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Hollywood’s Brahma Bull

I was a kid.

Well, we all were a kid at one point and time but this story begins with a young me glued to the TV watching Monday Night Raw. It was always an event for me, even though my mom wasn’t a big fan of me watching it. I’d sit in the same spot and leap to my feet as soon as I heard that famous catchphrase…..

“IF YOU SMEELLLLLLL WHAT THE ROCK IS COOKING!”

I get goosebumps hearing that.

Dwayne “The Rock” Johnson got his start in the ring but over the past few years he’s skyrocketed to the top of Hollywood and earned the title of a A-lister. Last year Dwayne hit a new level when his summer blockbuster, San Andreas, grossed $473.8 million. That’s rare air.

When Johnson left the WWE in 2004 to embark on his acting career it was met with a lot of criticism. He wasn’t the first professional wrestler to grace the big screen but he was the first to leave the ring full time to chase the bright lights. For years he was still referred to The Rock instead of his government name.

Something that he would have to endure for a long time.

One of the hardest things to accomplish while doing a crossover like that is shaking the persona that you were originally known for. Things seemed especially hard for Dwayne due to his massive popularity in the ring.

But Johnson tackled that challenge just like the ones before him. Full force.

Dwayne’s work ethic can be summed up like this: “push, push harder, and when you’re tired shut the f*ck up and push even harder.”  His attitude is his greatest asset and the catalyst to his success.

Now he’s shaken that name and goes by Dwayne. His Wikipedia page claims it so it must be official. He’s a pop culture icon and an inspiration to many people. He also understands his influence and spends a lot of time helping others. You have to admire that.

I want to make this clear, I don’t think Dwayne is ashamed or even upset that people still call him The Rock. I think that he wanted to build something outside of that persona, and he’s done a great job blazing a path for other athletes looking to break into the industry.

Whatever he’s cooking it’s delicious, and the people can’t get enough of it.

As always, thanks for reading.



Shock It Out

I was surfing the web at work the other day when I cam across this new ad campaign.

It’s absolutely genius. The statistic is a sad reality that we have the power to change but the shock factor really drives the point home. During my short time on this earth I’ve learned a lot about advertisements. One being that giving a cold, hard truth in a manner in which you won’t expect it is one of the most affective ways to get a point across.

You see ads like that mostly when dealing with a PSA. These companies have a short time to get you to care about their cause and the only way to do that consistently is giving an uncomfortable visual. I’m sure you know by now that we, as consumers, pay more attention to visuals than other forms communication.

By giving visuals consumers don’t have the luxury of downplaying the problem in their mind. I’ll give you an example.

“Desertification destroys 6,000 species per year.”

What did you think of? A few snakes slithering across the hot, desert floor. A scorpion sitting on a rock?

The possibilities are endless. Luckily, the WWF has given an image to their statistic.

Gets the point across a little better, right?

Adding a shock value to whatever it is you’re trying to promote comes with a price. Each ad after that must be just as, or more shocking than the previous one. At some point and time your audience will be used to the shock and it won’t have the same affect. Also, some audiences may start taking it as a company crying wolf too many times. At some point you’re going to be tuned out and completely ignored.

So be careful, don’t shake people up too much.

As always, thanks for reading.