The Life and Times

We’re getting serious af this week. If that’s not your lane then I understand, I promise I’ll bring some of the usual heat next week.

I don’t know if you’ve noticed but it’s election season. Every single time I log onto Facebook it’s a meme of one party dissing another or someone demeaning someone for something….it’s exhausting.

One of the most frustrating things about this election season is the stance on police brutality within the black community. I, as a black man, am petrified by what’s going on around me. Seeing fellow men of color being shot for virtually nothing puts me on edge everyday.

Side bar: please, don’t come running in my mentions with “black on black crime” retorts. It’s played out and has no relevance to the issue at hand. You’re just a troll trying to deflect what’s going on. Go back to your bridge.  

Back to the topic, being a black man in America today is being in a constant state of fear and being feared. That at any moment your life can take a dark, twisted turn for the absolute worst. All because of the melanin in your skin.  

For those screaming, “not all cops are bad.” I agree, but please see the side bar written earlier.

I’m sure many of you reading this are saying that it’s an exaggeration. Life can’t be that hard for black men and I’m being dramatic. Get over it, slavery and racism are over. (that’s my favorite line ever.)

Allow me to tell you a story or two.

I used to live in Central Virginia, one of the prettiest places on earth. We lived at the foot of a mountain and each season was breathtaking. One fall evening my girlfriend, my sister, my brother-in-law, and myself wanted to try a BBQ spot that was about a mile away from our apartment. This place was tucked between a few high class restaurants and a coffee shop. While walking to the spot we had to pass a really nice, and very expensive Italian restaurant. As we got closer I started to see “the fear”. An older white couple saw us walking and immediately crossed the street. The patrons in the restaurant window stared at us and did everything but scream, “we don’t carry cash!” as we walked by. Even the valet guys tightened up, their face was covered in terror. I’ve seen “the fear” before but never at this magnitude. After paying for our meals we walked back to my car and left. As we went up the hill to leave there was a police cruiser parked and waiting. He wasn’t there before and he didn’t pull us over but I had a feeling someone called the officer once we walked by. So many emotions ran through my system: fear, anger, disgust, and even embarrassment. Why are these people so afraid of us? What did we do to harm them? We just wanted some bbq, that’s all.

The irony? That restaurant was in the middle of a historic black neighborhood…..    

That’s the night I decided to leave that area once our lease was up.

That experience isn’t only limited to me. Everyday thousands of black men have to look “the fear” in the eye and hope they can live to tell the story. It’s not an exaggeration and it’s not paranoia. Black men are feared more than an Adam Sandler movie. We’re seen as a real life horror entity that only exists to destroy. There is no age minimum for this fear; young black boys are also seen in the same light as men.

I have two younger male cousins that are in college. Both are in their early twenties and like doing things that college kids do. One is your normal size guy, nothing intimidating. The other plays collegiate football, he’s huge in every sense of the word. Earlier this summer I had to send them a message, a text that broke my heart. I had to tell them that if they are encountered by police and feel as if they’re being harassed then just comply and ask for their card or badge number. Asked to be cuffed so that they won’t be accused of reaching. I told them just to survive. A dead man can’t tell his side of the story.

That is a reality that’s all too familiar for black families. My father has had that conversation with me many times and I’m sure I’ll have that talk with my children one day. I didn’t get it as a kid but now, as an adult, I understand and thank my father for planting that seed of awareness.

This isn’t meant to for pity or to guilt anyone for anything. I wrote this to give a glimpse to what it’s like being black in America. The daily struggle of keeping your sanity while looking over your shoulder. The fear that a miscommunication with a public servant could lead to your death. The sad part is that there are far more worse stories than that.

The saddest part is that as hard as it is being a black man in America it’s ten times harder being a black woman. That requires a strength that I could never achieve or even put into words.

As always, thanks for reading.    

Breaking Through.

What A Time To Be Alive.

We live in an age where the answer to frivolous arguments can be settled with a device that can fit into your pocket. An age where sickness can be diagnosed and cured faster than ever before. An age where cars can literally drive themselves. An age where people are living longer, healthier lives.

All of these advancements around us and the ad industry still can’t find a way to solve two of its biggest problems.

Creating a path for the next generation and diversity.

Now this isn’t some, “whoa is me. It’s so hard being a millennial,” piece. It’s just an observation that I’ve seen many times throughout my short, yet long, travels.

If you’ve followed this blog then you know that its main purpose is to give me platform to talk about advertising. The goal when I started this two years ago (it just hit me how fast time flies) was to show agencies that though I don’t have the experience that doesn’t make me incompetent and talentless.

During my Odyssey-like journey in the job market, specifically advertising, I’ve noticed that agencies have this habit of only opening jobs that require someone with some sort of previous experience. Most of you have seen these postings. “We’re looking for someone with 1,500 years of experience, two left feet, a cartwheel expert, and can juggle apples while singing Yankee Doodle.” I’m speaking in hyperbole but the postings might as well read the same thing.

Agencies suffer from a disease and there’s no cure on the horizon. I believe it’s called perfect candidate syndrome. They create this long list of requirements and if a candidate doesn’t match every single one then they’re not considered for the gig. The irony of this is that there’s no such thing as a perfect candidate.

I’ve seen jobs stay open on agency sites for months because of this. The frustrating piece of this puzzle is that people who have 5-7 years of experience already have a job…..and aren’t looking.

Why can’t agencies figure that out?

If they’re really serious about filling jobs that require experience then why not look in their office? There’s bound to be someone there who at least has potential to fill the position. The benefits of hiring from within is that employees are empowered to take control of their career paths. If they want to move up then they’ll work to get there. If they see someone else work hard and receive a promotion then they will follow suit. Another benefit is that it opens lower level jobs for, you guessed it, the person who doesn’t have the experience for higher positions. A pipeline like that is efficient and can almost eliminate those, criminal, unpaid internships (see my rant on that here.)  

The second part of this problem is the lack of diversity throughout the industry. Now I know some of you will start to tune this out or come in hard with your, “why does everything have to be about race?” view and that’s fine. I’m not a gambling man but if that’s your stance then I’m willing to bet that you’re the one who’s benefiting from this “boys club” atmosphere. This isn’t an issue that only hinders minorities; women feel the effect of this too. I can’t tell you how disheartening it is to go to an agency’s site and not see anyone that even remotely looks at me.

Does that stop me from applying? Absolutely not, it’s just disheartening.

How does the industry solve this problem? I don’t have an answer but the person who does is going to get a nice Christmas bonus.

As always, thanks for reading.