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There’s just something special about watching something live. Whether it’s watching the news, SNL, award shows, or an episode of Monday Night Raw, going live is mesmerizing. The margin for error is nonexistent which naturally builds more drama. One mistake and that’s it, there are no take backs.

It’s fascinating because, thanks to social media, we too can now feel the rush of going live. We can share with the world what we’re doing at a precise moment, unedited and unfiltered. Granted, the pressure isn’t as intense as watching Tom Brokaw breaking a story but the adrenaline still pumps and the excitement is still there.  

Going live can be a useful tool for marketers. It allows them to create an experience for the consumer from a first hand point of view. Doing a live broadcast allows companies to show a side of themselves that may be harder to capture in a 10 second snap or in 140 characters.

The most useful benefit of going live is the immediate feedback consumers can give. Have an idea about a new product or service and want to check the temperature in the room? Go live. This won’t take place of the tried and true method of research but it’s a great way to “put your foot in the water.” The key to going live, as with most social media, is having the right person running the show. Having someone who doesn’t understand and appreciate the power of social media will most likely lead to a huge headache for your PR department.  

Social media has shortened the communication line between producer and consumer. What once would take weeks to say to a company can now be translated in seconds. Those who are forward thinking see this as a way to not only display great customer service in a public setting but to garner information in real time.

Knowledge is power, right?

As always, thanks for reading.



Hollywood’s Brahma Bull

I was a kid.

Well, we all were a kid at one point and time but this story begins with a young me glued to the TV watching Monday Night Raw. It was always an event for me, even though my mom wasn’t a big fan of me watching it. I’d sit in the same spot and leap to my feet as soon as I heard that famous catchphrase…..

“IF YOU SMEELLLLLLL WHAT THE ROCK IS COOKING!”

I get goosebumps hearing that.

Dwayne “The Rock” Johnson got his start in the ring but over the past few years he’s skyrocketed to the top of Hollywood and earned the title of a A-lister. Last year Dwayne hit a new level when his summer blockbuster, San Andreas, grossed $473.8 million. That’s rare air.

When Johnson left the WWE in 2004 to embark on his acting career it was met with a lot of criticism. He wasn’t the first professional wrestler to grace the big screen but he was the first to leave the ring full time to chase the bright lights. For years he was still referred to The Rock instead of his government name.

Something that he would have to endure for a long time.

One of the hardest things to accomplish while doing a crossover like that is shaking the persona that you were originally known for. Things seemed especially hard for Dwayne due to his massive popularity in the ring.

But Johnson tackled that challenge just like the ones before him. Full force.

Dwayne’s work ethic can be summed up like this: “push, push harder, and when you’re tired shut the f*ck up and push even harder.”  His attitude is his greatest asset and the catalyst to his success.

Now he’s shaken that name and goes by Dwayne. His Wikipedia page claims it so it must be official. He’s a pop culture icon and an inspiration to many people. He also understands his influence and spends a lot of time helping others. You have to admire that.

I want to make this clear, I don’t think Dwayne is ashamed or even upset that people still call him The Rock. I think that he wanted to build something outside of that persona, and he’s done a great job blazing a path for other athletes looking to break into the industry.

Whatever he’s cooking it’s delicious, and the people can’t get enough of it.

As always, thanks for reading.