Recently, MMW caught up with Ian Crosby, VP of Sales & Marketing at Zytronic, a leading and well respected manufacturer and developer of touch technology products.

As an innovative company in its field that MMW has been watching closely and with much optimism about the role it will play across the tech landscape, we were elated to have an opportunity to chat with Ian about the company and where it’s heading.

MMW:  Tell us about Zytronic – where it started, where it is today, and its vision for the future?

Ian:        Zytronic’s origins go all the way back to 1943.

In the beginning, we specialized in cut and laminated glass components for industrial applications.

After the company had its IPO on the London Stock Exchange in 2000, Zytronic increasingly focused on the development and manufacture of its range of interactive touch sensor products, based upon its unique and patented projected capacitive technologies, optimized for self-service and unattended applications. These include slot machines and other types of interactive automated systems used in the gaming and leisure markets, e.g. video lottery terminals and amusement games.

MMW: How has a mobile-first generation influenced your company?

Ian:        The mass adoption of consumer touchscreen devices, such as phones and tablets, has developed alongside the growing mobile-first generation. Touch interactivity is a form of technology that consumers are familiar and comfortable with, and it’s driven the wider adoption of touchscreen technology in commercial applications.

Advances in consumer touchscreen products are very quickly requested in commercial products and It drives our R&D to push the boundaries of what is possible with projected capacitive touch technology. From ‘Force Sensing’ to ‘Object Recognition’ touch control firmware, or from curved to ultra-narrow-border glass touchscreen designs, we’re striving to stay ahead of the trends, and satisfy the demands of the mobile-first generation, whatever the application or user environment.

MMW: Do you develop touch surfaces for any size and device?

Ian:        Zytronic manufactures touch sensors in any size and design imaginable from as small as 5 inches across to greater than 90 inches diagonally for large-format commercial applications such as gaming, financial, retail, digital signage, industrial and medical systems.

The technology is suited for low to mid-volume custom applications for the self-service and unattended commercial and industrial markets.

MMW:  Who should use Zytronic and why?

Ian:        Zytronic technology is a perfect fit for public access, self-service and industrial equipment designers and end-users, in market areas such as financial, retail, leisure, digital signage, industrial, medical and more.

With over half a century of glass-processing know-how, Zytronic is uniquely positioned within the field. We have comprehensive in-house manufacturing facilities that we are constantly investing in to improve our products and fabrication capabilities.

Zytronic touch products are not standard off-the-shelf products; rather, each order is tailored and custom built to suit each specific application. We can create unique touchscreens in a near limitless range of shapes and sizes to fit any display, and incorporate features such as curved glass, cut and drilled holes or slots, custom printed borders and logos in almost any color imaginable, and at any quantity required.

Zytronic’s projected capacitive touch technology has proven its unparalleled ability to work reliably in the most demanding environments and applications – from supervised indoor to unattended outdoor installations. Working in some of the most demanding environments, the touch sensors are unaffected by dirt, water, dust and scratches on the surface, and are capable of withstanding incredible levels of abuse – accidental or malicious.

We also design our own touch controllers and have invested millions of dollars in their development. Having this complete ownership of the technology means we can fully support customers’ projects from start to finish.

MMW: Where is your technology now, where is it being used?

Ian:        Zytronic’s technology is being used in various applications all over the world, for example:

Eindhoven, Netherlands – Citybeacon

Zytronic worked closely with OCP Solutions, developers of public outdoor communication products, on a smart-city initiative called Citybeacon. This project blends state-of-the-art connectivity with intuitive touchscreens, enabling visitors and residents to access relevant information about the city and local businesses, and experience their surroundings.

The system also incorporates NFC, RFID and Bluetooth-based payment and mobile hand-off technologies, so users can take advantage of local services such as parking and carry information to and from the kiosk. Microphone and camera-enabled full VOIP communication connects with emergency services, and free Gigabit WiFi and small cell 4G and 5G-ready antennas improve coverage and connection for the sharing of information. A free mobile app is also included allowing users to carry the Citybeacon experience with them.

The Citybeacon features a 32” ZYFILM-based touch display. The rollable ZYFILM is a flexible, polyester touch film incorporating patented multitouch technology, and is designed to be laminated to the rear surface of a rigid transparent substrate. Once applied, it can detect up to 40 simultaneous touch points through an overlay of 10mm thick or more.

Washington DC, USA – The National Air and Space Museum of the Smithsonian

Through Ideum, Zytronic supplied an 84” diagonal touch sensor to the National Air and Space Museum of the Smithsonian Institution (NASM) for inclusion in a recently unveiled exhibit.

Zytronic was heavily involved in the design process, and was able to produce the single, custom design 84” touch sensor without any of the upcharges that often accompany custom work from other touchscreen manufacturers. The ZyBrid® touch sensor was designed using 6mm-thick thermally toughened Anti-Glare etched glass, providing a combination of smooth ‘finger glide’ interactivity and impact resistance, and the Ideum table was manufactured in powder coated aluminum for additional durability.

Turkey – Hyundai car dealerships

A Hyundai car dealer network in Turkey has moved to a digital dealership model, following the installation of 43” diagonal touch tables created by Nerotouch, using custom designed 40-point multi touch MPCT™ Projected Capacitive Technology touch sensors supplied by Zytronic.

Using the tables, the sales team can configure a car for the customer and present them with the finished result. Hyundai assessed several different touch technologies, but selected Zytronic’s ZYBRID multi touch sensors on the recommendation of Nerotouch.

The post Exclusive: MMW Touches on the Future of Touch Technology with Zytronic appeared first on Mobile Marketing Watch.

Tapad, a leader in cross-device marketing technology, announced Thursday a new global partnership with Sizmek.

By integrating the Tapad Device Graph, Sizmek will enhance its AI-powered predictive capabilities to deliver accurate, cross-device messaging at global scale in a privacy-safe environment.

According to a provided statement, combined with Sizmek’s existing data enablement, creative optimization and media execution capabilities, the proprietary Tapad Device Graph improves the efficiency and precision of digital advertising by accurately matching people and devices.

This enables advertisers to get a clear view of individual customer journeys, achieve scale without compromising on efficiency, and uncover new opportunities for conversion.

Sizmek’s customers will have access to Tapad’s globally compliant and privacy-safe datasets across the Americas, EMEA, and APAC. With deeper knowledge of consumer preferences, purchase intent and conversion behaviors, Sizmek and its customers are able to enhance advertising strategies including cross-device audience identification and more.

“Tapad is known for their strong cross-device capabilities, and their offering is an excellent addition to our growing program for best-of-breed data and measurement partners,” says Mike Caprio, Sizmek’s Chief Growth Officer. “For our customers, this partnership will add further people-based marketing precision and reach to our comprehensive offerings around creative optimization, data enablement and media execution.”

To learn more about the Tapad Device Graph, or to request a demo, click here.

The post Sizmek, Tapad to Power Global Cross-Device Reach appeared first on Mobile Marketing Watch.

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

How Will Influencer Marketing Continue to Evolve in 2018
More than five years ago, marketers widely believed that influencer marketing was a temporary channel for them and they should sharpen their focus on other channels to reach their target…

Mountain Dew and OMD Tap Immersv’s Mobile 360 and Virtual Reality Marketing Platform
Looks like virtual reality does the Dew. Immersv — an interactive ad platform for 360° and spatial ad experiences — announced Wednesday that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.”

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution
NinthDecimal, a leading marketing platform powered by location data, has just announced it has expanded its offline attribution platform, Location Conversion Index (LCI), to measure website effectiveness.

Storytelling is Dead: Reach Consumers Through Experiences
To put a fine point on it, the era of advertising and brand storytelling — the way we’ve traditionally known it, anyway — has gone by the wayside.

People First: YuMe Introduces New People-Based Video Marketing Solution
YuMe, Inc. — a proven partner for video advertising leadership and innovation — recently launched its People-Based Marketing Suite to enable cross-screen audience targeting, sequential messaging, and attribution for U.S. audiences.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

How Will Influencer Marketing Continue to Evolve in 2018
More than five years ago, marketers widely believed that influencer marketing was a temporary channel for them and they should sharpen their focus on other channels to reach their target…

Mountain Dew and OMD Tap Immersv’s Mobile 360 and Virtual Reality Marketing Platform
Looks like virtual reality does the Dew. Immersv — an interactive ad platform for 360° and spatial ad experiences — announced Wednesday that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.”

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution
NinthDecimal, a leading marketing platform powered by location data, has just announced it has expanded its offline attribution platform, Location Conversion Index (LCI), to measure website effectiveness.

Storytelling is Dead: Reach Consumers Through Experiences
To put a fine point on it, the era of advertising and brand storytelling — the way we’ve traditionally known it, anyway — has gone by the wayside.

People First: YuMe Introduces New People-Based Video Marketing Solution
YuMe, Inc. — a proven partner for video advertising leadership and innovation — recently launched its People-Based Marketing Suite to enable cross-screen audience targeting, sequential messaging, and attribution for U.S. audiences.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

With digital advertising trends constantly changing, today’s marketers are continually facing challenges when it comes to promoting their brands. However, despite the challenges that new technology brings, marketers have a lot to be thankful for this holiday season.

MDG Advertising’s new infographic, “5 Things Marketers Should be Thankful For This Year”, reveals a few of the “gifts” marketers have received this year, while visually explaining:

  • The popularity of purpose-driven content, especially among Millennials
  • Innovative marketing tools that streamline companies’ promotional strategies
  • Why an increase in smartphone ownership helps marketers create more-targeted campaigns
  • How the increased competition between two leading advertising platforms creates powerful tools for marketers
  • How changes in Google’s algorithm positively affect marketers content strategy

5 Things Every Marketer Should Be Thankful for This Year [Infographic]
Infographic
by MDG Advertising

The post 5 Things Every Marketer Should Be Thankful for This Year [Infographic] appeared first on Mobile Marketing Watch.