Are Your Instincts Driving Away Your Business?

You’ve done all the right steps. You’ve made a blog, you update it frequently, established your presence and you’ve offered your product(s) for sale online and yet your wallet remains empty. Where did you go wrong? You, like many other people who are in the online space trying to monetize a blog, have most likely failed in one key fundamental area. Your audience. While there are a few places you could have run askew in your marketing plan, we suggest starting with audience because that’s where all your marketing and sales stem from. If you’re positive you’ve identified the right audience and know everything about them and how to directly reach them, check out our full list of the top reasons people fail to make money at blogging to see where else you may have gone wrong. If you’ve done the head tilt head or given out a big sigh after reading the last couple sentences and think you may need a little more direction in ensuring you have truly identified the right market for your product that is actually motivated to buy, continue reading. As we’ve said before, your audience is the foundation of your marketing. Not knowing how to identify a buying audience is a deal breaker. Even worse is thinking you have identified an audience and assuming you know what they want. We all know what they say about assumptions…. This is more than a misstep — it is a step backwards. Promoting your products based on instinct rather than fact is a surefire way to not make sales and send yourself running in circles. Luckily for you, it’s very easy to avoid this with just a little research. Without verifying your assumptions, you won’t know if there’s a demand for your product online. The two key words in that sentence are demand and online. Demand being, having a buying audience that is actually looking for a product to fix a problem they are having AND so much so that they are actually motivated to buy online, not just look for information and make a purchase elsewhere. Is it very well known that some markets and products do very well online, and others do not. So how do you find out if your product will have what it takes to make the cheese online? Competition is Key! Never underestimate how much you can learn from your competitors. I’ll say it again. Use your competitors as learning tools to improve your own marketing strategies. Now, we’re not suggesting you call up your competitors and asking them point blank what strategies have or haven’t worked for them, but we are suggesting you put in the legwork and find this information out yourself. Go to Amazon and find similar products to what you are going to be selling. See who is selling them, how they have positioned the product and then most importantly see who is buying them. The easiest way to do this is through the reviews. Amazon is ...

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How to Use the WOW Factor to Gain Authority

In such a crowded online space I frequently get asked how someone can stand apart, be noticed and in turn increase their online branding and authority with their followers. There are 3 magic words everyone looking to make money online blogging needs to know to stand out from the crowded online space. The WOW factor. Stopping people in their tracks and giving them a reason to respect you. When one WOW is nice, many WOWs are awesome. The more you can get your audience to have the WOW factor over and over and over, the more authority you will have. When you get people to say WOW it gets people to recognize you and you become an authority voice. In fact, one of the reasons many people fail to make money blogging is because they are lacking the WOW factor. We have compiled a list of the top 10 reasons people fail at making money blogging. With so much of the internet being generic information there is plenty of room to differentiate yourself with original unique content. To start, you have to do your research. Understand what type of information your audience is looking for. This is very different than just thinking you know what your audience wants. Find out what they need to know and don’t be afraid to ask about what types of information they ACTUALLY want. Second, you need to find out what information is already out here. What has been published and what holes exist in that that you can fill. Your report shouldn’t be identical to those. As before, it should give your readers something new. So to get the WOW factor and stand out from the crowded online space, you should use 3 methods. Empathy: I’ve talked about this before to build trust with your followers online and it works similarly here. Identify the pain points and identity what your audience is feeling on the inside. Describe exactly how that feeling is so they know you feel their pain. Frustration, or helplessness, will create a WOW factor. Showing them that you know exactly how they feel will build trust and authority. Information: Give your audience facts that they need to know. Statistics and data figures that are relevant to them are always a good idea and make great content. Do some research here and find the information that your audience can use to educate themselves. Giving them pieces of information as “water cooler” talk is something all people will thank you for and return to your blog to get more of. Solutions: This may seem like a no-brainier but it can frequently be overlooked. Providing solutions that are different attract people’s attention. Skirting around a solution or just bombarding people with information that is not actionable or feasible for them is everywhere on the internet and does not make your blog more attractive or profitable. Now that we have identified the 3 methods of getting the WOW factor, we need to identify the 6 different ...

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PART 2: Optimized Facebook Advertising for REAL Sales Conversions

In follow-up to last week’s post on initiating a highly targeted and optimized Facebook advertising campaign for sales conversions, we are going to take the information we received from the test campaign and scale up to a larger audience to get more sales conversions and make you more money online. Analyzing your test ad and audience After submitting your ad there will be a small amount of time when your ad won’t run until Facebook approves it. This is usually a matter of hours. Once approved, the testing period will be for the duration you set but should be between 4 and 6 days. In this time you can see how your ad is performing in real time. We do not recommend making any changes during this test period but instead waiting until the test is complete and tweaking from there. The Facebook advertising platform will give you lots of information but the most important information we want to look at is the reach, impressions, how many clicks, cost per click, number of conversions, and cost per conversion. Since you are using these ads to increase your sales or get people to opt-in to something such as a newsletter, you want to know sales conversions and the opt-in conversion rate. This is not page conversions. Be sure to look at this info for all 3 ad campaigns you created to see if desktop, mobile or right-hand side column ads are more effective. Assuming you see good results here, you are ready to move on. If you are seeing low conversion numbers, you need to revisit the targeted groups you identified and also the ad itself to see what element is not working and makes changes to increase conversions before proceeding. Scaling up your Facebook advertising With all the work you put into the test campaign, it’s now time to use those results to get even better results to increase sales or opt-in conversions from your ad budget. We’re going to start by increasing the audience size. To do so we will now use the remainder of the relevant Facebook pages you identified earlier through your keyword research. Using another new tool called Facebook Graph Search, we’ll analyze the pages of the first 10k-20k people you targeted and the left over relevant pages. By putting the page names you identified earlier into Facebook Graph Search, you will get the related fan pages that your audience likes. Given the nature of this, you will get mixed results (very popular pages such as NFL will most likely not be relevant even if your audience likes them) and you’ll have to do some manual due diligence here to filter through which pages are relevant to your niche. Use Facebook Graph Search to identify what people liked a particular page AND also if they bought a particular product or joined similar groups. As before, using Facebook Audience Insights, we can also see what people are actively clicking on ads from this new larger audience group to determine ...

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Creating a Review Page to Boost your Affiliate Marketing

Last week we went through the ABC’s of Affiliate Marketing and discussed a crucial topic of creating a review page to encourage visitors of the page to buy a product. To be successful in affiliate marketing, I cannot stress enough how crucial this review page can be. Driving traffic to an affiliate product and then presenting them with a pushy sales page or a poorly created splash page can ruin the sale and turn people off. The idea behind a review page is to educate your audience and endorse a product before simply sending your viewers to a sales page where they will be asked to buy. The key to this review page is to utilize existing relationships you’ve built on trust to increase sales conversions for the affiliate product. Your readers already see you as a thought leader and trust your opinions. Use this to your advantage! Leveraging your existing relationships and encouraging them to buy a relevant product or service that can actually help them is another profit center to make money online. As we go through the structure of a review page, keep in mind that we will largely be using the 3 step process of educating over selling as the basis for creating a review page. Read on for the formula of a successful review page to make money online. Start off with a catchy and straightforward headline on the page. Most times, this will be in the form of a promise on how to solve the problem or issue your customer is having. This can be something like “Lose weight by Christmas with 20 minute daily workouts”. You want to be very specific and make sure you are giving accurate information that is relevant to the audience and to the point. Next, you want to frame the challenge or problem people are trying to overcome. You do this by relating to your audience by talking about your own problem or experience. This is where you want to empathize with your audience and let them know that you have been where they are and have overcome the problem and they can too. The next step is educate your audience on the product. Show them product, preferably in a video if possible and show them how it will make their lives easier or better. Highlight the key benefits. Use this space to show how people can use the product in their lives. Getting them to see themselves benefiting from the product is key here. Step number 4 in the process is to offer some validation for the product. This can be in the form of a money back guarantee or a testimonial from a previous satisfied customer. This could also be a star rating from actual users of the product or anything else to solidify the credibility or trust of the product. The more believable the 3rd party validation is, the more likely people are to buy. Finally and perhaps the most important component of the  review ...

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