You Are Looking….

There’s just something special about watching something live. Whether it’s watching the news, SNL, award shows, or an episode of Monday Night Raw, going live is mesmerizing. The margin for error is nonexistent which naturally builds more drama. One mistake and that’s it, there are no take backs.

It’s fascinating because, thanks to social media, we too can now feel the rush of going live. We can share with the world what we’re doing at a precise moment, unedited and unfiltered. Granted, the pressure isn’t as intense as watching Tom Brokaw breaking a story but the adrenaline still pumps and the excitement is still there.  

Going live can be a useful tool for marketers. It allows them to create an experience for the consumer from a first hand point of view. Doing a live broadcast allows companies to show a side of themselves that may be harder to capture in a 10 second snap or in 140 characters.

The most useful benefit of going live is the immediate feedback consumers can give. Have an idea about a new product or service and want to check the temperature in the room? Go live. This won’t take place of the tried and true method of research but it’s a great way to “put your foot in the water.” The key to going live, as with most social media, is having the right person running the show. Having someone who doesn’t understand and appreciate the power of social media will most likely lead to a huge headache for your PR department.  

Social media has shortened the communication line between producer and consumer. What once would take weeks to say to a company can now be translated in seconds. Those who are forward thinking see this as a way to not only display great customer service in a public setting but to garner information in real time.

Knowledge is power, right?

As always, thanks for reading.

Penalty Kick 

As I sit at work and watch the UEFA Euro tournament and being extremely unproductive I can’t help but to be fascinated with the game of soccer. It’s amazing that the most popular sport in the world still hasn’t caught on in America.

The beauty, the artistry, the skill, and the personalities. Surely there’s enough juice in to quench America’s thirst, right? Why isn’t it popular here? I know a lot of people say it’s boring but that’s probably the same person who watches a 3 hour baseball game or a 5 hour Nascar race. It just doesn’t add up.

How can soccer catch on in America? The answer is in the question.

Baseball and Nascar are viewed in America as home grown and patriotic. There’s nothing more American than going to the park, getting a hot dog, and watching America’s pastime. They’re ingrained in American culture therefore will always be coveted. Soccer is a foreign sport with strategies that aren’t normal in other sports.

For example, in soccer if a player receives a pass and is behind the last defender that’s not the goalkeeper then they are offsides and the play stops. Can you imagine if Russell Westbrook had to follow that rule? It just doesn’t make sense to penalize a player for being in the right place at the right time.

So is soccer doomed before it begins?


Fortunately, for soccer, American football has been under a lot of scrutiny lately due to concussions and CTE. This is soccer’s prime opportunity to scoop in and offer a safer alternative for youth. If soccer wants to build long term success in America then they have to take the WWE model and target the youth. I played soccer growing up and I still love it to this day. It’s a piece of me that I value and hopefully my kids will play soccer. That’s the state of mind soccer needs to plant.

If soccer raises a generation of youth then it can start weaving its way into American culture.

Who knows, maybe one day it’ll be American to go the stadium and see a match.

As always, thanks for reading.

Hollywood’s Brahma Bull

I was a kid.

Well, we all were a kid at one point and time but this story begins with a young me glued to the TV watching Monday Night Raw. It was always an event for me, even though my mom wasn’t a big fan of me watching it. I’d sit in the same spot and leap to my feet as soon as I heard that famous catchphrase…..


I get goosebumps hearing that.

Dwayne “The Rock” Johnson got his start in the ring but over the past few years he’s skyrocketed to the top of Hollywood and earned the title of a A-lister. Last year Dwayne hit a new level when his summer blockbuster, San Andreas, grossed $473.8 million. That’s rare air.

When Johnson left the WWE in 2004 to embark on his acting career it was met with a lot of criticism. He wasn’t the first professional wrestler to grace the big screen but he was the first to leave the ring full time to chase the bright lights. For years he was still referred to The Rock instead of his government name.

Something that he would have to endure for a long time.

One of the hardest things to accomplish while doing a crossover like that is shaking the persona that you were originally known for. Things seemed especially hard for Dwayne due to his massive popularity in the ring.

But Johnson tackled that challenge just like the ones before him. Full force.

Dwayne’s work ethic can be summed up like this: “push, push harder, and when you’re tired shut the f*ck up and push even harder.”  His attitude is his greatest asset and the catalyst to his success.

Now he’s shaken that name and goes by Dwayne. His Wikipedia page claims it so it must be official. He’s a pop culture icon and an inspiration to many people. He also understands his influence and spends a lot of time helping others. You have to admire that.

I want to make this clear, I don’t think Dwayne is ashamed or even upset that people still call him The Rock. I think that he wanted to build something outside of that persona, and he’s done a great job blazing a path for other athletes looking to break into the industry.

Whatever he’s cooking it’s delicious, and the people can’t get enough of it.

As always, thanks for reading.

The Come Up.

Since its inception ESPN has been the mecca of sports coverage. It’s been in the midst of many classic moments. Sportscenter has not only been a staple but a catapult to some of the biggest names in the industry. ESPN has expanded over the years by adding things such as fantasy football and other games but there is a competitor quickly climbing the ranks. ESPN is still top dog in the broadcasting arena but is losing ground in the sports coverage aspect.

Bleacher Report (b/r) launched as a digital media company in 2007. It covers hundreds of teams around the world and gives its users easy access to anything going on in sports. b/r also taps into pop culture; writing pieces on new shoes, music, and many other things.

That’s not even the genius aspect of b/r. The site also allows average Joe’s like you and me write, and publish articles on their site. That’s right, you have the opportunity to write about your favorite team(s) and have it published! b/r also collects reports, tweets, and other materials from writers who work for other publications and puts them all in one place. Why pay a beat writer, like ESPN, when you can just put all of their information in one place?They have harnessed the power of social media and used it to their advantage. b/r’s team stream has taken fandome to another level. I know I check the Eagles team stream every hour. It’s easy, accurate, and there’s always something new to read.  

If it weren’t for the strong relationships that Insiders at ESPN have developed around multiple leagues then b/r would be a clear cut favorite for breaking stories first.

With all that being said I believe that there is enough room for both entities. ESPN has a lot of personalities and the resources to make sure their people can reach a wide audience. ESPN’s programming is still second to none (especially His & Hers and the 30 for 30 series). As long as they have that going for them then there’s no reason to fear b/r just yet.

As always, thanks for reading.