Sticking Around.

In a time where competition is fierce Apple and Android have been at each others throats. Both tech giants have spent years one-upping each other for the title of who’s the best.

Apple unveiled the new iPhone 7 today and it has all the bells and whistles. Samsung unveiled the galaxy s7 not too long ago and again, it has all the bells and whistles.

Here’s the thing about both Android and iPhone. Both companies aren’t going to attract new customers. I know people on both sides and they’re pretty cemented in their belief. For those who do wander to the other side it doesn’t take long for them to go back.

It’s come to the point where it’s about brand loyalty.

Apple appeals to a certain audience as does Android. The key is to deepen that loyalty and getting consumers to spend more.

That’s how marketing at this stage is done.

Ask yourself, do you really need a new iPhone? The answer is probably not but the new one is so intriguing. You need it to be waterproof and who doesn’t want the old school, jet black covering?

Tech companies aren’t the only ones who go by this model.

Jordan has been selling the same sneakers for 20+ years. Why on earth are people still buying them?

Outside of the limited supply Jordan sells different colorways that won’t be seen again for years. By doing that, along with only releasing a few numbers each year, Jordan remains relevant and keeps his loyal customers coming.

The hardest thing to do as a company is keeping customers engaged in what you’re selling. After the initial introduction of your product dies down one needs to find out what the customer enjoys/needs and exploit it. If not it’s inevitable that you’re going to fade to black.

As always, thanks for reading.

Apple of our Eye

The Olympics are underway.

I, like many of you, have been glued to the television watching athletes who have spent years training for this one moment. We cant turn our eyes away from the number of events that we aren’t used to watching. America is dominating the Olympics but with so many repping the red, white, and blue how does one stand out? As an American Olympian how do you catch America’s eye and possibly become a darling?

Listen up, athletes. I’m going to tell you.

Number One: be passionate. American loves its sports, no matter what it is. As long as you’re doing something on behalf of the USA then you’re automatically going to have a following. A way to make that following larger is to show emotion. We want our athletes to care, and show us they care. Wear your heart on your sleeve but don’t let it lead to your downfall. That’s not a good thing.

Number Two: have flair. This goes in with passion. Athletes with flair (swagger) jump off the screen. Our eyes are immediately drawn to the confident athlete. It’s just like all other walks of life, confidence is key.

Number Three: identify, and defeat, the “bad guy” There’s nothing more American than taking down what’s perceived as the bad guy. The Miracle on Ice is one of the greatest moments in Olympic history because we took down the Soviet Union. The Olympics always have a way of reflecting the current state of the world. Using that to your advantage will give you a leg up in the states.

Number Four: WIN! This is most important. Winning a gold medal puts you in a class that the majority of Americans will never reach. A royalty that can never be taken away. Dominating your way to victory is better but gold is gold no matter the margin of victory.

That’s an easy, four step guide on how to stand out during the Olympics. Now go out there and win one for Old Glory. USA USA USA USA!

As always, thanks for reading.

Go Crazy. 

Unless you live under a rock you probably understand the sensation that is Pokémon Go. 90′s kids are rejoicing as we stroll around this great nation looking for our favorite characters. I must admit, I didn’t get the hype until I gave it a go. Now I’m hooked. I actually walked half a mile yesterday because a Squirtle was in the area. 

The amazing thing about this phenomenon is that Nintendo has changed the way we’ve interacted with apps forever. Augmented reality has given consumers a way to interact with their environment in ways that no one could dream of. 

Imagine, playing angry birds using your environment. Instagram giving you suggestions for pictures depending on where your phone is. It’s something that has unlimited potential. 

It’s sort of like a huge scavenger hunt in real time. 

The fear, though, is that these companies will have access to a lot of personal information. Not only will they have your exact location but most apps require an email address in order to work. Nintendo has already caught flak for “needing” access to your gmail account in order to participate in the game. 

I personally don’t think that will be a huge hurdle for companies to jump. If your app is as addictive as Pokémon Go then users won’t care what you need, as long as they can participate. It’s up to the app creators to make an experience worth giving up so much personal information for. With the technology and ingenuity available today that shouldn’t be too hard to accomplish. 

Excuse me, Pikachu is here.

As always, thanks for reading. 

The Come Up

A while ago I wrote about how Apple is changing consumer behavior and how they essentially ruled the world.

Man, how times have changed.

Apple release its second quarter earnings back in March. Though the company brought in $50.6 billion (yes, that’s a B) it’s down for the first time in thirteen years. Don’t be fooled, Apple is doing just fine. They have more than enough money.

The company has to be a little shaken though. Last year the company posted $58 billion in revenue for its second quarter. That’s a 13% drop when comparing the two quarters.

The reason Apple has seen a minimal decline is because its main rival, Samsung, have found a way to compete with the tech giant.

Samsung figured out that their tech will probably not, or at least not right now, match Apple’s so they’ve taken an alternative route. Samsung has jumped into the race by offering a variety of watches, phones, and other products that Apple doesn’t make.

They’ve even jumped into the virtual reality business.

Apple’s products are a one size fits all while Samsung allows you to shop for your size. A risk that is starting to pay dividends.

The thing that’s still working in Apple’s favor is their operating system and their fan’s loyalty to them. I’ve had an iPhone for years and I can’t dream of going anywhere else. That kind of brand loyalty is what still makes Apple a giant and the leader. Samsung is slowly closing the gap and Apple has to be looking over their shoulder.

If not then don’t be surprised is Samsung bites them in the…….

As always, thanks for reading.