It happens every morning.
Ten minutes before my alarm goes off my phone lights up and I roll over to see what it is. Most of the time I think the worst because….I’m me but most of the time it’s an annoying email from someone wanting me to buy something.
I’m sure it’s happened to you, too. You’re waiting for that text back, an important phone call, an email, only to be disappointed by an email blast.
The question is, are they still effective?
Yes, having email marketing campaigns are a great way to reach multiply people in a short amount of time. The question is how does one make people read the material? We live in a time where marketing emails are like commercials, we skip them whenever we can. They seem to be more of a nuisance than anything else.
I don’t have all the answers but here are a few ways to make sure your email not only gets opened, but read.
First, add a coupon. This only applies to emails from businesses that sell things (duh) but the best way to keep people from clicking unsubscribe is to save them money. It’s also a great way to grow your email list, which is the goal to begin with.
If you’re not selling anything then you have to focus on having exceptional content. That is the key to anything related to advertising. Content is king and as long as your content is superb then the chances of your email being read grow exponentially.
Timing is also an important, and tricky, skill to master. When will your consumer be more than likely to read your email? Is it in the morning when they wake up? (probably not) Is it during work hours? You must figure out the optimal time to send your email. If not, it’s going to the trash and quickly.
I wish I had more for you but as the Joker once said, “If you’re good at something never do it for free.”
On that note, I’m out.
As always, thanks for reading.