In today’s media climate where everyone’s a publisher and news competes with brands and personalities, it has become ever more important for communications professionals to evolve their skills to tackle emerging trends.

So how do you acquire or cultivate those skills? We may have an answer.

Crafted by industry experts, Mediabistro’s new courses—Check Yourself: Quick, Simple and Thorough Fact-Checking, Content Marketing, and Social Media Marketing—delve into three critical facets of the media profession and provide an up-to-date guide for navigating the new industry standards.

“It’s important for us to continue to expand our course offerings to include skills applicable to the many growing sectors of the professional media community,” explains Zovig Garboushian, Mediabistro Director of Professional Development.

Check Yourself: Quick, Simple and Thorough Fact Checking: With media credibility at an all-time low, shrinking news staffs, and thousands of writers publishing stories on platforms that have no editorial standards, fact-checking has never been more important yet so neglected. This course covers the basics of fact-checking—from how to fact-check to understanding the difference between primary and secondary sources, best practices for correcting mistakes and everything in between—and helps writers understand the importance of establishing their credibility through accurate reporting. Check Yourself is led by Sharon Bloyd-Peshkin, associate professor of journalism at Columbia College Chicago.

Content Marketing: Led by Washington D.C. based content strategist McLean Robbins, Content Marketing is the ideal course for anyone who is interested in learning how to build a brand through content and storytelling. Students will learn the foundations of effective content, how to identify and evaluate high-quality content, and write a content brief.

Social Media Marketing: Curated by media maven Dana Johnson, the Social Media Marketing course teaches the five elements of successful social media marketing, how to capitalize on social trends and how to use data productively, providing students with the knowledge to develop efficient and creative campaigns.

Want to know more about the courses? If so, click here.

The post Mediabistro Touts Launch of Three New Online Training Courses appeared first on Mobile Marketing Watch.

Get ready to get outside and get active. Not mention a little dirty… Remember to wear corporate t shirts or outfit so we can all recognise you in course! #corporatechallenge #CC2017 #shaaapa #outside #obstacle #tyres #maythebestteamwin #teamwork #lesotho #maseru #lesothovibes #lesothofinnest #lesothosquad #letsdothis #adventuretime @maseru_mall @skyadventuresles
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The Strategic Advantage of People-First LeadershipPeople First Leadership: How The Best Leaders Use Culture and Emotion to Drive Unprecedented Results is about the competitive strategic advantage of a company led by an emotionally intelligent leadership. Engineer and MBA graduate Eduardo P. Braun shares why he believes leaders should rely on more than their brains to shape culture and create a more productive workforce.

What is People-First Leadership About?

“People are an organization’s most valuable resource.”
– Peter Drucker

As might be expected of an engineering major with an MBA, Braun didn’t question his belief in strategy as a business’s chief asset — at first. He recognized the intrinsic value of what the business world calls “soft skills” but he preferred to live in a world of numbers, graphs and charts. It wasn’t until he began to pay attention to the words of leaders like Jack Welch, Colin Powell and Bill Clinton that he began to consider “soft skills” important.

Braun found that the best leaders utilized experience and emotion to inspire the people around them. In essence, they were helping to create a new culture for their teams to live and work in. People First Leadership examines why this might be the case. While most people praise a leader for his or her ability to stay rational, Braun found that adding in a little emotion (when appropriated) provided that tiny little “extra” that inspired people to achieve just a little bit more.

This extra dose of emotion-driven productivity might stem from psychology and neurobiology. When we experience an emotion, there is a physical release of hormones (like adrenaline or serotonin) and a mental evaluation of the experience. This combination of hormones and mental energy causes us to become engaged. It directs us to do something. Braun argues that leaders can tap into this power to help a team reach an impossible goal or persist through turbulent times by creating the mental incentive to make it happen. To channel this incentive in the right direction, Braun believes leaders need to get five key things right:

  • Vision
  • Decision-Making
  • Talent
  • Communication
  • Culture

His book is an exploration of how successful leaders have utilized these five basic values to lead their people to greatness.

Today Braun is a consultant, keynote speaker and the founder of a global multimedia company. He developed his own people first leadership philosophy as a result of interviewing some of the world’s most popular leaders.

What Was Best About People First Leadership?

People First Leadership is both an inspirational and aspiration book. It is filled with quotes and anecdotes from some of the world’s most successful leaders in business, the government and even religion, to show the transformative power of good leadership in any organization. Braun’s book provides a deeper basis for this emotional leadership, tying it to psychology. For leaders who need a stronger incentive for becoming an emotionally intelligent, the book’s focus on psychology might be welcome.

What Could Have Been Done Differently?

People First Leadership covers a lot of ground — territory still potentially unexplored in the leadership field. This is particularly true under the topic of emotional intelligence. As the author himself states, leaders are taught to focus on strategy, not people as the key to success. Unfortunately, Braun’s broad overview of the landscape doesn’t include a specific path for leaders. In other words, he doesn’t tell readers exactly what to do but only what principles they should use to determine if they are going in the right direction.

Why Read People First Leadership?

People Focused Leadership is designed for the kind of leader who recognizes he or she needs more help in the “emotions” department. It is written from the perspective of a leader whose leadership style was develop based on strategy, not emotion. Because of this, Braun’s approach doesn’t focus on emotions for their own intrinsic sake. Instead, Braun approaches emotional intelligence as a strategy to improve productivity, team loyalty and motivation. For leaders who are concerned that “soft values” are a strategic weakness, the book provides a different answer: Leaders who display the appropriate emotion at the right time actually are strategically stronger.

This article, “The Strategic Advantage of People First Leadership” was first published on Small Business Trends

Second Screen Stats Show That Use Keeps Rising -- How Your Small Business Can Take Advantage

More than 70 percent of adults surf the web on their phones while they watch TV.

They’re looking at sites they see in commercials. And they’re definitely reading and commenting on social media. You can assume they’re also doing other things like looking up actors’ previous roles, sports stats, etc.

This happens so often a term has evolved to describe the people who exhibit this behavior: second screen audiences.

Second Screen Stats

New data from eMarketer indicates that this phenomenon is growing rapidly. Exactly 74.1 percent of adults this year will surf the web on their phone while they watch TV. Data suggests this figure will increase to 79 percent next year.  Just three years ago, just over half of all adults would go on the web on their phones while they watched television.

This increase in second screen use is not limited to smartphones, either. The eMarketer data shows that desktop and laptop use by adults watching TV at the same time continues to go up. The same can be said for tablet use.

What Are People Searching For While Watching TV?

A long time ago there was a push to connect the web and TV directly. Now, however, thanks to the emergence of second screen audiences, they are. Though that connection is more indirect than what might have been originally envisioned.

More people are searching for and talking about the things they see on TV than ever before.

The eMarketer data shows that 31 percent of second screen audiences are browsing the web for content related to what they’re watching. Only back in 2014, that number was just 23 percent.

Nineteen percent of people are using their second screen to have social conversations related to what they’re watching. That’s up 2 percent from 2014.

For brands and companies that take advantage of this phenomenon, it’s really a form of social media newsjacking. That’s where businesses get involved in conversations revolving around current events.

What Your Small Business Can Do to Reach Second Screen Audiences

Twitter’s content manager Marissa Window writes on the Business for Twitter blog that people conversing about their TV viewing like to see brands interact.

She writes:

“Fans on Twitter like seeing brands join the conversation with relevant content or deals, and the same can be said about ads — 42 percent more time is spent looking at Twitter Ads relevant to surrounding content.”

So, align your social media strategy to talk to this crowd. Think about the shows and events on TV that tend to get people talking.

In entertainment, you know the Twitter and Facebook feeds light up when it’s Oscars night. And in sports, big games like the Super Bowl, March Madness and other championships bring out sports fans and their opinions.

One area where you might want to shy away from is politics, however. There, you risk alienating half your audience with just one post.

Think about the audience that’s most attracted to your business and brand. Find their social media conversations and join in. Reality shows are great examples. They’re often business-based and have loyal followers who like to chat online while they’re watching.

For example, a small restaurant might want to join in the conversation on #TopChef while a boutique clothing store would seek to talk to audiences tweeting about #ProjectRunway.

Guys on Phones Photo via Shutterstock

This article, “What Are Second Screen Stats and What Do They Mean to Your Business?” was first published on Small Business Trends

Pixabay

Pixabay

Tonight, as part of the “Billion Dollar Buyer” season two finale, design company Sleek to Chic and designers Brad and Martin compete to design a cafe space for Tilman Fertitta’s new luxury hotel in Houston. Fertitta meets with Kara Gordon and Shannon Willis of Sleek to Chic, and Brad Strickland and Martin Ayenegui of Martin and Brad Design Studio to preview the Post Oak Hotel.

  • Sleek to Chic is a design company that specializes in residential design. According to their website, their goal “is to exceed client expectations by really listening, valuing the client, then creatively transforming ordinary spaces into highly functional and aesthetically beautiful rooms.” Their portfolio includes outdoor spaces, offices, kitchens, lounges and private residences. They describe their style as “clean, crisp, classic lines.”
  • Martin and Brad Design Studio specializes in interior design, construction, general contracting and more. They offer services for both small repairs and complete home or business remodels, according to their website. Their clients have included the Houston Astros, Minute Maid Park and Apple. They describe their design as “pure magic.”

Fertitta is looking for a “super special” design and immediately loves Sleek to Chic’s colors and designs in their portfolio. They are, however, not as familiar with the commercial space. Brad and Martin are more familiar with commercial design but Fertitta has his doubts upon first meeting them. Their portfolios, or lack thereof, fail to win him over. Instead, they show him various photos from their computer, which he seems to like.

At the project work site, Fertitta presents the two teams with the design challenge: come up with the concept, color scheme, art, layout, display cases and more. He tells them the design needs to be special and present him with only their most creative vision.

First, Sleek to Chic presents Fertitta with a tradition/modern urban design featuring a black brick wall, white lighting and organic fixtures. They propose the name Le Cheine, which he says is not an easy enough name to remember, making it hard to build the brand. Ultimately, Fertitta and his team agree that the design is too rustic and not enough high-end. They also don’t include a floor plan in the design. They challenge them to come up with something more sophisticated and whimsical in replica form.

Brad and Martin present their French design next, which incorporates retail and highlights bright blues, elegance and playfulness. They indicate the colors of their La Guimard Patisserie are too casual and while they’re not a fan of the name, they love the overall design. Fertitta says they “have the right stuff.”

As the teams work to produce their replicas, Sleek to Chic focuses on glam and intricate designs, while Brad and Martin change their design slightly to incorporate timeless and vintage elements. Fertitta is not impressed with Brad and Martin’s Metropolitan “medieval” style replica given that its concept strays so far from their original presentation. While there are some issues, Fertitta and his team like the innovative design overall.

Sleek to Chic’s Grace Patisserie replica features soft and classic elements and Fertitta likes the design. Their design also incorporated more commercial elements. The team is not wowed by every element and says the women may have played it a little safe. Given the feedback, they challenge the teams to go back to the drawing board and create a new conceptual presentation (and budget) that will be boardroom ready. Ultimately, Fertitta sees Sleek to Chic as “solid and dependable” and Brad and Martin’s design as high-risk/high-return.

In the boardroom, Sleek to Chic presents Fertitta with “classic with a modern twist” design with pastel colors, exterior black entrance, whimsical elements and custom lighting fixture. He appreciates that they incorporated the team’s suggestions, as well as their honesty and concerns over the potential of working on the project. Their bid is $351,900, which includes the design fee.

Brad and Martin present in a 3D form all new colors and design direction featuring shiny and colorful elements, edgy designs and intricate artwork. He likes the free-flow of the design. Their bid is $802,800, which also includes the design fee.

Ultimately, Fertitta picks Brad and Martin to design the restaurant, with an updated 10 percent design fee, because they think big and listen to his feedback. However, he also likes that Sleek to Chic can be bold and think outside their comfort zone so challenges them to design new Landry’s suites.

Take a look at how social media reacted to tonight’s season finale below:

Social Media Reacts to the “Billion Dollar Buyer” Season Finale

According to CNBC, the reality television show “introduces promising companies across the country to one of America’s most successful businessmen: billionaire hospitality mogul Tilman Fertitta, Chairman, CEO, and sole shareholder of Landry’s, Inc.” Featured entrepreneurs present their small business to Fertitta in the hopes that he will place a large purchase order. But before they make their pitch, they must prove to the hospitality mogul that their product is worth it through challenges and customer feedback.

What are your thoughts on Sleek to Chic and Brad and Martin Designs? Do you think Fertitta chose the right team to lead the design project? Sound off in the comments section below!