Unless you live under a rock you probably understand the sensation that is Pokémon Go. 90′s kids are rejoicing as we stroll around this great nation looking for our favorite characters. I must admit, I didn’t get the hype until I gave it a go. Now I’m hooked. I actually walked half a mile yesterday because a Squirtle was in the area.
The amazing thing about this phenomenon is that Nintendo has changed the way we’ve interacted with apps forever. Augmented reality has given consumers a way to interact with their environment in ways that no one could dream of.
Imagine, playing angry birds using your environment. Instagram giving you suggestions for pictures depending on where your phone is. It’s something that has unlimited potential.
It’s sort of like a huge scavenger hunt in real time.
The fear, though, is that these companies will have access to a lot of personal information. Not only will they have your exact location but most apps require an email address in order to work. Nintendo has already caught flak for “needing” access to your gmail account in order to participate in the game.
I personally don’t think that will be a huge hurdle for companies to jump. If your app is as addictive as Pokémon Go then users won’t care what you need, as long as they can participate. It’s up to the app creators to make an experience worth giving up so much personal information for. With the technology and ingenuity available today that shouldn’t be too hard to accomplish.
Excuse me, Pikachu is here.
As always, thanks for reading.