The biggest key to confidence is acceptance of yourself & others! ! #business #entrepreneur #startup #marketing #brand #motivation #smallbiz #success #fearless #female #femaleentrepreneur #womeninbusiness #womenempowerment #Gratitude #grateful (at Black Mix Communication)

Last week, we made the case for using a blog to sell your own products and services instead of relying on using Google Adsense. This week, we are going to examine the affiliate marketing model, and explain once again why the small blogger is better off selling his or her own products. Don’t Fall Into the Affiliate Marketing Trap I’m not going to lie to you. I’ve personally made thousands of dollars from affiliate marketing and I know other bloggers who have also earned a lucrative income. Nevertheless, I still firmly believe that your money-making strategy should not depend on affiliate income, basically because it has the same intrinsic flaws as advertising: A) You encourage your visitors to leave your site and buy something from SOMEONE ELSE. B) A high volume of traffic is needed to create the necessary numbers to earn a living. Don’t misunderstand me…I am not trying to suggest that advertising or affiliate programs can’t play some kind of role in your overall blog strategy. I continue to earn some side income from both of these resources. What I want you to take away from this article is that in today’s competitive environment, you shouldn’t count on making substantial, dependable income using these strategies. IT’S A STRUGGLE, particularly if you are just starting out in the blogging world. Don’t make these income models as your primary blog monetization platform! If you do, you’ll be lucky to see a couple of hundred dollars trickling in on a monthly basis…IF you even achieve that level of success. IF YOUR COMPETITION JUMPED OFF A LEDGE, WOULD YOU FOLLOW? This is the reason that so many bloggers keep making the same mistakes over and over again. They’re just blindly following one another down the path of literally, no “financial” return. Don’t beat yourself up if you are beginning to realize that you have fallen into this same trap. Some of the best bloggers have, including me! In fact, it was quite a number of years before I understood error of my ways. It’s an understandable mistake. When we first begin thinking and investigating about starting a blog, most of us are reading other blogs that have been written by the most financially successful bloggers. (Ironically, some of you may have even followed my blog years ago, which was focused on the wonderful money making abilities of on-blog advertising and passive affiliate income.) But changes always happen over time, so now it’s my time to change my advice about this subject. Exceptions to the Rule I am not trying to suggest that when you hear reports about huge commissions from Google’s AdSense program or affiliate marketing, that they are not true. I don’t begrudge their success; on the contrary, I congratulate those people or organizations who were able to earn money this way. The problem is, these success stories are the exception to the rule. A teeny, tiny exception. And if you base your strategic marketing plan on these rare exceptional cases, the odds ...

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Now before you think I’m just a pure Google Adsense hater, I’m really not … I just simply want to shed some light on why most bloggers are unable to create a large revenue stream with Google Adsense or any other advertising companies that offer interactive media advertisements. Here’s The Reason Why Most Bloggers Don’t Make Much money Employing Google Adsense… The majority of blog owners follow a simple formula that is based on how the periodical or media industries, (magazines, newspapers, television, radio, etc), traditionally operate; they try to get as many readers, listeners, clients and customers as possible.  Then they try to find companies who want to purchase advertising, and that’s when they rake in the BIG profits. The formula works well, but the key to its success is related to the size of the audience – the more people reading, watching or listening to your media, the more potential customers are available to purchase your advertiser’s services or products.  And the more popular your website, magazine, newspaper, TV show, or radio show is, the more money you can charge to your advertisers. That’s the very reason why this formula doesn´t always work well in the blogging world. Sure, the HUGE BLOGGERS like Huffington Post, The Verge, or Business Insider can play the game in the traditional way, because they have MILLIONS of readers, and therefore, MILLIONS of page clicks and opportunities to sell ads. And they have access to an ENORMOUS QUANTITY OF CONTENT which is needed to process all the information, news, updates, etc. necessary to keep their readership up, and their blogs current. How many readers visit your site in a daily basis?  How often do you publish new content? THERE’S NO WAY A SMALL BLOG CAN MANAGE THIS KIND OF EFFORT!  If it hasn’t already occurred to you as you’ve been reading this article…an individual blogger would be insane to try to accomplish this kind of undertaking. Sure, maybe in the past it was possible, but the public’s expectations have changed over the years. Readers want the content faster than you could ever deliver on a daily basis. And even if you could do it…it would mean that you would be chained to your computer desk for 24 hours a day as you tried to churn out one blog post after the other. What kind of a life is that? Better to leave this formula to the big guys who have the money to employ professional writers and editors. The way that many small bloggers think is the best model to make money is by filling up their pages with display ads and Google Adsense. THIS ADVERTISING MODEL IS JUST PLAIN WRONG! It’s a tempting monetization option, the idea of earning some passive income that seems to come your way with very little effort appeals to a lot of bloggers. But what you’re not noticing when you choose to work within the constraints of the advertising model is that it has an intrinsic flaw: its ...

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We’ve got a brand new case study to share with bloggers in our audience this week. This week’s case study deals with TRAFFIC. Why we are featuring a case study? From time to time, my connections on LinkedIn will reach out to ask for help on a specific topic. I wanted to share the same advice with you that brought success to fellow bloggers within our LinkedIn network. Who we are featuring this week? This week we are featuring Tracey Nguyen and her blog, Lipstickandmuffin.com. Tracey’s blog is a perfect example of how a blog is used to represent a personal passion. In this case, Tracey’s passion is in beauty and fashion. Tracey is a former street style blogger turned fashion and beauty blogger. Her blog explores the world of fashion for young women. What Tracey needed more help in? Tracey came to me asking my advice on how to gain more traffic to her online store through her blog at Lipstickandmuffin.com. She was selling cosmetic products through her online store, and wanted to increase her blog traffic and re-direct them over to her product pages. What was our recommendation and why? Since her blog was catered towards teens and young female adults, we suggested for her to try and use Facebook ads, if the budget allowed. We suggested setting up a Facebook ad that targeted other fashion pages on Facebook relevant to her blog. He asked her to entice the audience with a free offer so that they will click through to her blog. Tracey tried a Facebook ad for a free product for a short period of time, but the results didn’t seem to favor her. Currently we are reviewing her Facebook ad campaign to see how we can help her improve it by looking at her target interest pages she targeted, her demographics she chose, the budget she used, the offer she was giving away and her ad copy. All of these have an big impact on how well the ad will perform. We also suggested Tracey try Guest Posting, where she will go and contact expert fashion blogs in her niche and see if she can submit a guest post. Guest posting will help her gain access to a similar audience base along with gaining that valuable, relevant backlink that search engines love. Most sites will allow you to do guest posting as long you can produce good material worthy of their audience to read. Once she gets a good amount of guest post posted she should see a very consistent traffic flow to her blog. Now we also asked her to start and build an email list of her audience clientele. We asked her to create a free report to give away to her audience in exchange for their email. This way she can provide instant information on new material, products, and offers. The key point here is to not only get more traffic, but to keep the traffic once they visit your site. People ...

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