And what’s more authentic than vintage advertising, right? So Chicago-basedMillerCoors and its Miller High Life brew have reached into the advertising vaults to exhume several vintage commercials from the late 1990s and early 2000s that will air in the weeks to come in 11 local markets in the Great Lakes region where the brew has a strong foothold.
It’s a rare thing when an advertiser brings back spots. In this case, the “vintage” spots originally ran in 2007. I remember watching the simple scenes and thinking that there would be a million copycat ads. And there were. And yet, these still feel fresh and original, even in their second run.
#Ad in focus: #MillerHighLife brings 2007 creatives back to life. A different take on #nostalgia; much more subtle, nuanced.