You Are Looking….

There’s just something special about watching something live. Whether it’s watching the news, SNL, award shows, or an episode of Monday Night Raw, going live is mesmerizing. The margin for error is nonexistent which naturally builds more drama. One mistake and that’s it, there are no take backs.

It’s fascinating because, thanks to social media, we too can now feel the rush of going live. We can share with the world what we’re doing at a precise moment, unedited and unfiltered. Granted, the pressure isn’t as intense as watching Tom Brokaw breaking a story but the adrenaline still pumps and the excitement is still there.  

Going live can be a useful tool for marketers. It allows them to create an experience for the consumer from a first hand point of view. Doing a live broadcast allows companies to show a side of themselves that may be harder to capture in a 10 second snap or in 140 characters.

The most useful benefit of going live is the immediate feedback consumers can give. Have an idea about a new product or service and want to check the temperature in the room? Go live. This won’t take place of the tried and true method of research but it’s a great way to “put your foot in the water.” The key to going live, as with most social media, is having the right person running the show. Having someone who doesn’t understand and appreciate the power of social media will most likely lead to a huge headache for your PR department.  

Social media has shortened the communication line between producer and consumer. What once would take weeks to say to a company can now be translated in seconds. Those who are forward thinking see this as a way to not only display great customer service in a public setting but to garner information in real time.

Knowledge is power, right?

As always, thanks for reading.



The Death of a Brand?

ESPN has gone through a lot over the past year.

Big time names like Colin Cowherd, Bill Simmons, Mike Tirico, Skip Bayless, Jason Whitlock, Ray Lewis, and Chris Carter have left the worldwide leader in sports for different reasons. The company has gone through massive budget cuts in order to stay afloat and the talent, as well as the little guy, have suffered the consequence of saving the bottom line. This mad exodus has many wondering if this is the end of ESPN.

Short answer, no. ESPN shouldn’t be worrying from a brand perspective.

The thing about sports is that people will always obsess about them. For decades ESPN has been the sports mecca and that won’t go anywhere anytime soon. Sure, if you go on twitter you’ll find those who complain that ESPN pushes a certain agenda and silence those who don’t comply. But if someone complains alone in the woods do they make a sound?

ESPN still has a lot of talent on their roster. The good thing for them is that talent still wants to work there. I’d bet a small fortune that anyone at FS1 and NBC Sports would jump at the opportunity to be poached. ESPN offers the biggest stage, better resources, and more opportunities than any of its competitors.  

That’s their saving grace through all of this. If ESPN wants to make it past this storm they have to sell that. They also have to sell that they can create stars because of those opportunities. As long as ESPN remains the worldwide leader then they shouldn’t be too threatened.

As always, thanks for reading.