Adobe is Killing Flash -- What Impact Will it Have on Your Business?

Adobe (NASDAQ:ADBE) has finally set the date for the death of Flash, and it is December 31, 2020. The pioneering technology was responsible for powering games and multimedia content on web pages. While it introduced a new level of engagement to websites, it failed to adapt and calculate the impact of mobility.

In 2010, Steve Jobs said, “Flash was created during the PC era — for PCs and mice.” In addition to this observation, Jobs also pointed out Flash was 100 percent propriety. In an age where open source has become so important, the company was not able to compete.

As a matter of fact, Adobe itself said in the announcement of the final date, “Open standards like HTML5, WebGL and WebAssembly… have become a viable alternative for content on the web.”

Clear Warning that Adobe is Killing Flash

Adobe said it will stop updating and distributing the Flash Player at the end of 2020. This means it will no longer support the app. Furthermore, it is encouraging the migration of any existing Flash content to these new open formats by content creators.

However, it will support Flash content through the planned End of Life (EOL) by issuing regular security patches, maintaining OS and browser compatibility, and adding features and capabilities as needed. For their part, AppleFacebookGoogleMicrosoft and Mozilla are also committed to support Flash until the EOL.

What is Adobe Flash?

Adobe Flash allows users to stream and watch video, audio, and multimedia as well as executing rich internet applications. It is designed to play content created on the Adobe Flash program. In order to play the content, you need the Flash Player, which has to be downloaded or installed as a plug-in for a browser.

Why is Flash becoming obsolete?

In addition to the propriety nature of the platform, Flash has many security vulnerabilities. So much so, it was identified as the most frequently exploited product in 2015. And even though Adobe has worked diligently to fix the exploits, more secure apps are readily available.

For developers, security is critically important, and if they don’t have to worry about patches all the time, they will chose the more secure platform. Other shortcomings include the amount of battery life it consumes on mobile devices and its inability to compete with better products already on the market.

Impact to Website Owners

There are many small business websites with heavy Flash based content. Tutorials, animations, webinars and videos have been using Flash for years. If these sites are not updated, the flash features will eventually stop working: if they haven’t already.

Of the major browsers, Safari started blocking Flash in 2016. Chrome and Edge require permission before you run it, and Firefox will also start this policy in August of 2017. All of them have plans to disable Flash completely before the end. So if your business site has any Flash based content, now is the time to start talking to your website developer.

Adobe Flash Photo via Shutterstock

This article, "Adobe Starts the Death Clock on Flash But What Impact Does it Have on Your Business?" was first published on Small Business Trends

RhythmOne, a leading advertising technology company, has just announced that it is among the first to participate in Google’s open beta DoubleClick Exchange Bidding (EB) program.

“Through the integration, RhythmOne will provide additional demand from its premium partners to hundreds of DoubleClick For Publishers (DFP) clients,” the company stated in an emailed announcement sent to MMW.

Pursuing integration with DoubleClick EB reflects RhythmOne’s commitment to actively promote and participate in a competitive digital ecosystem that provides maximum monetization opportunities to web publishers and app developers.

We’re told that the integration allows publishers using DFP to permit RhythmOne to submit real-time bids for their supply using industry-standard RTB calls.

The bids submitted by RhythmOne will be considered alongside those from the DoubleClick AdX, the publisher’s reserved campaigns, and other EB partners to pick the highest-priced bid.

“RhythmOne’s focus is to maximize demand for publishers’ inventory,” said Karim Rayes, Vice President of Publisher Development at RhythmOne. “Our integration with DoubleClick EB is another component of this commitment and allows us to provide publishers access via open-auction to our high-quality demand — giving them another monetization source to increase their yield and price on inventory.”

The post RhythmOne Integrates With DoubleClick Exchange Bidding appeared first on Mobile Marketing Watch.

Confusing Situation Business Cartoon

Sometimes a phrase just gets stuck in your head and you have to take care of it before you can move on to something else. This cartoon was the result of just such a dilemma.

I had run across the phrase “sales are tanking” and I knew there was something there, but for whatever reason I just could not find the right idea to go with it. I tried:

People in an office with a tank
Fish in a fish tank
People having a meeting inside of a tank
Scuba divers in a fish tank
A tank in a fish tank
Tank McNamara in a tank in a fish tank (OK, I made that one up.)

And then finally this cartoon where both I and the character basically admit it’s a confusing situation presented itself and I could move on.

This article, "The Sales Report Included Unexpected Puns" was first published on Small Business Trends

Ahead of the weekend, the GSMA announced the first details of the 2018 Mobile World Congress, including exhibitors, sponsors, programs and activities taking place at the annual mobile industry event.

Under the theme “Creating a Better Future”, Mobile World Congress will be held 26 February – 1 March 2018 at Fira Gran Via in Barcelona, with events also taking place at Fira Montjuïc.

According to the GSMA’s official word, event organizers expect that more than 108,000 professionals from across the mobile industry and adjacent industry sectors will attend Mobile World Congress 2018.

“With more than 5 billion unique subscribers, mobile now connects over two-thirds of the world’s population. It is fuelling innovation, revolutionizing industries and spurring exciting new opportunities, across both developed and developing markets,” said Michael O’Hara, Chief Marketing Officer. “Mobile provides access to life-enhancing and, in some cases, life-changing services. Reinforcing our industry’s commitment to the United Nations Sustainable Development Goals, mobile is providing lifelines to hope, reducing inequalities and preserving our world’s resources. We look forward to Mobile World Congress 2018 and showing how mobile is creating a better future – today.”

The post GSMA Announces First Details for MWC 2018 appeared first on Mobile Marketing Watch.