carolynhadlock: Leo Burnett Built a Livable Model of Van Gogh’s…





carolynhadlock:

Leo Burnett Built a Livable Model of Van Gogh’s ‘Bedroom’ That You Can Rent on Airbnb

Adweek:

The Art Institute of Chicago’s latest exhibit, opening Feb. 14, brings together all three versions of Van Gogh’s “The Bedroom” for the first time in North America. To commemorate the exhibit, Burnett in Chicago worked with the museum (and media agency Spark) to build a full-scale, livable model of the work in a historical downtown Chicago building.

“We thought the best way to help people understand Van Gogh’s life was to invite them to spend a night in this room,” said Burnett associate creative director Pete Lefebvre.

I’ve been saying for a while that brand collaborations, facilitated by agencies are going to be part of our future. Who better to matchmake brands in an entirely new way than agencies after all? h/t Leo Burnett. Jealous.

#Ad in focus: #LeoBurnett brought to life #VanGogh’s Bedroom & it’s available for booking on #AirBnB.