Mobile Gets Donald Trump Exclusive Campaign TomeBestselling author Ian Fineman opted against the traditional publishing route to once again push his latest work exclusively to the mobile masses.

On Tuesday, Fineman’s latest tome dropped. And it’s already a red-hot read on Amazon today.

To some, he’s a conservative godsend. To others, he’s a carnival barker out of his political league. In bestselling author Ian Fineman’s unauthorized “Donald Trump: The Campaign, the Controversy, and the Conservative Voter’s Dilemma,” readers are afforded what the digital publishing guru calls a “rare, unvarnished look at the real and reverberating consequences of the Donald Trump candidacy for President of the United States.”

From a fascinating exploration of why Trump and his message resonate, to the potential short and long-term consequences on American politics of Trump’s White House bid, Fineman’s fair-minded and eye-opening examination of the political and psychological factors contributing to the Trump phenomenon is a compelling and thought-provoking must-read for political nuts and news junkies striving to make sense of the political spectacle of the century.

The new Trump book is available for $2.99 on Amazon now.

IDC Report Mobile Internet Users Will Soar to 2 Billion Globally in 2016While more and more people worldwide have access to the internet — 3.2 billion people (44 percent of the global population) in 2016, according to International Data Corporation (IDC ) — now comes word that more than 2 billion will be using mobile devices to access it.

The most rapid growth areas? China, India, and Indonesia rank highest and could account for half of the gains over the next five years.

The total number of mobile Internet users is expected to grow about 2 percent annually through 2020, barring any new internet methodologies — which indeed are being pursued.

“Efforts by Google, SpaceX, and Facebook among others to make the Internet available to the remaining 4 billion people via high altitude planes, balloons, and satellites are underway,” notes IDC. “However, it remains unclear how successful these endeavors will be and when they will be operational at scale.”

Not only access, but the growing depth of activities conducted online are driving the surge.

“For example, more than a billion people use the Internet to bank online, to stream music, and to find a job,” reports IDC. “More than two billion use email and read news online. And more people than ever before are making purchases online. In 2015, more than $100 billion will be spent online on each of the following categories: travel, books, CDs and DVDs, downloading apps, and online classes. These purchases are enabled by online payment platforms that are making payments, online and off, easier and more secure.”

And notably, almost all of the growth in advertising spending across all of its forms is attributable to the growth in mobile advertising and online video.

IDC’s global data comes from detailed surveys in more than 40 countries.

Today’s Killer Startup: Voter

 

voter landing

 

Elevator Pitch

Voter helps people determine which party their beliefs best align with, as well as who they should vote for and where/when they can vote.

 

Why It’s A Killer Startup

As primary season heats up in the States, people who care about voting (which is actually a depressing small number, but that’s the topic of another article on another day) are starting to think about who they’re going to vote for. Clinton? Sanders? Trump? That’s not to mention the myriad local elections that are also going on in the next few months.

 

For people who are trying to decide who’s going to get their checkmark, Voter is here to help! The app uses a Tinder-like interface to determine each person’s beliefs, and then directs them toward a party and a candidate that they should vote for. Each issue card includes a non-biased, non-partisan breakdown of the issue, so that voters who need a little more info before voting can educate themselves.

 

The first set of questions is quick. It brings up big issues like abortion and minimum wage. When I answered them, Voter matched me 99% with Bernie Sanders, my own hometown hero, which means they’re probably doing something right. In order to determine who you match with, the app analyzes everything from stances to speeches to Weissman Scores – and the whole system is gamified enough that I wanted to go back and do the other question sets and see what they came up with next.

 

Voter is a great app for election time, providing the immediate and gamified results that Millennials in particular are accustomed to. I’m curious to see where the team takes it so that it’s still relevant outside election time, which is an issue that other political apps I’ve written about in the past have faced. However, for now? Go download Voter and see where you stand.

 

Tweetable

Not sure who to vote for? Let @Voter help you figure it out.

 

Photo Credits

Voter | Annette Shaff/Shutterstock

The post Not Sure Who To Vote For? Voter Will Help appeared first on KillerStartups.

The annual corporate gift-giving report issued by the Advertising Specialty Institute (ASI) is out and it indicates that companies thanking clients planned to give gifts averaging $48, up 9 percent from 2014.

The most popular presents? Food and beverages top of the list of treats for customers and prospects, followed by useful office items like pens and calendars. And also something new: power banks (versatile and mobile recharging stations for smartphones and tablets).

ASI’s 7th annual Corporate Gift Spending Report also showed that 25 percent of all companies surveyed wanted to gift employees to the tune of about $100 per staffer (versus 18 percent in 2014).

Oft-chosen employee gifts include gift cards and cash bonuses, followed by food, beverages, and apparel.

“What struck me the most about the 2015 results is that companies are spending more overall on employee gifts than on client gifts, most likely in an effort to retain top talent in a robust job market when employees have more choices,” said Nate Kucsma, ASI’s marketing research director.

The primary goal of giving gifts to customers and prospects is to express appreciation, followed by relationship building, the report found.

“When questioned about the best corporate gift they ever received, respondents cited standards like fruit baskets, popcorn, tins and engraved pens as well as such items as a branded umbrella, laptop sleeve, reciprocating saw, steaks, movie passes, bourbon truffles, a spa day, weekend in New York City, iPads and activity trackers. “A briefcase with the logo and my name embroidered on it – I still treasure it,” one respondent told ASI,” noted the research summary.

The Top 5 Mobile Predictions for 2016 Is the END of Marketing NearMark your calendars for January 13th. It’s a webinar you won’t want to miss.

Presented by Swrve and the MMA, the webinar and its presenters look forward to 2016 and “discuss the extent to which new mobile models herald ‘the end of marketing’ (don’t worry – you’re not out of a job).”

We’ll look at five predictions for the coming year in mobile, from the rise in ‘mobile moments’ to new models in data sharing. And we’ll discuss how best to position your business to take advantage of them.

Want to learn more or register? Click here.