Beijing OrionStar Technology Co. — a China-based artificial intelligence company with which Cheetah Mobile Inc. — announced this week that it has entered into an investment agreement, recently ranked number one in the “MS-Celeb-1M” challenge, a competition to recognize and identify images of one million celebrities in a pre-set database.

According to a statement emailed to MMW, the challenge was organized by Microsoft Research (MSR) for a workshop at ICCV 2017, the world’s premier international computer vision event.

Researchers at MSR published the first MS-Celeb-1M dataset, comprising images of real-life celebrities, in June 2016 to encourage the development of advanced facial recognition technologies. At the same time, they launched the first MS-Celeb-1M facial recognition challenge. Participants in the challenge are tasked with using a dataset provided by MSR as training data to develop an image recognition system capable of recognizing one million celebrities.

The facial recognition technology utilized by the OrionStar team in this challenge will have real-world applications for Cheetah Mobile products, including facial recognition software, robotics and mobile apps, the statement reads.

OrionStar’s facial recognition technology is already being used in Cheetah Mobile’s Live.me social live broadcasting app.

The post OrionStar Wins Challenge with Artificial Intelligence appeared first on Mobile Marketing Watch.

Making your way in the word today takes everything you’ve got.

Wait, that’s the theme from Cheers.

Actually, however, it’s also the mantra of mobile-focused technology geniuses who realize that patients need help more often than not when it comes to finding the location of a new doctor or healthcare facility. That’s according to a new post from our sister site mHealthWatch.

And some organizations are jumping on this emerging practice sooner than others. Case in point: Piedmont Healthcare, which now offers guests a mobile wayfinding platform providing step-by-step directions to any destination within Piedmont’s hospitals and related points of interest such as urgent care locations or doctors’ offices.

Developed in collaboration with Atlanta-based Gozio Health, the PiedmontNow app is available on all Android and iPhone mobile devices and can be downloaded for free via the App Store.

“We are always striving to perfect the patient experience at our hospitals and across our health system,” says Katie Logan, Vice President of Experience at Piedmont Healthcare. “With Gozio’s new wayfinding platform, guests can feel confident with the knowledge that they can arrive at their destination on time, unstressed and at the right location.”

To learn more about Gozio Health, click here.

The post A Healthy Approval for Mobile Wayfinding appeared first on Mobile Marketing Watch.

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

GenieMD iVisit Reimagines Telemedicine
On Wednesday, GenieMD — a market leader in offering mobile health solutions to consumers — announced the availability of its Telemedicine Platform iVisitTM.

swyMed Steps Up to Deliver Hands-Free Telemedicine for Patients and Providers
It’s another pioneering effort from swyMed. The company announced today that as a Glass Partner, it is deploying its telemedicine solution on Glass Enterprise Edition to deliver hands-free, remote evaluations of patients from anywhere in real time.

GE Healthcare, Jefferson Health Launch Multi-Year Risk-Sharing Relationship
On Monday, MHW learned that GE Healthcare and Jefferson Health have announced an eight-year, shared-risk relationship that will help Jefferson strategically transform healthcare delivery in the Philadelphia region for the benefit of patients and their families.

Healthcare IT Sets All-Time Record With $4 Billion in VC Funding
There’s a healthy outlook for healthcare IT in the world of VC these days.

New PresenceLearning Webinar Series Designed to Help Special Education Leaders and Clinicians
MHW has learned that PresenceLearning, a leading telehealth network of live, online special education related service providers, is launching a free, three-part webinar series this fall for special education leaders and clinicians.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

The following is a guest contributed post by Fritz Brumder of Brandlive.

Today’s video-centric web puts a premium on experience. When brands record live, consumer-facing events or pre-recorded training videos, there are major demands in terms of keeping audience attention.

How do you earn the audience’s attention on the topic, while also keeping them engaged?

A big part of that equation is quality, and utilizing the proper equipment to capture the best video possible. Whether it’s a brand’s first video or its 50th, there’s always something new to learn about the latest recording tips, tricks and techniques to produce great video that engages an audience. But the reality is, everyone has a budget to maintain. So how do you produce  high-quality live video, without breaking the bank?

At Brandlive, we polled our team to uncover some favorite tools for producing great video content each and every day.

Keep it Steady with a Camera Tripod:

A fluid-head tripod is an important addition for your camera to provide a steady shot, and smooth panning and tilting. Manfrotto makes high quality, professional options for fluid-head tripods. For a tighter budget, try brands like Fancierstudio or Magnus. It’s important to also get a heavier tripod if you’re planning to shoot any live video outside. A slight wind gust on a lighter tripod could send your device flying (and end your live broadcast in a second).

Mounting your Mobile Device:

iOgrapher mounts can be a great solution for adding a tablet or phone camera into your live broadcasts. These mounts not only stabilize the devices for handheld camera work, but also provide mounting options for lights, microphones, and even different lenses.

Lighting the Scene:

Adequate lighting is essential to making your video look good. If you’re in a windowed room with lots of natural light, you might be able to avoid using additional lights. However, even natural light can be unpredictable from day to day, or even moment to moment. In a poorly-lit environment, you should consider a simple two-light setup to make your subject(s) stand out. Fotodiox makes great LED light panels in a range of price points that can be easily mounted on light stands. The ability to dim the lights and change the color temperature makes them perfect for video production in a variety of environments.

Capturing Perfect Audio with Microphones:

Good image quality is critical for live video, but sound is an important — and often overlooked — factor. Rode makes a variety of directional microphones which can mount on a camera for capturing audio in a controlled environment. If you’re looking for the professional quality and versatility of wireless microphones, Sennheiser is a great choice for wireless handheld and lavalier options which can easily be incorporated into your live broadcast setup.

Don’t Forget Power and Charged Batteries:

It’s obvious that you’ll need some power to make your live video magic happen. Be sure to situate yourself near an outlet and have a power strip available for plugging in multiple devices. If any of your devices require battery power (wireless microphones, etc.), come prepared with a full set of charged batteries, plus a few extras just in case.

Manage Multiple Sources with an A/V Mixer:

We’re big fans of the Roland VR-4HD, which provides an all-in-one solution for A/V mixing and production. It has four HDMI inputs for video, an integrated audio mixer, and many other features to simplify your setup — all while maintaining a compact size. It’s great for both streaming and recording, and best of all, it was designed for a single operator to handle (key for producing live videos on a budget).

Add Effects with Streaming Software:

A product like the Roland VR-4HD has you covered on the hardware side, but you’ll need some software to help encode the live video for broadcasting. Telestream’s Wirecast is a widely-used homebase for live streaming, letting you manage sources in real-time (essential for the nature of going live). Along with the basics, Wirecast makes it possible for the most  novice producers to add simple effects, transitions, titles, and other additions that will make your video shine.

At the end of the day, a little investment goes a long way with live video. In order for your audience to have a good experience, make sure it’s easy for them to hear, see and engage with your content. And once you have the video experience dialed in, the rest — think marketing your video, sharing across social channels, and saving the video for later — becomes easy and repeatable.

The post Going Pro Without Going Broke: 7 Suggestions for Creating High-Quality Live Video appeared first on Mobile Marketing Watch.

MMW was privy this morning to the findings of a new report from Ripl, Inc., one of the leading providers of small business mobile marketing software.

The company has just announced the release of the white paper report and infographic summarizing the findings of their recent Q2 2017 Small Business Social Media Marketing Research Survey.

The research findings highlight how prominently sole proprietors and “micro-businesses” in the United States are using social media platforms as their primary marketing communications channel.

The Small Business Social Media Research Survey was conducted by Ripl from among its U.S. and global base of free and paying users in May 2017 and received more than 850 responses. Among these responses, more than 350 were from U.S.-based businesses with less than 10 employees and this sample provided the research on which the recent white paper Report is based. The study included responses from an array of small businesses, including Local and Retail Businesses, Professional Services, Online Businesses, and Non-Profits, among others.

According to the provided report summary, U.S. small businesses now rank their self-published posts to social media higher emails, digital and real-world advertising, and even their own websites in importance for both attracting new customers and engaging their existing customers.

The Ripl research study found that U.S. small businesses are frugal with their marketing investments, with the majority of them spending $100 or less per month on marketing software tools and online advertising. More than half of the businesses surveyed indicated that they spend nothing on mailings, coupons, print and other local advertising. Asked about the primary strategic goal of their marketing efforts, U.S, small businesses ranked building new customer awareness first (39%) with driving customer traffic to their website or store ranked second (32%). Only 18% of respondents answered that staying top-of-mind with existing customers was their top marketing priority.

“We were frankly surprised by how high social media network publishing and digital advertising ranked in comparison to websites, email and other forms of non-digital advertising for acquiring new customers,” says Ripl’s COO Clay McDaniel, “These results show how focused small businesses have become on managing their own marketing activities and being able to evaluate results themselves.”

The post New Small Business Social Media Marketing Research Report Opens Eyes appeared first on Mobile Marketing Watch.