In follow-up to last week’s post on initiating a highly targeted and optimized Facebook advertising campaign for sales conversions, we are going to take the information we received from the test campaign and scale up to a larger audience to get more sales conversions and make you more money online. Analyzing your test ad and audience After submitting your ad there will be a small amount of time when your ad won’t run until Facebook approves it. This is usually a matter of hours. Once approved, the testing period will be for the duration you set but should be between 4 and 6 days. In this time you can see how your ad is performing in real time. We do not recommend making any changes during this test period but instead waiting until the test is complete and tweaking from there. The Facebook advertising platform will give you lots of information but the most important information we want to look at is the reach, impressions, how many clicks, cost per click, number of conversions, and cost per conversion. Since you are using these ads to increase your sales or get people to opt-in to something such as a newsletter, you want to know sales conversions and the opt-in conversion rate. This is not page conversions. Be sure to look at this info for all 3 ad campaigns you created to see if desktop, mobile or right-hand side column ads are more effective. Assuming you see good results here, you are ready to move on. If you are seeing low conversion numbers, you need to revisit the targeted groups you identified and also the ad itself to see what element is not working and makes changes to increase conversions before proceeding. Scaling up your Facebook advertising With all the work you put into the test campaign, it’s now time to use those results to get even better results to increase sales or opt-in conversions from your ad budget. We’re going to start by increasing the audience size. To do so we will now use the remainder of the relevant Facebook pages you identified earlier through your keyword research. Using another new tool called Facebook Graph Search, we’ll analyze the pages of the first 10k-20k people you targeted and the left over relevant pages. By putting the page names you identified earlier into Facebook Graph Search, you will get the related fan pages that your audience likes. Given the nature of this, you will get mixed results (very popular pages such as NFL will most likely not be relevant even if your audience likes them) and you’ll have to do some manual due diligence here to filter through which pages are relevant to your niche. Use Facebook Graph Search to identify what people liked a particular page AND also if they bought a particular product or joined similar groups. As before, using Facebook Audience Insights, we can also see what people are actively clicking on ads from this new larger audience group to determine ...

The post PART 2: Optimized Facebook Advertising for REAL Sales Conversions appeared first on How To Make Money Blogging - Which Of These 8 Blogging Mistakes Are You Making ?.

Last week we went through the ABC’s of Affiliate Marketing and discussed a crucial topic of creating a review page to encourage visitors of the page to buy a product. To be successful in affiliate marketing, I cannot stress enough how crucial this review page can be. Driving traffic to an affiliate product and then presenting them with a pushy sales page or a poorly created splash page can ruin the sale and turn people off. The idea behind a review page is to educate your audience and endorse a product before simply sending your viewers to a sales page where they will be asked to buy. The key to this review page is to utilize existing relationships you’ve built on trust to increase sales conversions for the affiliate product. Your readers already see you as a thought leader and trust your opinions. Use this to your advantage! Leveraging your existing relationships and encouraging them to buy a relevant product or service that can actually help them is another profit center to make money online. As we go through the structure of a review page, keep in mind that we will largely be using the 3 step process of educating over selling as the basis for creating a review page. Read on for the formula of a successful review page to make money online. Start off with a catchy and straightforward headline on the page. Most times, this will be in the form of a promise on how to solve the problem or issue your customer is having. This can be something like “Lose weight by Christmas with 20 minute daily workouts”. You want to be very specific and make sure you are giving accurate information that is relevant to the audience and to the point. Next, you want to frame the challenge or problem people are trying to overcome. You do this by relating to your audience by talking about your own problem or experience. This is where you want to empathize with your audience and let them know that you have been where they are and have overcome the problem and they can too. The next step is educate your audience on the product. Show them product, preferably in a video if possible and show them how it will make their lives easier or better. Highlight the key benefits. Use this space to show how people can use the product in their lives. Getting them to see themselves benefiting from the product is key here. Step number 4 in the process is to offer some validation for the product. This can be in the form of a money back guarantee or a testimonial from a previous satisfied customer. This could also be a star rating from actual users of the product or anything else to solidify the credibility or trust of the product. The more believable the 3rd party validation is, the more likely people are to buy. Finally and perhaps the most important component of the  review ...

The post Creating a Review Page to Boost your Affiliate Marketing appeared first on How To Make Money Blogging - Which Of These 8 Blogging Mistakes Are You Making ?.