A New Path

Twitter may have struck gold.

If you haven’t heard, the social media site was chosen by the NFL to stream Thursday Night Football (TNF). Users will be able to stream games from Twitter’s platform. The icing on the cake is that you don’t have to own a Twitter handle to watch (but who doesn’t have one of those?) Only ten games will be available thought Twitter but it’s still a victory.

By having live games streamed Twitter has blazed a path to take social media to the next level. Twitter can now earn even more revenue and the NFL can get their product out to a vastly bigger crowd. If there’s one thing we know about the NFL it’s that they’re always looking to expand its audience.  

Twitter has been hot on Facebook’s heels throughout the years and this might be the final step into overtaking the social media crown.

Why is this so important?

Social media sites now know they can expand their platform beyond their current audience. More people will tune in through Twitter than by watching it the old fashioned way. People will now have the option to watch the game from literally anywhere. The versatility alone makes this valuable.

If they’re smart they’ll add extra features that would only be available for those who have handles. Twitter’s value will skyrocket and set the trend for other sites like Periscope.

If this goes well we should seeing other sites line up to stream content from other leagues. People spend a lot of time on their phone, finding a way to reach them there is the right way to expand the social media experience.

As always, thanks for reading.  

Chipotle is in hot water.

If you’ve been in your own bubble for the past couple months let me get you up to speed. 53 people, mostly located in Washington state, have been infected with e coli thanks to Chipotle. The outbreak has forecasted sales to go down 8%-11%.  Not to mention that their once golden reputation has been tarnished

Chipotle will definitely pay the price both monetarily and relationships wise. People just don’t trust them anymore.

How can the popular chain bounce back?

It’s not impossible, many restaurants (Taco Bell) have bounced back from a food born illness breakout. The key, for Chipotle, is to not worry about sales at this point. They need to build up their brand equity with its customers.

They’ve already gotten a jump on that aspect. The CEO has written a letter to the public and has sworn that they are looking into safer food practices. That’s a great place to start but work still needs to be done. If Chipotle wants to get the people back on their side the goal must be to rebuild trust in a visual sense. We need to see, with our own eyes, the measures Chipotle has gone to make their food safer. Personally, I would take a camera to the stores where the outbreaks have been documented and show those markets the steps taken. Those people are more fearful than those of us in states where the outbreak hasn’t reached. I would also visit other locations to make sure that food was being handled properly.  

It may take some time and a lot of traveling but in the big picture it’s worth it. Gaining the public’s trust should be the company’s primary goal. Once the trust has been established the sales will follow.

Chipotle will bounce back from this. Their following is too big and there isn’t a real threat out there to take the top spot. Once they get the outbreak situation under control the media will stop reporting about it. After that it’ll go to the back burner and restaurants will start overflowing again.

I know my weekly Chipotle Friday event is gearing up to come back from its hiatus.

As always, thanks for reading.

Fast Forward  

I think we spend a good portion of our day trying to avoid advertisements. Whether it’s trying to fast forward through a commercial or waiting for those 5 agonizing seconds to pass before you can watch something on Youtube, consumers are tired of being force feed products and services that we don’t have any interest in.

Let’s be honest, they’re annoying.

The goal of advertising, as with most things in life, is to make money. Sponsors give money to a platform and in return that platform gives a shoutout to that sponsor. That’s how it works. We, as consumers, just have to deal with it.

There are some platforms that are a little behind on that trend. Well, they just haven’t figured out how to force us to consume what they’re selling.

I’m a big podcast guy. I listen to them in the morning while shaving, at work to pass the time, or whenever I don’t feel like watching TV. The great thing about podcast is that there’s something for everyone.  

I’ve noticed, especially on the ESPN platform, that advertisements have found their way into the podcast. Unlike radio, the ads are separate from the actual podcast. What I mean is that, during a podcast, the commentator will say, “and now we’re going to have a 15 second break.” That’s music to my ears. As a consumer it’s great to know when an ad is coming. It makes it a lot easier to fast forward and get back to the content. I’m surprised that sponsors haven’t picked up on that and changed the format. If you listen to ESPN radio then you know that the radio host will read sponsor ads in the middle of a topic to make sure the consumer can’t turn the dial. If sponsors want to get the best value for their dollar then they might want to start having their ads read instead of having a commercial play.

But I’m not complaining.

As always, thanks for reading.

Bonus: Here are some of my favorite podcasts. (A lot of sports, fyi)

The Dan LeBetard Show 

His & Hers

The Right Time with Bomani Jones 

Afterbuzz The Walking Dead 

The Bill Simmons Podcast