harvey and in anticipation of Irma, there are many ways technology and mobile solutions across the digital health landscape can lend vital support and practical assistance to healthcare providers and patients alike.

People affected by these catastrophic hurricanes will spend countless weeks and months recovering and rebuilding. To lend its industry leading expertise and resources to that process, mPulse Mobile — a mobile technology provider that enables health care organizations to reach and engage patients to improve health and business outcome — is pledging its effort to reduce the impact of widespread disruption by helping healthcare organizations communicate with their consumers regardless of where their consumers currently are.

“When natural disasters like these occur, consumers with healthcare needs and appointments are often left in the dark about cancellations, rescheduling or the ability to move their appointment to another location due to the chaos caused by the hurricane,” the company says in a blog post. “For those already receiving care, it can be challenging for families and caretakers to track down to what facility their loved ones have been moved.”

We’re told that Mayo Clinic Jacksonville, which utilized mPulse in 2016 to keep patients notified about their appointments and Clinic closures during Hurricane Matthew, is currently using mPulse in preparation for Hurricane Irma.

“Programs like these help inform patients quickly and effectively, all while reducing thousands of incoming calls. Given the impact to so many patients, we are offering this support for no charge to hospitals and health systems for Hurricane Harvey and Irma related impacts,” the blog entry explains.

Per the company’s announcement, anyone wanting to speak with mPulse Mobile about assisting their organization during these challenging times can complete this form to sign up for mPulse Mobile’s no cost disaster relief program.

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Beijing OrionStar Technology Co. — a China-based artificial intelligence company with which Cheetah Mobile Inc. — announced this week that it has entered into an investment agreement, recently ranked number one in the “MS-Celeb-1M” challenge, a competition to recognize and identify images of one million celebrities in a pre-set database.

According to a statement emailed to MMW, the challenge was organized by Microsoft Research (MSR) for a workshop at ICCV 2017, the world’s premier international computer vision event.

Researchers at MSR published the first MS-Celeb-1M dataset, comprising images of real-life celebrities, in June 2016 to encourage the development of advanced facial recognition technologies. At the same time, they launched the first MS-Celeb-1M facial recognition challenge. Participants in the challenge are tasked with using a dataset provided by MSR as training data to develop an image recognition system capable of recognizing one million celebrities.

The facial recognition technology utilized by the OrionStar team in this challenge will have real-world applications for Cheetah Mobile products, including facial recognition software, robotics and mobile apps, the statement reads.

OrionStar’s facial recognition technology is already being used in Cheetah Mobile’s Live.me social live broadcasting app.

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