#Product in focus: #GumGum’s image recognition now can help brands realize what their sponsorships are actually worth.
In a time where competition is fierce Apple and Android have been at each others throats. Both tech giants have spent years one-upping each other for the title of who’s the best.
Apple unveiled the new iPhone 7 today and it has all the bells and whistles. Samsung unveiled the galaxy s7 not too long ago and again, it has all the bells and whistles.
Here’s the thing about both Android and iPhone. Both companies aren’t going to attract new customers. I know people on both sides and they’re pretty cemented in their belief. For those who do wander to the other side it doesn’t take long for them to go back.
It’s come to the point where it’s about brand loyalty.
Apple appeals to a certain audience as does Android. The key is to deepen that loyalty and getting consumers to spend more.
That’s how marketing at this stage is done.
Ask yourself, do you really need a new iPhone? The answer is probably not but the new one is so intriguing. You need it to be waterproof and who doesn’t want the old school, jet black covering?
Tech companies aren’t the only ones who go by this model.
Jordan has been selling the same sneakers for 20+ years. Why on earth are people still buying them?
Outside of the limited supply Jordan sells different colorways that won’t be seen again for years. By doing that, along with only releasing a few numbers each year, Jordan remains relevant and keeps his loyal customers coming.
The hardest thing to do as a company is keeping customers engaged in what you’re selling. After the initial introduction of your product dies down one needs to find out what the customer enjoys/needs and exploit it. If not it’s inevitable that you’re going to fade to black.
As always, thanks for reading.
Have you seen the temperature?
The Come Up
A while ago I wrote about how Apple is changing consumer behavior and how they essentially ruled the world.
Man, how times have changed.
Apple release its second quarter earnings back in March. Though the company brought in $50.6 billion (yes, that’s a B) it’s down for the first time in thirteen years. Don’t be fooled, Apple is doing just fine. They have more than enough money.
The company has to be a little shaken though. Last year the company posted $58 billion in revenue for its second quarter. That’s a 13% drop when comparing the two quarters.
The reason Apple has seen a minimal decline is because its main rival, Samsung, have found a way to compete with the tech giant.
Samsung figured out that their tech will probably not, or at least not right now, match Apple’s so they’ve taken an alternative route. Samsung has jumped into the race by offering a variety of watches, phones, and other products that Apple doesn’t make.
They’ve even jumped into the virtual reality business.
Apple’s products are a one size fits all while Samsung allows you to shop for your size. A risk that is starting to pay dividends.
The thing that’s still working in Apple’s favor is their operating system and their fan’s loyalty to them. I’ve had an iPhone for years and I can’t dream of going anywhere else. That kind of brand loyalty is what still makes Apple a giant and the leader. Samsung is slowly closing the gap and Apple has to be looking over their shoulder.
If not then don’t be surprised is Samsung bites them in the…….
As always, thanks for reading.
#Ad in focus: #ASUS #ZenFone x #DavidSandberg - fantastic #creative showcasing the phone’s zoom.