You There?

It happens every morning.

Ten minutes before my alarm goes off my phone lights up and I roll over to see what it is. Most of the time I think the worst because….I’m me but most of the time it’s an annoying email from someone wanting me to buy something.

I’m sure it’s happened to you, too. You’re waiting for that text back, an important phone call, an email, only to be disappointed by an email blast.

The question is, are they still effective?

Yes, having email marketing campaigns are a great way to reach multiply people in a short amount of time. The question is how does one make people read the material? We live in a time where marketing emails are like commercials, we skip them whenever we can. They seem to be more of a nuisance than anything else.

I don’t have all the answers but here are a few ways to make sure your email not only gets opened, but read.

First, add a coupon. This only applies to emails from businesses that sell things (duh) but the best way to keep people from clicking unsubscribe is to save them money. It’s also a great way to grow your email list, which is the goal to begin with.

If you’re not selling anything then you have to focus on having exceptional content. That is the key to anything related to advertising. Content is king and as long as your content is superb then the chances of your email being read grow exponentially.

Timing is also an important, and tricky, skill to master. When will your consumer be more than likely to read your email? Is it in the morning when they wake up? (probably not) Is it during work hours? You must figure out the optimal time to send your email. If not, it’s going to the trash and quickly.

I wish I had more for you but as the Joker once said, “If you’re good at something never do it for free.”

On that note, I’m out.

As always, thanks for reading.

Football, Pizza, Wings, Beer, and Advertising. I don’t have the data but if you polled America those would probably be the top five things associated with the Super Bowl. Football is over and I’m out of pizza, wings, and only have a few beers left so I guess the only thing to talk about is the advertisements. There were a lot of good ones this year, I really enjoyed most of them. Below are my top ten. Let’s get started.

Let’s dive in. Here is 10-6.

10. Mini USA: Defy Labels. 

Starting the list off will be recurring theme for me this year. Mini’s commercial may seem basic and something we’ve seen before. I agree but this commercial is bold.

I like bold.

Mini took every negative stereotype about its product and turns it into a positive. The sleek, deceptively spacious, vehicle opened the door to new audiences across the country.

Expanding your target audience during the Super Bowl? A huge win for Mini. 

9. Avocados from Mexico: #AvosInSpace 

Just like last year, Avocados from Mexico delivers with a wildly creative ad. The futuristic bit makes light fun of America’s social history. It delivers on every level in regards to pop culture digs. I’m a huge Seinfeld fan so the double dip reference at the end was the icing on the cake…..or avocado? 

You know what I mean. 

8. Heinz: Wiener Stampede 

 As a recently new dog owner this one pulled on the heartstrings. Heinz beautifully added imagery to condiments. The hot dog pun was perfect and the casting for each bottle, (did you see the cute kid?!!) was spot on. 

Well done Heinz, well done. 

7. Hyundai 

I’m cheating a little with this pick. Every single commercial Hyundai aired was great and set many different tones. You have the funny ads (like the one posted) and other ads that showed a more serious side to the car maker. Hyundai has a batting average of one thousand after last night. 

Hyundai invested a lot of money into this year’s Super Bowl. I wonder if they got a buy 3, get one free deal for the airtime? 

The Better Spot. 


The Chase 

6. Shock Top: Unfiltered Talk 

I get it, this kind of humor may not appeal to everyone. Shock Top took a risk but it’s sure to payoff. With TJ’s Deadpool movie coming out Friday it gives the Shock Top brand an indirect rub. The quick wit and jokes are right up his alley and it appears to be up Shock Top’s too. 

I’m thirsty. 

That’ll do it for the bottom half of my top ten Super Bowl L commercials. Click here for the top 5! 

Thanks for coming back to read my top 5 Super Bowl L commercials. If you missed 10-6 then click here

5. T-Mobile: Drop The Balls

Talk about turning a failure to success, or a phoenix rising from the ashes.

If Steve Harvey has taught us anything throughout his Miss Universe fiasco is the power of taking responsibility and being able to laugh at yourself. Yes, Harvey fell prey to the Twittersphere but now he’s getting the last laugh. The Steve Harvey brand is stronger than ever. 

Anyone else see the irony of a comedian going through something like this or is it just me?   

4.Toyota: The Longest Chase 

Toyota went the same route Mini did for the game this year. The goal was to change the view on a car that is mostly made fun of.

Mini did a good job with their ad but Toyota did a great job.

The longest chase shows the pros of the Prius while also showing America’s love for the little guy. 

Money well spent. 

3. Turkish Airlines: Fly to Gotham City/Metropolis

I had to catch this one online and I’m glad that I did. Most movies released the usual 30 second trailer during the Super Bowl but Batman v. Superman took an alternative route. Teaming up with Turkish Airlines to promote the film is pure genius. It also allows us to see the DC Universe for the upcoming film. If you weren’t excited about the movie then seeing Jesse Eisenberg’s version of Lex Luthor should, at the very least, peak your interest. 

Using a real airline to promote fictional cities adds a sense of realism the the film. DC has its work cut out if it wants to compete with Marvel but they’re on the right track with ads like this. 

Here is the Gotham trailer. 

2. Buick: Cascada Convertible

For years Buick has tried to change the narrative that their cars aren’t just for retirees. They’ve done a great job appealing to new audiences. It’s risky to use items that arefamous in pop culture but Odell’s catch is iconic and pays homage to it just right. Odell’s reputation on the field may have taken a hit but his star power is as strong as its ever been.  

Buick is starting to carve out piece of the automobile market. 

1.NFL: Super Bowl Babies 

The NFL gets a lot of things wrong. They way they handle domestic violence cases and other matters that affect the game are only a few black eyes the league has taken.

The one thing they do get right is advertising. The Super Bowl Babies spot was great. Using choirs of all different ages and etas id a great way to show the diversity of their fanbases. Having Seal there as a guide adds the little star power that pushed this over the top. 

As an Eagles fan it pained me to put this at number one. I’m not worried though, we will be making an appearance soon……hopefully. 

I know what you’re thinking, where is the Doritos ad? I enjoyed that one too but it ended being on the outside looking it. 

What do you think? Did I miss one of your favorites? Let me know. 

Take a look at my top 5 worst ads from the Super Bowl. 

As always, thanks for reading.  

The Super Bowl isn’t just the biggest stage for the NFL’s biggest stars. It also serves as a platform for companies to build their brands. The Super Bowl and commercials are about as traditional as coffee after dessert. Brands are built, and torn down based on the events of one day. A lot of brands hit it out of the park this year. For these five, however, it might be time to go back to the drawing board. 

Here are my top 5 worst Super Bowl ads. 

5. Mobile Strike: Arnold’s War 

This ad was a little out there to me. All of a sudden an elevator full of strangers engage in a full out war? Maybe I’m thinking a little too deep since it’s an app but the overall commercial didn’t do anything special.

4. Bud Light: The Bud Light Party

I think a rule that often gets forgotten is that star power doesn’t equal greatness. I like Amy and Seth but this ad just didn’t click. Bud Light tried a little too hard with this one. The sexual innuendos are better suited for subtle jokes in a movie, not a 60 second spot where they’re smashed back to back. It seems like this campaign is just getting started so hopefully Amy and Seth can make some magic. 

3. LG: Man From The Future 

Taken meets Tron. 

That pretty much sums up the feel of this spot. Liam Neeson is a mysterious figure (sound familiar?) who opens a whole new world. I feel like if you pay Neeson to be in your ad he better disarm and beat someone up with three moves. 

2. Mountain Dew: Puppymonkeybaby 

What. The. Hell.

I guess Mountain Dew wanted to show America what life is like during an acid trip. The puppymonkeybaby creation is scary and will probably haunt a dream of mine in the near future. Manbearpig worked for South Park because it’s a cartoon and it was used to make fun of Al Gore. 

It’s time to shut this campaign down and kickstart a new one, immediately. 

1. Michelob ULTRA: Breathe 

When I first saw this ad three things ran through my mind. “Is this a gatorade commercial? Maybe Nike. No, Adidas.” Then when I saw the Michelob bottle I was confused. Why would a beer make an ad about working out? Wouldn’t that ruin the workout? After going to the gym I don’t crack open a beer to wind down. I get their, go the extra mile message, but it should have been aimed at how their beer goes that distance for quality, not health. 

What do you think? Did I miss anything? Let me know in the comments below. 

To see my top ten ads click here

As always, thanks fore reading.