Before I Knew It…

I was at home the other night with my girlfriend. We were talking about music from the early 2000′s, specifically Ja Rule’s music. Before I knew it we were watching old videos on Youtube. Two hours later it was midnight and our time travel to our youth was complete.

The next day it dawned on me. “Youtube is one of the greatest innovations of our time.”

I know that’s pretty obvious but there’s a difference between knowing something and recognizing it. How many times during a boring night have you fell into the youtube hole? How much money have you saved by watching a Youtube video instead of taking what’s broken to a professional? Youtube has sewn itself into an integral part of our lives.  

And it’s only been around for 11 years.

The concept of Youtube is so simple. Allow users to upload self-made videos to share with the web.

Now Youtube has produced many stars and is one of the most important medium outlets in existence.

It’s the ultimate equalizer.

Youtube gives users an equal playing field when it comes to getting noticed. Everyone has an equal shot. The key is to make something people want to see, or didn’t know they wanted to see.

I know, the ads are annoying but that’s just a testament to how popular Youtube is.

I’ll stop taking up your time so you can shoot that video of your cat doing something so it can go viral. 

As always, thanks for reading.



Underbelly

I enjoy social media just as much as the next guy. I love Twitter the most; the level of wit and genius people can squeeze into 140 characters never ceases to amaze me. It also allows me to connect with people that I would never meet. Another advantage is that it makes networking easier. You can get your message out to hundreds of people in seconds. It’s a wonderful, powerful tool.

As good as social media is, there’s also a dark side. A place where trolls behind egg and dog avatars. A place where anything, and I mean anything can be said with little to no repercussion. Keyboard warriors spew hate at whoever crosses their path. Most people don’t have to deal with the legions of trolls that live in the underbelly of social media but for others that’s not the case.

I’m sure you’ve heard by now that Ghostbusters was remade with an all female cast. There was a lot of usual uproar from misogynist screaming that it was an abomination and that killing dead ghost should be left to the men. The movie was released this weekend with moderate numbers. Leslie Jones, one of the main cast members, has faced a litany of abusive and racist tweets. You can catch up here. Long story short, the racist misogynist used every stereotype to depict the successful comedian. It’s quite disgusting the hate that she’s had to endure.

I’ve heard many people over the years say that the internet is not a “safe space” and that celebrities just need to roll with the punches. They’re told to grow thicker skin or to be happy because they make a lot of money. Just to be clear, no one deserves to be insulted and/or belittled because of the health of their bank account. Take someone’s wealth away and you still have a person just like you and I.  

I close with this, it’s okay to unplug from social media. Your mental health is a lot more important than whatever is being said on Twitter. Take care of yourself, no matter what.

As always, thanks for reading.



You Are Looking….

There’s just something special about watching something live. Whether it’s watching the news, SNL, award shows, or an episode of Monday Night Raw, going live is mesmerizing. The margin for error is nonexistent which naturally builds more drama. One mistake and that’s it, there are no take backs.

It’s fascinating because, thanks to social media, we too can now feel the rush of going live. We can share with the world what we’re doing at a precise moment, unedited and unfiltered. Granted, the pressure isn’t as intense as watching Tom Brokaw breaking a story but the adrenaline still pumps and the excitement is still there.  

Going live can be a useful tool for marketers. It allows them to create an experience for the consumer from a first hand point of view. Doing a live broadcast allows companies to show a side of themselves that may be harder to capture in a 10 second snap or in 140 characters.

The most useful benefit of going live is the immediate feedback consumers can give. Have an idea about a new product or service and want to check the temperature in the room? Go live. This won’t take place of the tried and true method of research but it’s a great way to “put your foot in the water.” The key to going live, as with most social media, is having the right person running the show. Having someone who doesn’t understand and appreciate the power of social media will most likely lead to a huge headache for your PR department.  

Social media has shortened the communication line between producer and consumer. What once would take weeks to say to a company can now be translated in seconds. Those who are forward thinking see this as a way to not only display great customer service in a public setting but to garner information in real time.

Knowledge is power, right?

As always, thanks for reading.