Last Thursday I was sitting at home. It was a beautiful night but my girlfriend and I stayed in. The season premiere of Grey’s Anatomy was about to start and I wondered how I was going to kill an hour while she watched Shondaland. I started going through my timeline and the most amazing thing happened.

There was a link to watch Thursday Night Football on Twitter. In HD.

To say I was happy is an understatement.

Earlier this year the NFL and Twitter came to an agreement that Thursday Night Football could be streamed, for free, over Twitter. A move that was questioned at the time but boy am I happy that it happened. Thursday Night Football has always had a reputation for being hard to watch, being that players only have three days to rest and all.

Anywho, the NFL needed to find a way to get more eyes on the game and they most definitely have found their solution. By streaming free on Twitter the NFL had tapped into a new way to promote its product. It’s hard for people to sit in front of a TV for three hours so by streaming over Twitter allows mobility. It also allows people easier access to the most popular sport in America. Most people have a Twitter account but if you don’t then you’d be more than tempted to sign up now.

The NFL is all about the fan experience. The more fun fans have the more money they’ll spend on the product. Streaming games on Twitter is a innovative way to enhance how fans experience the game.

The NFL get many things wrong but this is a success.

As always, thanks for reading.

Push Start.

I don’t know if you’ve been living under a rock but Madden was released earlier this week.

For the foreseeable future people across this great nation will log in numerous hours building franchises, challenging friends, and trying to recreate highlights that they see on Sunday.

Madden is just a small section of what has become a recent phenomenon for a lot but a “business as usual” for others. The power of gaming has been felt for decades. Many friendships have been strengthened, and ruined, by video games.

Why is that?

Games bring out a side of a person that’s usually tucked away. A side that’s highly competitive, intense, funny, and many other emotions. Games help people blow off steam. It’s a safe way to express yourself without repercussion.

For some, gaming is a way of life.

With esports on the verge of becoming the next big thing gaming has also turned into a community. A place where people can connect no matter how far they are apart. Gaming has made the world smaller, mostly in a good way. Sure, you’ll deal with trolls but that’s everywhere now.

Gaming also lets people experience new worlds and explore places that we could only dream of. We get to be our favorite characters and walk in their shoes.

The best part? Gaming is only getting better. With enhanced systems, better graphics, and virtual reality on this is definitely the golden age for gaming.

As always, thanks for reading.      

The Death of a Brand?

ESPN has gone through a lot over the past year.

Big time names like Colin Cowherd, Bill Simmons, Mike Tirico, Skip Bayless, Jason Whitlock, Ray Lewis, and Chris Carter have left the worldwide leader in sports for different reasons. The company has gone through massive budget cuts in order to stay afloat and the talent, as well as the little guy, have suffered the consequence of saving the bottom line. This mad exodus has many wondering if this is the end of ESPN.

Short answer, no. ESPN shouldn’t be worrying from a brand perspective.

The thing about sports is that people will always obsess about them. For decades ESPN has been the sports mecca and that won’t go anywhere anytime soon. Sure, if you go on twitter you’ll find those who complain that ESPN pushes a certain agenda and silence those who don’t comply. But if someone complains alone in the woods do they make a sound?

ESPN still has a lot of talent on their roster. The good thing for them is that talent still wants to work there. I’d bet a small fortune that anyone at FS1 and NBC Sports would jump at the opportunity to be poached. ESPN offers the biggest stage, better resources, and more opportunities than any of its competitors.  

That’s their saving grace through all of this. If ESPN wants to make it past this storm they have to sell that. They also have to sell that they can create stars because of those opportunities. As long as ESPN remains the worldwide leader then they shouldn’t be too threatened.

As always, thanks for reading.