Small Business Healthcare Recruiting Trends

One thing threatening the future of health care at the local level is a private practice’s ability to attract top talent.

Small Business Healthcare Recruiting Trends

Without nurses and the staff needed to run a small doctor’s office, it’s more likely that the healthcare landscape will continue to shift to larger companies. The one “positive” is that it’s not just small businesses that are struggling to find qualified nurses.

“There is a severe nursing talent gap across all markets, so it’s no surprise to see the demand with small businesses in the U.S.,” said Indeed SVP and head of HR, Paul Wolfe.

Nurses of all kinds are right now the most in-demand small business healthcare jobs, according to data from Indeed.

Registered nurses (RNs) are the most in-demand profession right now. Then there are Nursing Assistants, the second most in-demand small business healthcare job. Nurse Practitioners (4th), LPNs or Licensed Practical Nurses (5th), Medical Assistants (9th), and Directors of Nursing (10th) all made the top 10 list, too.

Private Practices Also Need Doctors

Physicians, from just general Physicians, Family Medicine Physicians, and Internal Medicine Physicians are in demand at private practices.

Indeed calculated the number of postings for healthcare job titles for businesses with less than 200 employees for the last year.

Wolf says, “Private practices are a large part of the small business healthcare landscape and are in constant need of high skilled positions that often require an advanced degree.”

This article, "Talent Gap Puts Small Private Practice Doctors Offices in Tough Hiring Position" was first published on Small Business Trends

7 Client Relationship Management Strategies

So much time and effort is put into acquiring clients, yet very few businesses spend the same energy nurturing existing relationships. This is unfortunate, since a current customer is much more profitable than a new one.

Relationships: The Heart of Business

We, as a business community, often try to make success too complicated. We focus on all of these little fragmented components while ignoring the one thing that matters.

“The key to business success is winning and keeping customers,” entrepreneur Steve Tobak definitively says. “And the key to winning and keeping customers is, and has always been, relationships. The world’s greatest business experts — Peter Drucker, Mark McCormack, Regis McKenna and others — have all said the same thing in one way or another.”

Sadly, entrepreneurs and business owners like to spend all of their time and energy on things like social media, productivity hacks, advertising techniques, etc. These can all be helpful little elements, but their value begins to pale when you look at them within the context of the bigger picture.

“No matter what you do for a living or aspire to become, none of those fads du jour will have a material impact on how things turn out for you or your business,” says Tobak. “But building real relationships with real people in the real world will.”

Client Relationship Management Strategies

Saying relationships are the heart of business success and actually prioritizing relationships are two totally different things. The latter takes a lot of hard work over a lengthy period of time, but there’s no better time to start than now. Here are seven client relationship management strategies to consider.

1. Respect the Client’s Time

Time is the most precious and finite resource you and your clients have. If you want to build healthier relationships, you have to respect their time. Here are a couple of ideas to help you do that:

  • Don’t just tell a client to drop by if they want to meet with you. You’ll inevitably be in the middle of something and have to make them wait. Open yourself up to clients and allow them to schedule appointments with you. There are free tools that can automate this process.
  • Small talk is definitely part of building relationships, but recognize when it’s time to talk shop. Don’t waste a client’s time. Get straight to business and you’ll be seen as respectful and self-aware.

This might seem like a really small thing, but it sets the tone for the rest of the relationship. When you extend respect, you’re telling your client that they matter to you — it doesn’t get much better than that.

2. Get Face to Face

When things go wrong and the client knows, call. Email does not always translate circumstances or feelings well as there is no voice inflection and a client usually places more value on a phone call,” entrepreneur Marshall Zierkel suggests.

While Zierkel is right — a phone call is better than an email — there’s something that’s even better than a phone call: meeting in person. If at all possible, you should get face to face with clients — when things go right, wrong, or are otherwise indifferent. The more you’re able to be face to face with a client, the stronger your bond will grow.

3. Over Promise and Under Deliver

It’s a cliché saying, but it can’t be stressed enough: over promise and under deliver. If you make this a habit, you’ll rarely put yourself in a situation where you’ll let a client down. Instead, you’ll dramatically increase your chances of looking good — even when you barely exceed your own expectations.

4. Don’t Burn Bridges With Pettiness

How many times do you let small, petty things cost you a relationship with a client? Entrepreneur Craig Valine is one of the first to admit how dumb he used to be in this area. As he explains, there was a time where “I wouldn’t return phone calls; I wouldn’t follow-up with a referral from a client; I’d miss an appointment and not call to apologize; I wouldn’t pay my vendors on time; I’d squabble over a few dollars; or I’d act apathetic from a good deed from another.”

How many times have you let something small and petty cost you a relationship with a client? If you’re honest, burning a bridge rarely turns out to be a positive thing when you look back on a situation. Try to understand this and be willing to lose the battle in order to win the war.

5. Set Mutual Goals

Do you ever feel like you and your client are on totally different pages? Well, it’s probably because you are. You have your objectives and your client has his. The solution to this common issue is to set mutual goals from the very beginning.

As soon as you start a new project with a client, sit down together — face to face, if possible — and come up with mutual goals. This puts you both on the same page and gives you something to point to later on when challenges arise.

6. Build Credibility Over Time

It takes time to build credibility, so stop trying to make it happen overnight. So what if a client doesn’t fully trust you the first or second time you meet? You haven’t done anything to make him trust you!

Remember that trust takes years to build and can be destroyed in a matter of minutes. Be consistent and methodical in how you deal with your clients. Focus on slowly building credibility with each and every thing you do and say. With this sort of conscious precision, you’ll eventually wake up and realize that you have healthy client relationships that are defined by trust.

7. Be Transparent and Human

Stop trying to be such a polished version of yourself in front of customers. In an effort to clean yourself up, you’re actually cheapening your image and transforming yourself into someone you aren’t. They don’t want some ideal image of you. They want the real deal.

Mistakes are going to happen and it’s much better to be open about them. This proves that you’re human and, while they may be frustrated at the moment, it ultimately puts them at ease.

How Are Your Relationships?

How would you grade your client relationships on a scale of 1 to 10 right now? If you’re like most, you’d probably struggle to honestly reach a 5 or 6. You might even fall closer to the 1 end of the spectrum, which is — unfortunately — totally normal these days.

In an effort to push your business to the next level, you have to start prioritizing client relationships over things that really don’t matter in the grand scheme of things. It’s hard work, but the payoff can be tremendous.

Meeting Client Photo via Shutterstock

This article, "7 Strategies for Better Managing Client Relationships" was first published on Small Business Trends

“I wish I had known about that happening last night, I would have gone.” And, “I’m so bored. I don’t have anything to do.” There is no good reason to ever hear these phrases spoken again.


Never mind Google search, Facebook, and so many other familiar Internet tools. Don’t even think about blaming your favorite coffee shop running out of the weekly pub with a social calendar for your lack of plans on a Friday night. You should know what events are taking place in your neighborhood, with just a few taps on your cell phone or keyboard. With VSPOTZ, you should always be on top of what’s going down around you and always be able to find something local to do.


VSPOTZ is “a local event search engine and web application that allows users to search for events by location.” What sets it apart from other tools focused on local discovery? VSPOTZ directs you to truly local events, not just events slated in the nearest city or metropolitan area.




Cities tend to do a good job of promoting themselves and enjoy substantial media coverage for their local scene. If you’re outside of a major hub…? Not so much. Event search engines tend to provide users with results oriented around the nearest major destination – which may or may not be ‘local’. We’ve still been lacking a comprehensive local search engine that works regardless of where you live.


VSPOTZ has stepped up to the plate, making it easy for anyone to find event information in their local area. Users can search by event, venue, state, category, or what’s happening today. This means that, with minimal effort, you can learn about nearby events in advance. Find out about all those small community gatherings, concerts, fairs, markets, and other activities that previously have mostly taken luck or insider knowledge to know about and attend. You can also turn to VSPOTZ whenever you find yourself with free time, to check out what’s going on that day. Whether you’re a planner or like to do things spontaneously, VSPOTZ ensures that you can find all the events of interest to you where you live, anytime.


With an internet connection, you’ll always be able to know about local events thanks to VSPOTZ. Ready to never miss out on free wine tastings, game nights, seasonal bashes and other fun local activities? Visit to begin searching for local events.


Photo Credits

VSPOTZ | siriwat sriphojaroen/Shutterstock

The post Find Truly Local Events With Ease Using VSPOTZ appeared first on KillerStartups.

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3 Essential Calculators that Will Help You Do Cost Benefit Analysis for Reducing Energy

Cost-benefit analysis (CBA) is a method applied to compare the cost of a project or appliance with its benefits. Small businesses need to save where they can and one place where companies may be able to lower what they spend is on their energy bills, according to Constellation, which provides solutions for homes and businesses.

By carrying out a cost benefit analysis on commercial appliances and features, businesses can have a greater understanding of their energy consumption, the effectiveness of energy saving efforts, and where further valuable savings can be made.

ENERGY STAR® provides interactive calculators designed to help small businesses estimate energy and cost savings for energy-efficient products.

Take a look at the following three essential calculators that can help you do a cost benefit analysis for reducing energy on several common commercial appliances.

Energy Cost Savings Calculator for Air-Cooled Electric Chillers

In a typical commercial building, chillers can be one of the biggest consumers of electricity. The Federal Energy Management Program (FEMP) has calculated that a 175-ton, air-cooled chiller meeting the mandated 10.05 energy efficiency ratio saves money if it costs no more than $5,690 above less efficient models.

ENERGY STAR® provides a cost calculator that small businesses can use as a screening tool, which estimates an air-cooled electric chiller’s lifetime energy cost savings at various efficiency levels.

This cost benefit analysis calculator for reducing energy of air-cooled electric chillers uses an energy efficiency ratio (EER). The EER is the ratio of net cooling capacity to the total input rate of electric power applied in watts.

The efficiencies expressed as an EER are converted into kilowatts per ton using the formula: kWton = 12/EER.

ENERGY STAR’s cost benefit analysis calculator for reducing energy of air-cooled electric chillers only provides data about the relative difference between two equivalent products, all other factors being equal.

When using this calculator, a small business must enter whether the project is a new installation or a replacement. The performance factors must also be entered, including whether the new design will be handling a full or partial load.

The calculator user must also enter the new chiller’s cooling capacity in tons, as well as what the full-load efficiency is of the new chiller in EER. The partial-load efficiency of the new chiller must also be entered in EER.

The cost factors must also be punched into the calculator, including the current cost of energy per kilowatt hour. The user also needs to enter the annual hours of operation in equivalent full-load hours.

When the data has been entered the calculator will determine the energy cost savings of the appliance.

Energy Cost Calculator for Compact Fluorescent Lamps

Lighting is an unavoidable energy cost for small businesses. By using an energy saving calculator, small businesses can see how much they could save in money and harmful emissions by switching to more energy-efficient light bulbs.

ENERGY STAR’s calculator for compact fluorescent lamps determines the payback period for your small business’s investment in more energy-efficient bulbs.

Small businesses must enter their existing incandescent lamp wattage, the costs of incandescent lamps in dollars and the incandescent lamp life in hours. You’ll also need to enter the projected wattage for your replacement lighting along with the expected cost of using them and their projected life (6,000 hours for moderate use and 10,000 hours for high use).

Further information required by the energy cost calculator for compact fluorescent lamps includes the number of lamps in the retrofit project, the hours operating per week, the average cost of electricity, the relamper labor costs, the time taken to retrofit all the lamps in the project and the time taken to relamp one lamp.

The calculator enables small businesses to figure the simple payback period for a lamp replacement project, as well as the simple payback period of spot relamping.

Savings Calculator for ENERGY STAR®-Qualified Office Equipment

The savings calculator for ENERGY STAR®-qualified office equipment was developed by the U.S. EPA and Department of Energy in order to estimate the energy consumption and operating costs of office equipment and the savings businesses can make with ENERGY STAR®.

The calculator compares new ENERGY STAR®-qualified products to the average available non-qualified new products. The average savings may vary depending on the use of office equipment and other factors.

Users of the calculator need to type in where their equipment will be used, including whether it is for commercial or residential use, the location, and the electric rate. The average commercial electric rate in the U.S. is $0.128/kWh, but if you know your own rate, you should enter it on the calculator.

Users of the calculator must enter what office equipment they are planning to purchase, as well as the quantities of the equipment. Performance levels of the devices should be stated, as well as the number of units turned off at night and the number of units with sleep settings and low power enabled. The additional cost per unit for ENERGY STAR®-qualified models must also be entered onto the calculator.

The energy efficiency of printers, VoIP Phone equipment, signage and multifunction devices can also be determined using the savings calculator for ENERGY STAR®-qualified office equipment.

The calculator then provides a results overview, informing small businesses of the approximate  savings they will see each year and over the life of the equipment. The calculator also informs users of the carbon dioxide emissions reduction annually by choosing ENERGY STAR® equipment.

To learn more about cost saving energy options for your small business, contact Constellation today.

Calculating Photo via Shutterstock

This article, "3 Essential Calculators that Will Help You Do Cost Benefit Analysis for Reducing Energy" was first published on Small Business Trends

The practice of yoga offers a beautiful journey of self-awakening and self-correction. Not that the journey is always pretty, or that the average yoga mat is of great help. If you enter a studio with any joint or limb pain, a slab of sheet metal provides similar cushioning. If you perspire (at some point of each class, you almost always will), your mat will feel better suited for a water slide than helping you to sustain poses.


And a mat that causes frustration is counterproductive to say the least. Which is why aspiring yogis will rejoice to learn about Artletica, an athletic products company specializing in artistically designed yoga mats and apparel.


Collage for KS


Artletica Founder Alex Vainer shares the experience that drove him to create the company: “Throughout my yoga practice, I found that most yoga mats were often plain and flavorless. The few mats that did have a design were of poor quality and hardly struck me with their charm. I was missing the artistic touch and creativity that a superb mat should encompass. Therefore, I embarked on a journey to create just that – an eco-friendly, high-quality exercise mat that was stunning in design.”


More than 400 people submitted over 1,000 designs in an international contest that resulted in the stunning designs chosen for Artletica maps. Selected for nature-inspired themes and vibrant hues, the mats radiate the inspiration of India and the Far East while also “capturing the modern monochromatic concepts born in New York City.”


Not only are the designs beautiful, they introduce a new layer of safety. They’re printed directly onto the mats making the mats slip-resistant, unlike the typical mat’s ordinary micro-fiber surface. What’s more, the mats offer exceptional cushioning for greater support and comfort.


yoga NYC


Given that one definition of yoga is the resolution of all conflict, several yogis have no doubt found it… problematic to damage the environment for the sake of your own wellbeing. Artletica mats assist mindfulness in this regard as well. Each mat is crafted from the natural rubber of the Para rubber tree. Moreover, all mats and packaging are fully recyclable and biodegradable.


We’ll have to watch the news cycles to find out if Artletica mats spark spontaneous chanting of Om, but people have already shown remarkable interest in obtaining these mats to enhance their yoga bliss. The Kickstarter campaign to launch the mats into the world surpassed its fundraising goal in under an hour!


Explore rewards still available and to learn more about these eco-friendly, artistically designed mats by visiting the campaign here.


Photo Credits


The post Artletica Rolls Out Extraordinary Exercise Mats appeared first on KillerStartups.