Recently, MMW caught up with Ian Crosby, VP of Sales & Marketing at Zytronic, a leading and well respected manufacturer and developer of touch technology products.

As an innovative company in its field that MMW has been watching closely and with much optimism about the role it will play across the tech landscape, we were elated to have an opportunity to chat with Ian about the company and where it’s heading.

MMW:  Tell us about Zytronic – where it started, where it is today, and its vision for the future?

Ian:        Zytronic’s origins go all the way back to 1943.

In the beginning, we specialized in cut and laminated glass components for industrial applications.

After the company had its IPO on the London Stock Exchange in 2000, Zytronic increasingly focused on the development and manufacture of its range of interactive touch sensor products, based upon its unique and patented projected capacitive technologies, optimized for self-service and unattended applications. These include slot machines and other types of interactive automated systems used in the gaming and leisure markets, e.g. video lottery terminals and amusement games.

MMW: How has a mobile-first generation influenced your company?

Ian:        The mass adoption of consumer touchscreen devices, such as phones and tablets, has developed alongside the growing mobile-first generation. Touch interactivity is a form of technology that consumers are familiar and comfortable with, and it’s driven the wider adoption of touchscreen technology in commercial applications.

Advances in consumer touchscreen products are very quickly requested in commercial products and It drives our R&D to push the boundaries of what is possible with projected capacitive touch technology. From ‘Force Sensing’ to ‘Object Recognition’ touch control firmware, or from curved to ultra-narrow-border glass touchscreen designs, we’re striving to stay ahead of the trends, and satisfy the demands of the mobile-first generation, whatever the application or user environment.

MMW: Do you develop touch surfaces for any size and device?

Ian:        Zytronic manufactures touch sensors in any size and design imaginable from as small as 5 inches across to greater than 90 inches diagonally for large-format commercial applications such as gaming, financial, retail, digital signage, industrial and medical systems.

The technology is suited for low to mid-volume custom applications for the self-service and unattended commercial and industrial markets.

MMW:  Who should use Zytronic and why?

Ian:        Zytronic technology is a perfect fit for public access, self-service and industrial equipment designers and end-users, in market areas such as financial, retail, leisure, digital signage, industrial, medical and more.

With over half a century of glass-processing know-how, Zytronic is uniquely positioned within the field. We have comprehensive in-house manufacturing facilities that we are constantly investing in to improve our products and fabrication capabilities.

Zytronic touch products are not standard off-the-shelf products; rather, each order is tailored and custom built to suit each specific application. We can create unique touchscreens in a near limitless range of shapes and sizes to fit any display, and incorporate features such as curved glass, cut and drilled holes or slots, custom printed borders and logos in almost any color imaginable, and at any quantity required.

Zytronic’s projected capacitive touch technology has proven its unparalleled ability to work reliably in the most demanding environments and applications – from supervised indoor to unattended outdoor installations. Working in some of the most demanding environments, the touch sensors are unaffected by dirt, water, dust and scratches on the surface, and are capable of withstanding incredible levels of abuse – accidental or malicious.

We also design our own touch controllers and have invested millions of dollars in their development. Having this complete ownership of the technology means we can fully support customers’ projects from start to finish.

MMW: Where is your technology now, where is it being used?

Ian:        Zytronic’s technology is being used in various applications all over the world, for example:

Eindhoven, Netherlands – Citybeacon

Zytronic worked closely with OCP Solutions, developers of public outdoor communication products, on a smart-city initiative called Citybeacon. This project blends state-of-the-art connectivity with intuitive touchscreens, enabling visitors and residents to access relevant information about the city and local businesses, and experience their surroundings.

The system also incorporates NFC, RFID and Bluetooth-based payment and mobile hand-off technologies, so users can take advantage of local services such as parking and carry information to and from the kiosk. Microphone and camera-enabled full VOIP communication connects with emergency services, and free Gigabit WiFi and small cell 4G and 5G-ready antennas improve coverage and connection for the sharing of information. A free mobile app is also included allowing users to carry the Citybeacon experience with them.

The Citybeacon features a 32” ZYFILM-based touch display. The rollable ZYFILM is a flexible, polyester touch film incorporating patented multitouch technology, and is designed to be laminated to the rear surface of a rigid transparent substrate. Once applied, it can detect up to 40 simultaneous touch points through an overlay of 10mm thick or more.

Washington DC, USA – The National Air and Space Museum of the Smithsonian

Through Ideum, Zytronic supplied an 84” diagonal touch sensor to the National Air and Space Museum of the Smithsonian Institution (NASM) for inclusion in a recently unveiled exhibit.

Zytronic was heavily involved in the design process, and was able to produce the single, custom design 84” touch sensor without any of the upcharges that often accompany custom work from other touchscreen manufacturers. The ZyBrid® touch sensor was designed using 6mm-thick thermally toughened Anti-Glare etched glass, providing a combination of smooth ‘finger glide’ interactivity and impact resistance, and the Ideum table was manufactured in powder coated aluminum for additional durability.

Turkey – Hyundai car dealerships

A Hyundai car dealer network in Turkey has moved to a digital dealership model, following the installation of 43” diagonal touch tables created by Nerotouch, using custom designed 40-point multi touch MPCT™ Projected Capacitive Technology touch sensors supplied by Zytronic.

Using the tables, the sales team can configure a car for the customer and present them with the finished result. Hyundai assessed several different touch technologies, but selected Zytronic’s ZYBRID multi touch sensors on the recommendation of Nerotouch.

The post Exclusive: MMW Touches on the Future of Touch Technology with Zytronic appeared first on Mobile Marketing Watch.

Lead Liaison, a leading sales and marketing solutions provider, announced this week the launch of their Sales and Marketing University. The learning platform is designed to be a streamlined source of information and education pertaining to the products and services offered by Lead Liaison.

Plans have been established to include premium content from third parties as well. Over time the company will add valuable course content to help individuals and companies with general sales and marketing concepts, strategies, and core principles.

An overwhelming increase in new customers and general demand pushed Lead Liaison in the direction to create a way for their clients to learn more, faster. The University is intended to be a very broad marketplace for learning; a central repository for premium sales and marketing content.

Lead Liaison’s Sales and Marketing University awards certifications and badges as each course is mastered. It also hosts training videos for students to learn at their own pace and provides students with the tools they need to become proficient in their marketing and sales solutions.

“Our company was granted early access to Lead Liaison’s Sales and Marketing University,” says Crystal Berry, Marketing Manager at Validis. “There is so much helpful information! I plan on having both our sales and marketing teams collect certifications in all courses. I’ve communicated with our CEO that the sales team getting certified in marketing and sales automation is a value add for them. We could all benefit from knowing more about how to be more effective and efficient with our sales and marketing efforts.”

To learn more about Lead Liaison’s Sales and Marketing University, click here.

The post Lead Liaison Launches Sales and Marketing University appeared first on Mobile Marketing Watch.

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

FIRST LOOK: Pursuant Health Debuts First of Its Kind Retinal Screening Kiosk
Pursuant Health is ready to roll out new retinal screening capabilities into its self-service kiosks.

High Tech Comes Home: AlayaCare Launches Schedule and Route Optimization Features
On Thursday, AlayaCare — a global leader in home and community care software, announces the release of several features for home care agency coordinators and schedulers.

Hallmark Health VNA and Hospice Partners with Health Recovery Solutions
MHW learned this week that Hallmark Health VNA and Hospice, an affiliate of Hallmark Health System, is one of the few in Massachusetts leveraging technology to improve health outcomes for their chronic disease patients.

Metavine Unveils New Application Builder
Metavine has just announced the availability of Metavine GO, a no-code point and click application builder for business users.

Magellan Health Leverages Talkspace’s Messaging Therapy
Magellan Health, Inc. has announced a collaboration with Talkspace, the global leader in online messaging therapy.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

Adform, one of the world’s leading independent advertising technology platform companies, announced last week at the 2017 Video Everywhere Summit that it has entered into a partnership with Hivestack to enable programmatic buying of DOOH inventory from Adform Demand Side Platform (DSP) in the United States.

With this partnership, digital agencies can purchase guaranteed DOOH deals programmatically via a private marketplace (PMP) in Adform. The first such agency in the U.S. to make use of this new offering is Crossmedia, a global, leading, independent, alternative media agency.

“We’ve been using Adform to buy digital media for some time now, and we are delighted to be able to buy DOOH using the same Adform toolset,” said Lee Beale, Managing Director at Crossmedia (listed on Adweek’s 2017 Top 15 List of Most Innovative Agency Executives in Media Buying and Planning). “This new capability enables us to seamlessly activate DOOH as part of cross-screen, omnichannel strategies for our clients.”

The programmatic solution is made possible due to a joint integration effort between Adform and Hivestack. The integration enables DOOH media owners to use the Hivestack SSP to create custom audience, location-based deals that can be pushed to Adform DSP for programmatic buying. What’s unique about the solution is that it leverages Hivestack’s supply-side DOOH Ad Server to geo-temporally activate DOOH inventory based on observed, mobile device concentrations sourced from Hivestack location partners.

“We are thrilled to offer our buyers the ability to buy DOOH through Adform DSP. DOOH is poised for phenomenal growth in the next 18 months thanks to automation, data, the rise DOOH ad servers and new attribution capabilities that prove the efficacy of the media. As a testament to Adform commitment to this space, we’ve made significant engineering investments to integrate with Hivestack’s Ad Exchange which enables Adform’s U.S. buyers to target custom audiences based on location,” said Julian Baring, General Manager of Adform USA. “I look forward to evangelizing the value proposition of programmatic DOOH to U.S.-based, omnichannel digital marketers and agencies who are already using Adform for other digital programmatic buying.”

The Hivestack Exchange includes supply-side partners such as Lamar Advertising Company, which offers the largest network of digital billboards in the United States.

The post Adform Debuts Programmatic Digital Out-of-Home Ad Buying in the U.S. appeared first on Mobile Marketing Watch.

IRIO, an industry leader in text and mobile marketing solutions, has launched a mobile app for its SMS/MMS messaging platform.

MMW has learned that the app is the first of its kind to offer full platform functionality on a mobile device.

“Mobile messaging is the most effective communications and marketing tool in part because recipients are highly mobile and have their cell phones on hand at all times,” said IRIO CEO Russell Davis. “For the same reason, it’s important that the people managing mobile messaging have complete access to send and manage messages from anywhere at any time.”

SMS messaging has become consumers’ preferred communication channel with a 98 percent read rate compared to 20 percent for email. Users of the IRIO SMS/MMS messaging platform include property managers, account managers, store owners, or anyone tasked with managing subscribers and sending messages to a desired audience.

“As a General Manager always on the go, IRIO’s app gives us the ability to manage alerts to residents and respond in real time to new prospects. That speed and ease makes all the difference in many situations,” said Brian Smith at The Woodlands of College Station.

To learn more, click here.

The post First Look: IRIO Launches Mobile App for its SMS/MMS Messaging Platform appeared first on Mobile Marketing Watch.