Now before you think I’m just a pure Google Adsense hater, I’m really not … I just simply want to shed some light on why most bloggers are unable to create a large revenue stream with Google Adsense or any other advertising companies that offer interactive media advertisements. Here’s The Reason Why Most Bloggers Don’t Make Much money Employing Google Adsense… The majority of blog owners follow a simple formula that is based on how the periodical or media industries, (magazines, newspapers, television, radio, etc), traditionally operate; they try to get as many readers, listeners, clients and customers as possible.  Then they try to find companies who want to purchase advertising, and that’s when they rake in the BIG profits. The formula works well, but the key to its success is related to the size of the audience – the more people reading, watching or listening to your media, the more potential customers are available to purchase your advertiser’s services or products.  And the more popular your website, magazine, newspaper, TV show, or radio show is, the more money you can charge to your advertisers. That’s the very reason why this formula doesn´t always work well in the blogging world. Sure, the HUGE BLOGGERS like Huffington Post, The Verge, or Business Insider can play the game in the traditional way, because they have MILLIONS of readers, and therefore, MILLIONS of page clicks and opportunities to sell ads. And they have access to an ENORMOUS QUANTITY OF CONTENT which is needed to process all the information, news, updates, etc. necessary to keep their readership up, and their blogs current. How many readers visit your site in a daily basis?  How often do you publish new content? THERE’S NO WAY A SMALL BLOG CAN MANAGE THIS KIND OF EFFORT!  If it hasn’t already occurred to you as you’ve been reading this article…an individual blogger would be insane to try to accomplish this kind of undertaking. Sure, maybe in the past it was possible, but the public’s expectations have changed over the years. Readers want the content faster than you could ever deliver on a daily basis. And even if you could do it…it would mean that you would be chained to your computer desk for 24 hours a day as you tried to churn out one blog post after the other. What kind of a life is that? Better to leave this formula to the big guys who have the money to employ professional writers and editors. The way that many small bloggers think is the best model to make money is by filling up their pages with display ads and Google Adsense. THIS ADVERTISING MODEL IS JUST PLAIN WRONG! It’s a tempting monetization option, the idea of earning some passive income that seems to come your way with very little effort appeals to a lot of bloggers. But what you’re not noticing when you choose to work within the constraints of the advertising model is that it has an intrinsic flaw: its ...

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We’ve got a brand new case study to share with bloggers in our audience this week. This week’s case study deals with TRAFFIC. Why we are featuring a case study? From time to time, my connections on LinkedIn will reach out to ask for help on a specific topic. I wanted to share the same advice with you that brought success to fellow bloggers within our LinkedIn network. Who we are featuring this week? This week we are featuring Tracey Nguyen and her blog, Lipstickandmuffin.com. Tracey’s blog is a perfect example of how a blog is used to represent a personal passion. In this case, Tracey’s passion is in beauty and fashion. Tracey is a former street style blogger turned fashion and beauty blogger. Her blog explores the world of fashion for young women. What Tracey needed more help in? Tracey came to me asking my advice on how to gain more traffic to her online store through her blog at Lipstickandmuffin.com. She was selling cosmetic products through her online store, and wanted to increase her blog traffic and re-direct them over to her product pages. What was our recommendation and why? Since her blog was catered towards teens and young female adults, we suggested for her to try and use Facebook ads, if the budget allowed. We suggested setting up a Facebook ad that targeted other fashion pages on Facebook relevant to her blog. He asked her to entice the audience with a free offer so that they will click through to her blog. Tracey tried a Facebook ad for a free product for a short period of time, but the results didn’t seem to favor her. Currently we are reviewing her Facebook ad campaign to see how we can help her improve it by looking at her target interest pages she targeted, her demographics she chose, the budget she used, the offer she was giving away and her ad copy. All of these have an big impact on how well the ad will perform. We also suggested Tracey try Guest Posting, where she will go and contact expert fashion blogs in her niche and see if she can submit a guest post. Guest posting will help her gain access to a similar audience base along with gaining that valuable, relevant backlink that search engines love. Most sites will allow you to do guest posting as long you can produce good material worthy of their audience to read. Once she gets a good amount of guest post posted she should see a very consistent traffic flow to her blog. Now we also asked her to start and build an email list of her audience clientele. We asked her to create a free report to give away to her audience in exchange for their email. This way she can provide instant information on new material, products, and offers. The key point here is to not only get more traffic, but to keep the traffic once they visit your site. People ...

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So many of us start our online presence, set up a blog, get in a groove and then wait for the money to come in. If you’re lucky, this will work for a while. In most cases, you’ll not see a pickup in sales or you’ll see a stark drop off after a very quick initial spike. So if you become stagnant or if you fail to ever really launch your blog into a money making tool in the first place, you have to rethink your sales process. As we’ve mentioned, you have to start with your audience. You must know who it is you want to buy your product so you know how to property set up your sales funnel to target them. To be successful making money online, you need to build a marketing funnel to nurture leads into sales. Establishing a process to take your leads and turn them into buyers is essential. It is also one of the biggest areas that people fail to make money with their blogs online. We all work very hard to generate the traffic to our websites and then we play the balance game of educating vs. selling and in many cases we lead people to a dead end. They come to the website for information and leave with just that. While the visitor benefits, you’re still waiting for the money to come in with no return on your time. This is where you need to rethink your marketing funnel to ensure the visitors to you site, become buyers on your site. As you build your marketing plan you need to have a cohesive walk-through that not just makes sense to you, but also takes visitors to your website on a logical, informative and relevant path to a point that they don’t just end on a sales page, but they feel the value from the product is a must buy for them. Start with your messaging. What exactly do you want your website visitors to feel when they get to your website? Next ask yourself how you can communicate that message to your audience in a concise way. Keeping the message short and clear will make it not only easier for them to understand, but also easier to duplicate in the various marketing vehicles you will be drawing your leads from. Depending on your audience and the marketing funnel you’ve set up, this can include email campaigns, blog/articles, social media, and of course, the content on your site. This language should not be pushing them to buy but instead leading them to a solution to a problem they are having. Think of the marketing funnel as more of a well-defined roadmap, rather than a funnel. When they get to the end of your sales funnel, you want to have eased them into it so much so that they feel like it’s their idea to make the purchase, not the other way around. Use links and call-outs to move the visitors through ...

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Last week we covered how people’s instincts may be causing them to fail at making money online with blogs. Now, we’re going to go over another possible cause that you’re struggling to mentise your blog. The inability to convert traffic into buyers. We’ve all opened the door to a door to door salesman, saw the uniform, hears the pitch and preceded to polutkey decline whatever it is that they were selling. In some cases, you may have even bought what they were selling(ahemm, Girl Scout’s we’re looking at you and your irresistable cookies). For the most part, door to door selling is not effective. It is even more ineffective to do it online. Even though its a salesman’s job to try to make you want to buy whatever  they’re selling, but the truth isusually make you irritated , closed off, and unwilingly to even hear their sales pitch enough. This is the same with online sales pages. The cold-call, blind, hard sell of a product is in most cases a lot of time and effort for a very low payoff. When trying to make money online, you want to use your blog to do the work for you. You put the time and expertise into writing the blog and you don’t need to be spending even more time selling at people. Driving traffic to your website or blog is what we’re all striving to do. We’re all guilty of incessantly checking the view numbers each time we publish a new blog to see what kind of new viewership we’re getting. And then we wait. We wait for them to click the embedded links, to navigate around our blogs, sometimes even get them onto a landing sales page for a product and then hopefully we wait for them to make a purchase. If you’re like a large majority of online bloggers out there, this is where you fall short. No purchase is made and you have no more money in your pocket. Converting the traffic you get into motivated purchasers willing to spend money on your product to solve a problem they are having. So how do you convert website traffic into buyers? Educate.  Back to elementary days here, folks. To really promote a product online and make people want to buy it, you have to educate them first. In the online arena you need to add an extra step to convert people into buyers. You need to take the time to build the relationship with the buyer, and let the buyer they have a problem and then how they can fix it. The fix should be related to your product but not entirely your product. Take for example a revolutionary weight-loss product. We’ve all heard a million pitches for the newest weight-loss drug that promises results. Let’s take it a step further. Get specific on who your weight-loss product is for. You don’t want to fall into the cold calling area here and cast too wide of a net or ...

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You’ve done all the right steps. You’ve made a blog, you update it frequently, established your presence and you’ve offered your product(s) for sale online and yet your wallet remains empty. Where did you go wrong? You, like many other people who are in the online space trying to monetize a blog, have most likely failed in one key fundamental area. Your audience. While there are a few places you could have run askew in your marketing plan, we suggest starting with audience because that’s where all your marketing and sales stem from. If you’re positive you’ve identified the right audience and know everything about them and how to directly reach them, check out our full list of the top reasons people fail to make money at blogging to see where else you may have gone wrong. If you’ve done the head tilt head or given out a big sigh after reading the last couple sentences and think you may need a little more direction in ensuring you have truly identified the right market for your product that is actually motivated to buy, continue reading. As we’ve said before, your audience is the foundation of your marketing. Not knowing how to identify a buying audience is a deal breaker. Even worse is thinking you have identified an audience and assuming you know what they want. We all know what they say about assumptions…. This is more than a misstep — it is a step backwards. Promoting your products based on instinct rather than fact is a surefire way to not make sales and send yourself running in circles. Luckily for you, it’s very easy to avoid this with just a little research. Without verifying your assumptions, you won’t know if there’s a demand for your product online. The two key words in that sentence are demand and online. Demand being, having a buying audience that is actually looking for a product to fix a problem they are having AND so much so that they are actually motivated to buy online, not just look for information and make a purchase elsewhere. Is it very well known that some markets and products do very well online, and others do not. So how do you find out if your product will have what it takes to make the cheese online? Competition is Key! Never underestimate how much you can learn from your competitors. I’ll say it again. Use your competitors as learning tools to improve your own marketing strategies. Now, we’re not suggesting you call up your competitors and asking them point blank what strategies have or haven’t worked for them, but we are suggesting you put in the legwork and find this information out yourself. Go to Amazon and find similar products to what you are going to be selling. See who is selling them, how they have positioned the product and then most importantly see who is buying them. The easiest way to do this is through the reviews. Amazon is ...

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