MMW learned Wednesday that inMarket, a beacon proximity giant delivering contextual content to consumers in the retail and nightlife spaces, has claimed top honors at this year’s Best in Biz International Awards.

A trusted company that uses machine learning to analyze billions of data points per month to “paint a picture of consumer behavior,” inMarket was among the standouts at this year’s awards ceremony.

The Best in Biz Awards, if you’re not familiar, is an independent global business awards program judged each year by prominent editors and reporters from top-tier publications from around the world.

In its fifth annual International competition, 300 public and private companies hailing from all sectors of the global economy from more than 30 countries competed for recognition.

inMarket’s innovative efforts were recognized by the Best in Biz International Awards on two key fronts.

inMarket CEO Todd Dipaola claimed the Gold as “Innovator of the Year” in the executive category, while inMarket took home silver in the “Most Innovative Company” category.

“Both awards come on the heels of two major launches for inMarket in 2017: inBar, the world’s first on-premise Physical Web platform; and the Lapsed Shopper Program designed to recover lost revenue and customers for retailers,” the company said in a blog post published Wednesday in gracious acknowledgement of the awards.

“Innovation is in our DNA,” inMarket asserts. “As one of the original location-based ad platforms, we’re constantly bringing new tech and methods to the table for our brand and agency partners.”

To review the complete list of winners in this year’s awards program, click here.

The post Gold, Silver Go to inMarket at the Best in Biz International Awards appeared first on Mobile Marketing Watch.

Beijing OrionStar Technology Co. — a China-based artificial intelligence company with which Cheetah Mobile Inc. — announced this week that it has entered into an investment agreement, recently ranked number one in the “MS-Celeb-1M” challenge, a competition to recognize and identify images of one million celebrities in a pre-set database.

According to a statement emailed to MMW, the challenge was organized by Microsoft Research (MSR) for a workshop at ICCV 2017, the world’s premier international computer vision event.

Researchers at MSR published the first MS-Celeb-1M dataset, comprising images of real-life celebrities, in June 2016 to encourage the development of advanced facial recognition technologies. At the same time, they launched the first MS-Celeb-1M facial recognition challenge. Participants in the challenge are tasked with using a dataset provided by MSR as training data to develop an image recognition system capable of recognizing one million celebrities.

The facial recognition technology utilized by the OrionStar team in this challenge will have real-world applications for Cheetah Mobile products, including facial recognition software, robotics and mobile apps, the statement reads.

OrionStar’s facial recognition technology is already being used in Cheetah Mobile’s Live.me social live broadcasting app.

The post OrionStar Wins Challenge with Artificial Intelligence appeared first on Mobile Marketing Watch.

Making your way in the word today takes everything you’ve got.

Wait, that’s the theme from Cheers.

Actually, however, it’s also the mantra of mobile-focused technology geniuses who realize that patients need help more often than not when it comes to finding the location of a new doctor or healthcare facility. That’s according to a new post from our sister site mHealthWatch.

And some organizations are jumping on this emerging practice sooner than others. Case in point: Piedmont Healthcare, which now offers guests a mobile wayfinding platform providing step-by-step directions to any destination within Piedmont’s hospitals and related points of interest such as urgent care locations or doctors’ offices.

Developed in collaboration with Atlanta-based Gozio Health, the PiedmontNow app is available on all Android and iPhone mobile devices and can be downloaded for free via the App Store.

“We are always striving to perfect the patient experience at our hospitals and across our health system,” says Katie Logan, Vice President of Experience at Piedmont Healthcare. “With Gozio’s new wayfinding platform, guests can feel confident with the knowledge that they can arrive at their destination on time, unstressed and at the right location.”

To learn more about Gozio Health, click here.

The post A Healthy Approval for Mobile Wayfinding appeared first on Mobile Marketing Watch.

MMW learned Tuesday that Falcon.io — a social media management and customer experience (CX) platform — now allows customers to grow their business and guide social engagement strategy through new Instagram Measurement reports.

We’re told that customers will gain a deeper understanding of clicks, reach, engagement, Story consumption, and more with the ability to create customized reports as well as plan and moderate activities under one platform.

As a result, brand marketers can further strategize on which campaigns are most effective, and will also know which steps to take when they aren’t seeing the best outcomes. This functionality is built in close collaboration with Instagram through exclusive early access to the new Measurement API’s, which Instagram publicly announced earlier this week.

Instagram has over 700 million users and its Stories feature alone is used daily by over 250 million users, which is more than the total number of daily active users on Snapchat’s entire platform, the announcement touts.

“Falcon.io’s Instagram Measurement will be generally available to all customers on July 31,” reads a statement emailed to MMW. “To learn more about Instagram marketing, download our free handbook, How to Create a Social Content Strategy.”

The post Falcon.io Says New Instagram Measurement Offering Can Enhance Content Strategy appeared first on Mobile Marketing Watch.