The Come Up

A while ago I wrote about how Apple is changing consumer behavior and how they essentially ruled the world.

Man, how times have changed.

Apple release its second quarter earnings back in March. Though the company brought in $50.6 billion (yes, that’s a B) it’s down for the first time in thirteen years. Don’t be fooled, Apple is doing just fine. They have more than enough money.

The company has to be a little shaken though. Last year the company posted $58 billion in revenue for its second quarter. That’s a 13% drop when comparing the two quarters.

The reason Apple has seen a minimal decline is because its main rival, Samsung, have found a way to compete with the tech giant.

Samsung figured out that their tech will probably not, or at least not right now, match Apple’s so they’ve taken an alternative route. Samsung has jumped into the race by offering a variety of watches, phones, and other products that Apple doesn’t make.

They’ve even jumped into the virtual reality business.

Apple’s products are a one size fits all while Samsung allows you to shop for your size. A risk that is starting to pay dividends.

The thing that’s still working in Apple’s favor is their operating system and their fan’s loyalty to them. I’ve had an iPhone for years and I can’t dream of going anywhere else. That kind of brand loyalty is what still makes Apple a giant and the leader. Samsung is slowly closing the gap and Apple has to be looking over their shoulder.

If not then don’t be surprised is Samsung bites them in the…….

As always, thanks for reading.

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