You Are Looking….

There’s just something special about watching something live. Whether it’s watching the news, SNL, award shows, or an episode of Monday Night Raw, going live is mesmerizing. The margin for error is nonexistent which naturally builds more drama. One mistake and that’s it, there are no take backs.

It’s fascinating because, thanks to social media, we too can now feel the rush of going live. We can share with the world what we’re doing at a precise moment, unedited and unfiltered. Granted, the pressure isn’t as intense as watching Tom Brokaw breaking a story but the adrenaline still pumps and the excitement is still there.  

Going live can be a useful tool for marketers. It allows them to create an experience for the consumer from a first hand point of view. Doing a live broadcast allows companies to show a side of themselves that may be harder to capture in a 10 second snap or in 140 characters.

The most useful benefit of going live is the immediate feedback consumers can give. Have an idea about a new product or service and want to check the temperature in the room? Go live. This won’t take place of the tried and true method of research but it’s a great way to “put your foot in the water.” The key to going live, as with most social media, is having the right person running the show. Having someone who doesn’t understand and appreciate the power of social media will most likely lead to a huge headache for your PR department.  

Social media has shortened the communication line between producer and consumer. What once would take weeks to say to a company can now be translated in seconds. Those who are forward thinking see this as a way to not only display great customer service in a public setting but to garner information in real time.

Knowledge is power, right?

As always, thanks for reading.

Strike Like It’s Hot.

It’s summertime so that can only mean one thing. The long days of having nothing to watch other than golf and baseball. Maybe those sports are your vice but for most of us it’s a hard stretch of the year. Basketball and hockey just ended and football is still a few months away.

It’s not all bad though, NBA free agency is coming and that’s always exciting. I can’t put my finger on it but there’s something fascinating about seeing someone sign a multimillion dollar deal. Maybe, in our wildest fantasy, we’ll sign a contract like that and be set for life.

There’s one commonality with every free agency season and that’s the athlete’s usage of leverage to obtain as much money as possible. A trait that we all could master for future endeavors.

It’s rare when the employed have leverage over the employer. Usually the downtrodden have to play by the boss’ rules or suffer consequences. I guess that’s another reason free agency is so appealing. For once, someone else other than the establishment can throw their weight around however they see fit.

The hardest thing about leverage is creating, or appearing, to have substantial value. Athletes get to dictate these meetings because they’re perceived valuable and owners will jump through a few hoops to please them.

How do non-athletes create value?

There are a few routes.

Relationships. No matter what you do in life relationships are important. They should be valued. They can also but subliminally used as leverage when the time comes. It’s a lot harder to get rid of you if people like you. It should go without saying that you shouldn’t have relationships with people just to use as leverage down the road. I’m just saying it can help in the long run.  

Competition. Nothing catches and employers attention like someone else coming after you. We see it all the time. Employer A sees that Employer B wants one of their employees. That immediately increases your value. If Employer A is really serious about keeping you then you’ll have some leverage at hand.  

Skills. The easiest, and most effective, way to get leverage is to have skills in whatever field you’re in. It can come from being a jack-of-all-trades or a specialist in one area. Having skills means the other forms of getting leverage (competition, relationships) are only enhancers. Having skill will also be your catalyst to gaining leverage. The more you learn and master, the better you’ll be down the line.

There you have it, a few tips on how to obtain and wield power. Be careful, burning bridges aren’t wise. You just never know….

As always, thanks for reading.